BUS 330 Ash Course Tutorial / bus330dotcom

1. BUS 330 Ash Course Tutorial / bus330dotcom

2. BUS 330 Entire Course BUS 330 Ash Course Tutorial BUS 330 Week 1 DQ 1 Role of the Marketing Function BUS 330 Week 1 DQ 1 Role of the Marketing Function BUS 330 Week 1 DQ 2 Products and Services BUS 330 Week 2 DQ 1 Product Life Cycle Role of the Marketing Function. What is the role of the marketing function in business? In 200 to 250 words, explain the role of the marketing function.

3. BUS 330 Week 1 DQ 2 Products and Services BUS 330 Ash Course Tutorial BUS 330 Week 2 DQ 1 Product Life Cycle DQ 2 Products and Services. It can be harder to sell an intangible service than a tangible product. After reading Chapter 3 of the text, pick one of the cells in Table 3.4: “Service Classifications” and name a service offered in that class—for example, business remodeling service under consulting and operations. Product Life Cycle. By having an understanding of the product life cycle, businesspeople can make savvy marketing choices.

4. BUS 330 Week 2 DQ 2 Product Usage Categories (Ash) BUS 330 Ash Course Tutorial BUS 330 Week 3 DQ 1 Customer Relationship Management Product Usage Categories. Visit Minimus.biz (Follow the link located in required resources), a company specializing in individually-sized products. Customer Relationship Management. Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach.

5. BUS 330 Week 3 DQ 2 Demographics and Trends BUS 330 Ash Course Tutorial BUS 330 Week 3 Written Assignment (Dramatic Youth Population) Demographics and Trends. Appraise the three trends described by American Demographics as America the Crowded, The Mighty Mature Market, and The Consumer Kaleidoscope. Written Assignment. The dramatic population growth underway in China and India is currently dominated by the young. Trends toward western-style consumption are underway in both nations.

6. BUS 330 Ash Course Tutorial • BUS 330 Week 4 DQ 1 Functions of Marketing Management BUS 330 Week 4 DQ 2 Marketing Plan Functions of Marketing Management. Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management process in your role? Marketing Plan. Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing plan but has a small budget for marketing his business. How would you show your client the benefits of a marketing plan?

7. BUS 330 Ash Course Tutorial • BUS 330 Week 5 DQ 1 Corporate Social Responsibility BUS 330 Week 5 DQ 2 Marketing Ethics and Children Corporate Social Responsibility. The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. Marketing Ethics and Children Describe ethical considerations with regard to marketing to children. When the marketers’ pitch includes a cause component, such as a breakfast cereal that promises to provide breakfasts to undernourished school children, explain whether this is ethical or unethical marketing.

8. BUS 330 Ash Course Tutorial • BUS 330 Week 5 Final Paper (Marketing Managers and Strategy) Focus of the Final Paper The Final Paper should demonstrate understanding of the reading assignments as well as the implications of new knowledge.

9. BUS 330 Ash Course Tutorial