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Travis Kalanick CEO, Uber

Andrew Trader Investor, Maveron. Matt Graves Communications Director, Twitter. Travis Kalanick CEO, Uber. How To Buy Sartorial Socks. Step 1. Choose A Package. Step 2. Choose A Subscription Length. The Classic. The Sartorialist. $15.00 $40.00 $165.00. $18.00

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Travis Kalanick CEO, Uber

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  1. Andrew Trader Investor, Maveron Matt Graves Communications Director, Twitter Travis Kalanick CEO, Uber

  2. How To Buy Sartorial Socks

  3. Step 1. Choose A Package

  4. Step 2. Choose A Subscription Length The Classic The Sartorialist $15.00 $40.00 $165.00 $18.00 $50.00 $195.00 Single Order 3 Months 12 Months Delivery begins the next calendar month following the date order was placed.

  5. Step 3. Sit Back and Enjoy Your Socks

  6. Benefits

  7. If shopping with a girlfriend/partner... Total Cost: $100+ Total Time: 2 hours Traditional 20 minutes to drive downtown $5 parking 20 minutes selecting socks 1 minute waiting in line $51 for 3 pairs of socks $10 food court 15 minutes eating 20 minutes to drive back home Total Cost: $73 Total Time: 1 hr & 16 minutes SARTORIAL SOCKS 5 minutes to select package 1 minute to pay $50 for 6 pairs of dress socks Total Cost: $50 Total Time: 6 Minutes

  8. The Market

  9. Fashionable 30 years old $50,000 annual income Uses social networks daily Fashionista 25 years old $40,000 annual income Spends 5% of income online shopping annually Ideal Customer Primary Market Secondary Market

  10. True Potential Market Reach Market Size 2 in 5women will likely be interested 1 in 5 men will likely be interested 30Million U.S. MEN AGED 25-39 2.94Million POSSIBLE U.S. REACH Source: StatsCanand BCStats

  11. COMPETITOR ANALYSIS

  12. Brick & Mortar Online Feature High Quality Progressive Styles Affordability Convenience Free Delivery!

  13. Business Model

  14. The Team

  15. Chanel Jeremy Sophie Kim Leadership Experience Entrepreneurial (non-profit) Experience Amateur Graphics Designer IT Consulting And Business Analysis Experience Part-Time Fashion Blogger Company Spokesperson Stylish Fantastic Writer Accounting Experience Stand Up Guy Blogger Retail And Merchandising Experience Social Media Expert Customer Service/Hospitality Experience Business Development Experience Sales Experience Sock Supplier Connections Service Management Training Style Director & Copywriter Business Development Social Media Director Team Leader

  16. Financials

  17. The Classic $4.50 $36 $45 $79.50 $165.00 12 Months $1.50 $12 $15 $11.50 3 Months $40.00 $0.50 $4 $5 $5.50 Single $15.00

  18. The Sartorialist $4.50 $49.50 $45 $86 $185.00 12 Months $1.50 $16.50 $15 $17 $50.00 3 Months $0.50 $5.50 $5 $7 Single $18.00

  19. Revenues and Income

  20. Cash Flow

  21. Action Plan

  22. August September October November December December Business Registration, License & Permits In-depth Supplier And Target Blog Analysis Develop Website & Marketing Materials Establish Contracts With Suppliers Form Partnerships With Fashion Bloggers Soft Launch & First Month Order Period December Delivery Order Period First Shipment

  23. Risks Risk 1: Transaction errors • Transactions will be checked every three days to ensure accuracy. • Use reliable payment sites like PayPal or Google Checkout. Risk 2: Problems in delivery to customers • Set up alternative delivery methods for our clients. • Systems in place to compensate customers for error. Risk 3: Problems in delivery from suppliers • Order in advance of client shipment dates. • Order four months of orders in advance.

  24. Market Size Estimation

  25. Estimation of Client base

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