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The LOTUS Collection COOL BAGS REDEFINED

The LOTUS Collection COOL BAGS REDEFINED

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The LOTUS Collection COOL BAGS REDEFINED

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  1. The LOTUS Collection COOL BAGS REDEFINED Meet the new generation of cool bags. These stylish bags share a common secret: they have insulated compartments to keep drinks and/or food cool. But you too can stay cool – with trendy graphics and stylish designs, these bags are the perfect accessory to any outfit. And what’s more, they are made with 100% recycled PET fabric*, so old water bottles get up-cycled to carry new ones instead of cluttering landfills. With durable stitching and quality materials (PVC-free), these bags will stand the test of time and your active lifestyle. *Outer material only

  2. LOTUS Tote • Features: • Can be used in 3 ways: as a shopping tote for groceries, cool bag for picnics, or trendy tote bag for everyday • 100% Recycled PET outer material • Insulated, removable liner for optional use (no PVC) • Top snaps for safe carrying when bag used without liner • Front pouch stretches to allow for iPod, lip gloss, keys, and other small items • Music port for your earphones • Two color combinations: black/grey, dark green/light blue • Dimensions: Width 440mm, Depth: 100mm, Height: 330mm

  3. LOTUS Shoulder Bag • Features: • Insulated pocket to keep water bottle cold and condensation contained. Also great for use with vacuum bottle or sealed tumbler. • Recycled PET outer material • Four pockets for everyday essentials like mobile phone, iPod, keys, etc • Music port for your earphones • Adjustable shoulder strap and padding for carrying comfort • Two color combinations: black/grey, dark green/light blue • Dimensions: Width 270mm, Depth 90mm, Height 350mm Fits:

  4. LOTUS Handbag • Features: • Insulated compartment for your favorite reusable bottle conveniently located in a separate pocket in the back of the bag • Daily essentials such as keys, phone, and wallet stay separate and organized in top zippered pocket • Recycled PET outer material • Front pouch stretches to allow for iPod, lip gloss, and other small items • Music port for your earphones • Two color combinations: black/grey, dark green/light blue • Dimensions:Width 280mm, Depth 100mm, Height 200mm Fits:

  5. LOTUS Sling Bag • Features: • Insulated pocket to keep water bottle cold and condensation contained. Also great for use with vacuum bottle or sealed tumbler. • Additional zippered pocket for travel essentials like passport, travel guide, boarding pass, iPod, etc • Recycled PET outer material • Perfect travel companion with comfortable shoulder strap • Music port for your earphones • Two color combinations: black/grey, dark green/light blue • Dimensions: Width 125mm, Depth 75mm, Height 290mm Fits:

  6. Packshots LOTUS Shoulder Bag LOTUS Tote LOTUS Handbag LOTUS Sling Bag

  7. Packaging:: printed on recycled paper • Hang Tags: • Each item has an individual hang tag in 7 languages (see example) • Each item has cut-out water bottle that will hang from the insulated compartment to show that bags are to go with drinkware

  8. MARKETING SUPPORT • Trade: • New “Lifestyle” images/photography • PR in trade publications • Presentation at Ambiente, HK Housewares Show • Highlight on B2B website • B2B digital Newsletter feature • Consumer: • A4 POP Sign • PR in consumer publications (Germany) • Highlight on Aladdin International websites • Consumer Brochure (Q3 09) • Can be placed on new floor display or on own bag display

  9. Floor Display Unit 800mm (w) x 400mm (d) x 1600mm (h) • Modular system – number of hooks and spacing adjustable • Option of adding layers of shelving to the same wall or on the opposite side • Bag Display Unit (base 500mmx500mm – height 1600mm) • Modular system – height of looks adjustable • Option of using shelving to display bottles together with bags Optional hooks on the side of each shelf

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