260 likes | 359 Views
Overview of the Marketplace. Penetration of Tea. (% of Population – Two Weeks). Source: NFO Research Share of Intake Panel — 1988, 1998. Consumption Rate — Ounces per Person. (Avg. Ounces per Drinker – Two Weeks). Source: NFO Research Share of Intake Panel — 1988, 1998.
E N D
Penetration of Tea (% of Population – Two Weeks) Source: NFO Research Share of Intake Panel — 1988, 1998
Consumption Rate — Ounces per Person (Avg. Ounces per Drinker – Two Weeks) Source: NFO Research Share of Intake Panel — 1988, 1998
How Tea Is Consumed (% of Ounces of Tea Consumed) Source: NFO Research Share of Intake Panel — 1988, 1998
Age of Hot Tea Drinkers Source: NFO Research Share of Intake Panel — 1988, 1998
Regionality of Hot Tea Drinkers Source: NFO Research Share of Intake Panel — 1998
Demographic Summary — Hot Tea Source: NFO Research Share of Intake Panel — 1998
Hot Tea Consumption At Home and Away (Index of ounces consumed) Source: NFO Research Share of Intake Panel — 1998
When Hot Tea Is Enjoyed Source: NFO Research Share of Intake Panel — 1998
What Gets Added to Hot Tea Source: NFO Research Share of Intake Panel — 1998
Age of Iced Tea Drinkers Source: NFO Research Share of Intake Panel — 1988, 1998
Regionality of Iced Tea Drinkers Source: NFO Research Share of Intake Panel — 1998
Demographic Summary — Iced Tea Source: NFO Research Share of Intake Panel — 1998
When Iced Tea Is Enjoyed Source: NFO Research Share of Intake Panel — 1998
Iced Tea Consumption At Home and Away (Index of ounces consumed) Source: NFO Research Share of Intake Panel — 1998
What Gets Added to Iced Tea Source: NFO Research Share of Intake Panel — 1998
Changes In Types of Iced Tea Consumed Source: NFO Research Share of Intake Panel — 1988, 1998
Type of Iced Tea Consumed by Region Source: NFO Research Share of Intake Panel — 1998
Where Ready-To-Drink Tea Is Purchased Source: NFO Research Share of Intake Panel
Percent of Population Drinking Specialty Teas Source: NFO Research 1998 Multicard screener
Specialty Tea Drinkers’ Age Source: NFO Research 1998 Multicard screener
Specialty Tea Drinkers’ Income Source: NFO Research 1998 Multicard screener
Regionality of Specialty Teas Source: NFO Research 1998 Multicard screener