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Pay it Forward: the One for One model

Pay it Forward: the One for One model. Alley Cheung WMBA 510 – Global Enterprise Management Angelo A. Camillo , Ph.D. April 3, 2013. Responsibilities of a company. Honor human rights Demonstrate care Prevent long-term unintended consequences Honor sustainability

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Pay it Forward: the One for One model

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  1. Pay it Forward: the One for One model Alley Cheung WMBA 510 – Global Enterprise Management Angelo A. Camillo, Ph.D. April 3, 2013

  2. Responsibilities of a company • Honor human rights • Demonstrate care • Prevent long-term unintended consequences • Honor sustainability • Lead with transparency • To do the big job • Get people involved • Transform business into a force for good • Pay it forward • Make a change to the world

  3. Steps to change the business cultures: Treating the Symptom Treating the Cause Restoring Health

  4. Treating the Symptom –“Buy One, Give One” • Fulfill immediate, basic need • Donations-based programs • E.g. TOMS • Help preventing soil-transmitted diseases • Provide recipients access to schools

  5. More Examples:

  6. Treating the Cause –“Buy One, Hire One” • Gets to the root cause of the problem – poverty • Safeguards against the unintended negative by-product of foreign aid, i.e. A culture of Western dependency • E.g. VisionSpring • Focus on job creation • Provide trainings to people in developing countries • To provide eye exams and sell affordable glasses to their community

  7. Starbucks creates jobs in Costa Rica

  8. Restoring Health –“Buy One, Fund One” • Fulfill higher-level needs • Create fully sustainable business model • E.g. The Naked Hippie • Self-described “purposed brand” • Invests profits in micro-loans • Helps individuals in developing countries to support themselves and make a difference • Respects and strengthens the capacity of people • Help them to identify their own problems and opportunities

  9. Next step: Influence others

  10. Final Thoughts

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