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Chapter 4 Learning Objectives. After studying this chapter, you should be able to: explain what firm resources and capabilities are undertake a basic SWOT analysis of the value chain to decide whether to keep an activity in-house or outsource
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Chapter 4 Learning Objectives After studying this chapter, you should be able to: • explain what firm resources and capabilities are • undertake a basic SWOT analysis of the value chain to decide whether to keep an activity in-house or outsource • analyze the value, rarity, imitability, and organizational aspects of resources and capabilities • participate in two leading debates on crossborder capabilities and offshoring • draw implications for action
SWOT Analysis SW = Strengths and Weaknesses Internal assessment of the organization leading to management decisions OT = Opportunities and Threats External assessment of the business environment to identify the uncontrollable events that might impact management decisions
Outsourcing outsourcing Turning over an organizational activity to an outside supplier that will perform it on behalf of the focal firm. offshoring Outsourcing to an international or foreign firm. inshoring Outsourcing to a domestic firm. captive sourcing Setting up subsidiaries abroad—the work done is in-house but the location is foreign
VRIO framework The resource-based view that focuses on certain aspects of resources and capabilities: (V) value - Only value-adding resources can possibly lead to competitive advantage (R) rarity - Only valuable and rare resources and capabilities have the potential to provide some temporary competitive advantage (I) imitability -source of competitive advantage only if competitors have a difficult time imitating them (O) Organizational- How can a firm (such as a movie studio) be organized to develop and leverage the full potential of its resources and capabilities?
Offshoring versus Not Offshoring Because digitization and commoditization of service work is only enabled by the recent rise of the Internet and the reduction of international communication costs, whether such offshoring proves to be a long-term benefit or hindrance to Western firms and economies is debatable. Proponents argue that offshoring creates enormous value for firms and economies. Critics of offshoring argue against it on strategic, economic, and political grounds.