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Beyond Fairtrade: Chocolate companies & socially sustainable cocoa sourcing. Stephanie Barrientos University of Manchester s.barrientos@manchester.ac.uk. Research Questions. Why are companies mainstreaming socio-economic sustainability and fair trade in the value chains?
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Beyond Fairtrade: Chocolate companies & socially sustainable cocoa sourcing Stephanie Barrientos University of Manchester s.barrientos@manchester.ac.uk
Research Questions • Why are companies mainstreaming socio-economic sustainability and fair trade in the value chains? • Changing profile of cocoa-chocolate value chain • Socio-economic challenges in cocoa farming • How are chocolate companies addressing challenges of socio-economic sustainability in cocoa? • Concluding Remarks
World Cocoa Producing Countries Cocoa is the strategicraw material for Chocolate manufacturing grown 8° north and south of equator. Cocoa: IDPM, University of Macnhester
Changing Global Cocoa-chocolateValue Chain • Dismantling Cocoa Marketing Boards - SAPS 1980s • Concentration of Chocolate confectionary industry • Production – Fragmentation • 70% from W. Africa – 90% smallholder farmers • Decline Quality (except Ghana – COCOBOD) • Price volatility and secular decline (-13% 1993–2005) • Market segmentation: niche, quality, volume • Future growth in Chocolate Demand in South • Average rate of growth 2 -3%, BRICS much higher (8-10%) • Estimated 2020 cocoa shortage of 0.5 m tons + (Amarjaro)
Challenges to socio-economic sustainability (Ghana) • Profile: ageing smallholder farmers (51 years) • Low yields (40% of potential) • Poverty (Mean per capita daily income $0.42 cocoa alone, $0.63 from all sources) • Child labour • Poor social infrastructure (water, health, schools, transport) • Youth aspiration - to leave cocoa • Risk to long term socio-economic sustainability of cocoa sourcing
Promoting socio-economic Sustainability in Cocoa • Responses on child labour • Harkin-Engel Protocol • Industry/IUF/NGO initiatives (eg. ICI) • Government plans (eg. Ministry of Manpower Ghana) • Growth of Certification Schemes • Fairtrade, Rainforest Alliance, Utz • Company-civil society Initiatives: • Farmers’ and cooperative group support - companies (including Kraft & Cargill) + NGO Care (since 2006) • Cocoa Partnership (Cadbury/Kraft) • Founded 2007 - UK£45m • Alliance with civil society organisations (north and south) • Nestlé Cocoa Plan (2009) • Gates Foundation (2009) with World Cocoa Foundation, GTZ, Mars, Hershey, Kraft etc. – cocoa and cashew programme Africa • ICCO est. 60 producer initiatives
Kuapa Kokoo • Cooperative of
Concluding Remarks • KEY FINDINGS • Value chain (dis)articulation: companies v. producers • Sustainable cocoa supply no longer assured • Development shift at producer level • KEY RECOMMENDATIONS • Rebalance value chain – companies, certifiers, trade • Building capabilities at grass roots - stakeholder initiatives (inc. government, donors, NGOs, TUs) • Vision - farmers and workers organised and empowered as productive value chain actors
Capturing the Gains www.capturingthegains.org