Introduction to Web Development and Macromedia Dreamweaver

1. Introduction to Web Development and Macromedia Dreamweaver Introduction

2. The Internet • Internet (aka the Net): a global network, connecting millions of computers. • Not controlled by any one organization. • Network: a group of computers and associated devices that are connected by communications facilities. • Local, regional, national, and international networks • The Internet grew out of an experiment that began in the 1960s by the US Department of Defense.

3. The World Wide Web and Web Browsers • World Wide Web (aka WWW or the Web): the most popular service on the Internet. • The Web is made up of network servers (aka host computer) which… • support specially formatted documents • provides a means for sharing resources with many people at the same time • Client: your computer that accesses information from other servers.

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5. Accessing the Web • Web Page: identified by a unique address, or Uniform Resource Locator (URL) that contains Web resources such as text, graphics, sound, video, and multimedia. • Web Browser: a software program that requests a Web page, interprets the code contained within the page, and then displays the contents of the Web page on your computer display device.

6. Web Browsers • Popular Web Browsers: • Microsoft Internet Explorer • Netscape Navigator • Mozilla Firefox • The initial home page can be set to individual users. • Web pages contain common elements: • Headings or titles • Text • Pictures or images • Background enhancements • Hyperlinks • Hyperlink (link): links to another place in the same Web page or to an entirely different Web page.

7. Web Site: contains a home page, which is generally the first Web page visitors see when they enter the site. • Home Page: provides information about the Web site’s purpose and content. • To access the Web, you need a connection through an Internet Service Provider. • Internet Service Provider (ISP): a business that has a permanent Internet connection and provides temporary connections to individuals, companies, or other organizations. • Online Service Provider (OSP):provides additional member-only services. • America Online • Wireless Service Provider (WSP): provides Internet access to users with Web-enabled devices or wireless modems • All charge a fee • Point of Presence (POP): a telephone number that gives dial up access.

8. Six Types: Portal News Business/marketing Advocacy Informational Personal Portal Web Page: provides a variety of Internet services from a single, convenient location. Types of Web Pages • Business/Marketing Web Page: contains content that promotes or sells products or services. • Informational Web Page: contains factual information, such as research, statistics, sports, scores, and so on. • News Web Page: contains news articles relating to current events. • Advocacy Web Page: contains content that describes a cause, question, or idea. • Personal Web Page: published by an individual.

9. Planning a Website • Planning Basics—Purpose: • Those who rush, design Web sites that are unorganized and difficult to navigate. • Visitors lose interest and don’t return • Consider: • Purpose and Goal • Create a focus by developing a purpose statement, which communicates the intention of the Web site. • Target Audience • The people who visit your site will determine whether it is a success

10. New Web Technologies • Does your visitors have access to high-speed broadband media or dial up? • Web Site Comparison • Visit similar sites to see what you like, don’t like, and could make better.

11. Planning Basics--Content • Consider: • Value-Added Content • Look at the different types of content added and decide how to continually attract visitors • Text • Be brief and incorporate lists • Use common words and simple language • Check spelling and grammar • Images • Images are the most commonly used content after text

12. Multimedia • Adds interactivity and action • Includes animation, audio, video • Do visitors need plug ins? • Plug in: extents the capability of a Web browser; often free downloads; includes Shockwave Player, Macromedia Flash, Real Player, etc. • Color Palette • Can enhance or detract from message

13. Designing a Web Site • Visitors can arrive at any page within a Web site by… • Hyperlinks • Search engines • Directory • Typing a Web address directly • Therefore, every page needs clear answers to the following: • Where am I? • Where do I go from here?

14. Navigation: the pathway through your site, which should be obvious. • Navigation map: outlines the structure of the entire Web project, showing all the pages within the site and the connections from one page to others.

15. Developing a Web Site • Make text and images the main focus. • Then consider layout and color. • Development Basics: • Typography • Images • Page Layout • Color

16. For Example Typography • Typography: the appearance and arrangement of characters that make up your text. • Font: consists of all the characters available in a particular style and weight for a specific design. • Should be easy to read. • Typeface: the design of the text characters. • Subconsciously affects your reaction to the page. • Determine your purpose before choosing font. • Web-safe fonts: the more popular fonts and ones that most visitors are likely to have installed on their computers.

17. For Example For Example Images • Without these, Web pages can be uninteresting graphically and will not motivate the visitor to investigate the page. • Think of the time it takes to download for visitors: • Background images or graphical menus

18. For Example Page Layout • Consider: • One page per topic • Control vertical/horizontal size of page • Start text on left because most read from left to right • Use concise statements; not too wordy

19. Color • Use color that add interest and vitality. • Use the right combination of colors to the tie the Web site together.

20. Review, Testing, and Publishing a Web Site • Reviewing and testing is an ongoing process. • Grammar/spelling • Consistency • Broken links • Does it display property • Colors • Publishing: the process of making it available to your visitors. • Involves the uploading of the Web site to a server. • Test after uploading.

21. Publishing Basics • Obtain a Domain Name: • IP address (Internet Protocol address): a number that uniquely identifies each computer or device connected to the Internet. • 199.95.72.10 • Domain name: the text version of an IP address. • www.scsite.com • Uniform Resource Locator (URL): aka Web address which tells the server to locate the Web page. • Consists of a communication standard, such as HTTP (Hypertext Transfer Protocol), the domain name, and sometimes a path to a Web site.

22. Domain names are unique and must be registered. • Accredited Registrar Director provides a list of Internet Corporation for Assigned Names and Numbers (ICANN). • icann.org • Usually a cost per year • Consider: • It is easy to pronounce, spell, and remember? • Does it relate to your site? • Can the business name be used? • Are there trademark issues?

23. Acquire Server Space • ISPs that provide free server space often subject visitors to advertisements and pop-up windows. • Look into the company you get your Internet connection from. • Consider: • Monthly fee • Server space • Server size • Technical support

24. Upload the Web Site • Uploading: the process of transmitting from your computer all the files that comprise your Web site to the selected server or host computer. • Includes Web pages, images, audio, video, and animation

25. Methods and Tools Used to Create Web Pages • Several options: • Text editor • Microsoft Notepad • Simple, easy-to-use programs • User creates HTML • HTML editor • More sophisticated version of a text editor • Allows syntax highlighting, color-coding, etc. • Software applications • Microsoft Publisher, Word, Excel • Save as Web Page feature which converts the application into an HTML file. • WYSIWYG editor • Dreamweaver • What you see is what you get • No need to know HTML, but it is very helpful

26. HTML • HTML (Hypertext Markup Language):an authoring language that defines the structure and layout of a document so that it displays as a Web page in a Web browser. • Web pages have two components: • Source code: contains tags and is program instructions. • Tags: control the appearance of the document content. • Document content: text and images that the browser displays.

27. All HTML formats are the same. • Start with a left angle bracket (<) followed by the name of the tag • End with a right angle bracket (>) • Tags • Most have a start and an end tag and are called two-sided tags • The end tags are the same as the start tags except they are preceded by a forward slash (/) • One-sided tags: tags that do not have end tags.

28. Attribute: additional information placed within the angle brackets of tags. • Value modifier: specifies conditions within a tag such as font type or size or placement of text.

29. <H1 ALIGN=“CENTER”>This is the largest header tag and the text will be centered</H1> • H1 is the HTML tag • Align is the attribute • Center is the value modifier • You place each tag around the text or section that you want to define (mark up) with that tag. • HTML tags are not case sensitive • Be consistent

30. All documents require four basics tags: • <HTML></HTML> • <HEAD></HEAD> • <TITLE></TITLE> • <BODY></BODY>