A Reseller’s Guide to the Get Genuine Windows Agreement for Small and Medium Organizations (GGWA-SMO)

1. A Reseller’s Guide to the Get Genuine Windows Agreement for Small and Medium Organizations (GGWA-SMO)

2. Introduction Note: Each subsidiary should update with specific region or country information as required. Our goal is to help you assist your customers who may have purchased a PC without genuine Microsoft ® Windows ® operating system software or discovers they may have unlicensed Windows software. The purpose of this presentation is to provide you information on the Get Genuine Windows Agreement for Small and Medium Organizations (GGWA-SMO) so that you can understand the offering, effectively market it to your customer, and participate in the licensing business opportunity. Beginning, November 1, 2009, customers with unlicensed PCs can get compliant with the latest Microsoft operating system available, Windows 7 Professional. 2

3. Table of Contents 3

4. Background: Unlicensed and Mislicensed Opportunity 1Fourth Annual Global Software Piracy Study, May 2007, 2006 Worldwide Software Piracy Figures, Business Software Alliance 2Impact of Unlicensed Software on Mid-Market Companies, Harrison Group, April 2008 Economic Impact • Pirated software continues to be among the largest revenue competitors facing the industry, with an estimated opportunity cost of more than $40B annually1. • Piracy impacts legitimate businesses such as channel partners that have to compete with those selling counterfeit and unlicensed software • Research shows fully licensed businesses grow faster and are more profitable than those using a mix of genuine and unlicensed software.2 Successful companies make valuable long-term customers. Market Opportunity • PCs with unlicensed Windows software continues to be an enormous revenue opportunity for Microsoft partners. • The base of customers with existing PCs in need of Windows compliance due to counterfeit or unlicensed scenarios is growing. • Customers want a solution that will allow them to easily bring multiple PCs into compliance, and to acquire a solution in a way that is familiar to them using their established channel provider. 4

5. Improper Licensing Types & Scenarios For more information, please visit www.microsoft.com/piracy/knowthefacts/default.aspx These and other scenarios are all too common and result in improperly licensed Windows software on customers’ PCs. 5

6. GGWA-SMO Highlights GGWA-SMO is available worldwide for small and medium sized organization customers to bring unlicensed software into compliance via the reseller channel. • Is tailored to meet the needs of customers that usually purchase and deploy Microsoft software through Volume Licensing. • Is a Volume Licensing offering that is off the price list and requires a separate agreement (no customer signature is required). • Beginning November 1, 2009, GGWA-SMO is available in Windows 7 Professional. • Downgrade rights are available. • Offers customers the option of purchasing Software Assurance (SA) within 90 days of buying GGWA-SMO. • Is for use on fully assembled PCs with a previously installed counterfeit or otherwise improperly licensed copy of Windows. • Cannot be used on a new PC. • Requires the customer to commit to buying genuine Windows going forward. 5

7. GGWA-SMO Offering Overview Following is a summary of the GGWA-SMO compliance offering 7

8. Distributor provides the Reseller with a copy of the GGWA-SMO Addendum& Open License agreement for presentation to the Customer. Contract is available on Explore.ms Ordering Process The diagram provides an overview of the ordering and fulfilment process for this program. Customer provides their contact information, including email address. No signature is required. Reseller sends agreement to Distributor for onward submission to the Regional Operations Center (ROC). ROC sets up agreement and Customer receives electronic acceptance notification with Agreement Number. CC ResellerBCC Distributor Distributor places order with ROC.* Customer receives electronic order confirmation. CC ResellerBCC Distributor Order Confirmation + Copy of Get Genuine Agreement Addendum and Open License Agreement + Proof of Payment = License Confirmation. *Depending on the partner and/or country, orders may be submitted manually or through MOET (MOET is the most common). 8

9. 9 GGWA-SMO : Agreement Addendum GGWA-SMO non-USD Countries: Agreement Addendum • Distributors are asked to make the GGWA agreement addendum and the Open License agreement available to their resellers. • Resellers should physically present the agreements to the customers at the time of the transaction so the customer fully understands the terms and conditions.

10. Purchasing Requirements and Installation Fulfillment • For each order placed, the customer receives an electronic order confirmation (as long as the customer provided an email address). • The partner will also receive a copy of the electronic order confirmation. • Customers should also retain a copy of their agreement plus proof of payment to the partner. • Media may be purchased separately through a Reseller. Installation Scenarios • If the customer is running non-genuine software (i.e., counterfeit), they need to install the genuine copy. To activate the software the customer can obtain a VLK by contacting the Product Activation Center. For further information about VLKs and a list of Product Activation Centers, go to ‘Volume License Product Key’ section of https://www.microsoft.com/licensing. • No installation or activation is required if customer already has genuine software. This scenario typically applies when there is a mislicensing situation (e.g., customer used a Volume Licensing agreement to install Windows on a new PC without an underlying operating system). Note: There is no COA distributed as part of GGWA. 9

11. Next Steps & Resources • Educate your customers on why it is important to use only genuine Windows software. • If you find improperly licensed Windows in your customers’ installed base of PCs, provide a Get Genuine compliance solution. • For more GGWA-SMO resources, visit:https://partner.microsoft.com/40032275 Make sure you understand the Get Genuine Windows Agreement for Small and Medium Organizations so your customers can take advantage of this easy licensing solution for Windows. 10

12. Q Frequently Asked Questions What is the GGWA-SMO ordering process? To order GGWA-SMO, follow these steps: 1. Reseller presents the GGWA to the customer and acquires customer information to complete the agreement (no customer signature is required). 2. Reseller submits GGWA agreement to Microsoft Authorized Distributor for onward submission to Regional Operations Center (ROC). 3. ROC processes the agreement and sends an agreement number back to the customer, reseller, and distributor. 4. Customer and partner receive electronic order confirmation (c.c., to Reseller). Does GGWA-SMO come with media? If not, how do my customers acquire media? No, just like other Volume Licensing Agreements, media is not included but can be acquired separately using the standard media fulfillment ordering process. A Q A 11

13. Q Q Frequently Asked Questions Are installation and activation required? There are two customer scenarios for installation and activation: 1. If the customer is running non-genuine software (i.e., counterfeit), they can install the genuine copy. To activate the software, the customer obtains a VLK by contacting the Product Activation Center. 2. No installation or activation is required if the customer already has genuine software. This scenario typically applies when there is a mislicensing situation (e.g., customer used a Volume Licensing agreement to install Windows on a new PC without an underlying operating system). If customers need to install Windows 7 Professional, can they go to the Volume Licensing Service Center (VLSC) to download this product? No, customers cannot download the bits for the GGWA purchase through VLSC at this time. Media is available for purchase through resellers. A A 12

14. Q Frequently Asked Questions Who provides support for GGWA-SMO? Support provided by either Microsoft or a Microsoft reseller is available for purchase via these options: 1. Support is included when SA is acquired and covers deployment planning,staff training, and software upgrades. 2. A technical support contract can be purchased from a Microsoft reseller. Is there a solution available for large volume deals? Yes. There is a large-deal solution available direct from Microsoft or from a Large Account Reseller (LAR) called the Get Genuine Windows Agreement for Large Organizations (GGWA-LO). Contact a Microsoft representative for more information on this solution. What should the customer be offered if they are not eligible for GGWA-SMO? • Customers can purchase Full Packaged Product (FPP) and depending on the customer’s circumstances, the Get Genuine Kit (GGK), the Get Genuine Online Kit (GGOK) or the Windows • Genuine Advantage (WGA) Kit may be offered. Please visit http://oem.microsoft.com/getgenuinekit for GGK and www.microsoft.com/genuine for GGOK and WGA. A Q A Q A 13