1 / 6

Marketing mix – ONLINE GROCERS

TEAM SYNERGY. Marketing mix – ONLINE GROCERS. Target Market & Strategy. Company: Netgrocer Market: Students Place orders any time, study abroad ideas, Driver Release Program, Express Service shipping rates Market: Military

chiko
Download Presentation

Marketing mix – ONLINE GROCERS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. TEAM SYNERGY Marketing mix – ONLINE GROCERS

  2. Target Market & Strategy • Company: Netgrocer • Market: Students • Place orders any time, study abroad ideas, Driver Release Program, Express Service shipping rates • Market: Military • Specifically deliver to APO/FPO addresses, "send a piece of home“ promotion, place orders any time, special handling for military address, care packages • Market: Jewish • Kosher food section • Market: International • Ship to international addresses, affiliation with AccessUSA - they drop ship to AccessUSA who then handles international shipments

  3. Target Market & Strategy • Company: Fresh Direct • Market: Dieters • “Sort by Nutrition” tool - can choose between products based on their calories, fat, fiber, sodium content and more, “Great Right Now” produce • Market: Foodies • Food is direct from farms, dairies and fishermen; Cook's Helpers for gourmet meal ideas; Bake-off desserts • Market: Party Planners • Appetizer s and catering platters, deliver cold beverages between a time slot • Market: Families • They cut out middle-men, so reduces cost for products; We follow USDA guidelines and the HACCP food safety system in all our fresh storage and production rooms; “Quickshop” tool, “Great Right Now” produce

  4. Target Market & Strategy • Company: Safeway.com • Market: Young Families • For families with new bourns and toddlers, they offer selectively targeted brands like “Mom to Mom” and “Kiddie Up” for young and growing kids. • Market: Safeway Club • Bargain finders for the Safeway Club registered customers on groceries as weekly magazines are sent to customers, showcasing discount grocery items to choose from. Catch phrase “Save Time & Money” • Market: Healthy Living • Healthy living targets the health and green environmentally conscious customers with and “Organics” and “Eating Right” labels to showcase healthy foodstuff. • Market: For Pet Owners • Delivery is also available for pets products under their Priority Pet Care brands that are centered on promoting optimum health and well-being of pets.

  5. Target Market & Strategy • Company: peapod.com • Market: Small Business/Offices • Orders can be placed and delivered to your office for small functions or regular business groceries like coffee, snacks and juices. • Market: Green conscious • With a Natural & Organic aisle for produce and items, using environmentally friendly technologies and recyclable bags, plus a coming soon “Go Green Delivery window” to reduce carbon emissions during delivery. • Market: Health conscious • Not to be confused with the Green Conscious, provides for a smart and easy way to meet nutrition goals set by customers, or by selecting health plans and choose groceries based on those plans to provide healthy lifestyles. • Market: Select Continental U.S States • Delivers to the following select states within and close to major cities; IL, WI, CN, MA, RI, NY, NJ, DC, VA and MD.

  6. Marketing Mix Strategy

More Related