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CADIC Project Overview. Cross-Organizational Assessment and Development of Intellectual Capital Kick-Off Meeting 21st September 2010, Brussels Scientific Coordinator Prof. Dr.-Ing. Kai Mertins Markus Will Cornelia Meyer Division Corporate Management Fraunhofer IPK. The CADIC Project.
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CADIC Project Overview • Cross-Organizational Assessment and Development of Intellectual Capital • Kick-Off Meeting • 21st September 2010, Brussels • Scientific Coordinator • Prof. Dr.-Ing. Kai Mertins • Markus Will • Cornelia Meyer • Division Corporate Management • Fraunhofer IPK
Competitiveness ofEuropean SMEs Competition on productivity and cost efficiency is rather short-term oriented than innovation in strong cooperation • For European companies, • Knowledge driven innovation becomes more important than cost leadership
Cluster Roles and Cluster Core Activities SME Network Cluster 1 Orientation Cluster n Initiation SME Explorer CM Catalyst SME Cluster Member Catalyst SME Cluster Founding Member Collaboration Orientation Cluster Founding Member Cluster Member Orientation Cluster Founding Member Cluster Aspirant CM = Cluster Relation Manager To be established
Intellectual Capital on Company and Cluster Level • Cluster 1 • Strategy: Cluster Goals • Business Model: Cluster Results, Processes, Member Value • Resources: Cluster‘s Human, Structural, Relational Capital Cluster Level Success factors for effective cooperation Company’s Requirements Cooperation Requirements • Company A • Strategy: Long-term Goals • Business Model: Products, Processes, Customer Value • Resources: Human, Structural, Relational Capital Company B Company C Comparison (Benchmarking) Company Level Negotiation (Facilitation) … Success factors for achieving company strategy
The CADIC Mission • The CADIC RTD partners will take the individual requirements of five pilot companies engaging in clusters and networks… • …to build up a demand-driven support system combining tailor-made online-services, innovative tools and offline services… • …in order to facilitate topic-centered and problem-oriented cluster building, enhancement, development and learning… • …for the benefit of the single company and the respective cluster.
CADIC Project Results as a Holistic Cluster Facilitation System Development Objectives CADIC Framework Methodological support for cluster enabling, facilitation/ moderation and enhancement (CADIC Guideline) CADIC IC-Benchmarking Methodological and technical basis for comparison of IC configurations between companies/clusters CADIC Web Platform & online services Methodological and technical online infrastructure to facilitate and enhance interaction in clusters CADIC offline services Methodological and technical infrastructure for effective and efficient offline IC-Flow between the collaborating partners • Research Objectives • Create an innovative, facilitatory and safe cooperative communication environment • Enhance IC flows and IC flow-management • Overcome “co-petition anxiety” • Ensure comparability of individual IC assessments
CADIC Framework CADIC IC-Benchmarking CADIC Web Platform & online services CADIC offline services CADICs Cluster Facilitation Approach CADIC SME Network Cluster 1 Cluster n CM CM Individual support according to cluster members’ demand (core activity) Cluster Facilitation Team Customized set of tools and services according to cluster members’ demand
CADIC Framework (Guideline/Tools for Cluster Facilitator) CADIC Support Services (online & offline) bundled according to cluster members‘ demand: Orientation Services e.g. member matching, integrate new members, align benefits, cluster diagnosis, web tools for start interaction etc. Initiation Services e.g. matching founder members, founding events, templates for rules of interaction, marketing etc. Collaboration Services e.g. Web 2.0 workspaces, moderate IC flow events (Knowledge & Best Practice Transfer), project management services etc. CADIC IC Benchmarking System CADIC Web Platform & Online Services Resources Base CADIC Offline Support Services (Manuals, Templates, Checklists) CADIC Result: Cluster Support Services in a Modular Toolbox
What are CADIC‘s Benefits for the Single Company (SME)? • Find suitable partners for setting up non-competitive clusters or peer groups and start well-aimed knowledge transfer • Enhance existing clusters by getting just the support that is needed • Discuss specific questions on Intellectual Capital with suitable partners who have the same question or the right answers • Find solutions for specific challenges concerning the management of intangible resources by systematic best practice transfer • Make participation in clusters more efficient and beneficiary for the individual cluster member • Have staff trained to run a cluster professionally Increase your return on any cluster membership!
What are CADIC‘s Benefits for Business Associations (SME-AG)? • Enhance existing service portfolio for members by additional services for matching companies and moderating cross-organizational knowledge transfer • Get access to an integrated system for demand-oriented cluster facilitation with modular online and offline services to fit exactly the needs of the cluster members • Have staff trained to support and moderate clusters systematically and to be experts in IC management • Attract new members by offering state-of-the-art services and technologies • Become part of a European business consortium and gain additional revenues Professionalize your core competence of bringing businesses together!
CADICs Cluster Facilitation Teams in Core Countries Cluster Facilitation Team per core country Cluster Facilitator (AG-Level) RTD Country Coach Expert A Additional Support Expert B Implementation of CADIC Tools and Services in CADIC SME clusters CADIC Cluster in Core Country A CM Catalyst SME
CADIC Project Structure CEA-PME (AG) Cluster Facilitation Teams per country Coordination Fraunhofer IPK (RTD) SME Cluster SME Cluster SME Cluster SME Cluster SME Cluster
Phase I Phase II Phase III CADIC Workplan & Main Work Packages CADIC Consortium ManagementCoordinate project consortium, assess progress & report phase I+II results, evaluate project & report results to EU commission 1 CADIC Framework 1.1 Analyse international cluster management, IC & Benchmark approaches 1.2 Conceptualise European CADIC framework for SMEs 4 CADIC Services & Tools 4.1 Develop IC-Benchmarking system 4.2 Develop CADIC Web platform 4.3 Develop CADIC offline support services 7 CADIC System 7.1 Finalise IC-Benchmarking system 7.2Enhance CADIC Web platform 7.3 Finalise CADIC offline support services Research & Development 8 Multiplication 8.1 Disseminate project results and customize methodology to SME-AGs 8.2 Support national marketing in core countries and EU 5 2nd Level Dissemination 5.1 Distribute CADIC services & tools in core countries 5.2 Advanced training in core countries (SME and AG-level) 2 1st Level Dissemination 2.1 Distribute CADIC framework in core countries 2.2 Train Cluster Facilitator (AG-level) and Cluster Relation Manger (SME-level)in core countries Training & Dissemination 3 1st Level Demonstration 3.1 Test Framework in Cluster 3.2 Evaluate 1st level implementation in core countries 6 2nd Level Demonstration 6.1 Test CADIC services & tools in cluster 6.2 Evaluate 2nd level implementation in core countries Run CADIC System Implement CADIC in EU countries and expand CADIC clusters to more than 1.000 SMEs in Europe (after the funding phase) Demonstration
CADIC: Work Plan & Timetable Phase I Phase II Phase III 2012 2011 2010 Q3 Q4 Q1 Q1 Q2 Q2 Q4 Q3 Q3 Q4 Research & Development WP1 CADIC Framework WP4 CADIC Services & Tools WP7 CADIC System Training WP5 2nd level Training WP2 1st level Training WP8 Multiplication Demonstration (Country Level) WP6 2nd Level Demonstration WP3 1st Level Demonstration WP9 Project Management
CADIC Project Overview • Thank you for your attention! • Scientific Coordinator • Prof. Dr.-Ing. Kai Mertins • Markus Will • Cornelia Meyer • Division Corporate Management • Fraunhofer IPK