1 / 4

Living With CAN-SPAM

Living With CAN-SPAM. Michael Goodman Federal Trade Commission www.ftc.gov & www.ftc.gov/spam. Basics of the CAN-SPAM Act. Effective date: January 1, 2004 Creates civil and criminal violations Enforced by federal and state law enforcement and ISPs Directs FTC to write rules and reports.

Download Presentation

Living With CAN-SPAM

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Living With CAN-SPAM Michael Goodman Federal Trade Commission www.ftc.gov & www.ftc.gov/spam

  2. Basics of the CAN-SPAM Act • Effective date: January 1, 2004 • Creates civil and criminal violations • Enforced by federal and state law enforcement and ISPs • Directs FTC to write rules and reports

  3. CAN-SPAM Act: Civil Violations • False or misleading header information • Deceptive subject lines • Failure to provide an opt-out method and honor opt-out requests • Failure to include: • Identification that the message is an advertisement • Sender’s valid physical postal address • Aggravated violations

  4. Primary Purpose Criteria • Commercial Only • Commercial Primary Purpose By Definition • Commercial + Transactional/Relationship • Subject line & Placement of content • Commercial + Other • Subject line & Recipient’s interpretation • Transactional/Relationship Only • Transactional/Relationship Primary Purpose By Definition

More Related