1 / 29

ESP project-P & T Footcare Partnership

ESP project-P & T Footcare Partnership. Leader: Chan Nga Ting Member: Chan Kwok Lam Fong Kuan I Pun Tsz Ching. Mission. Provide economical and trendy product Offer the professional service Provide free assessment and our consultation. Objectives.

chloe
Download Presentation

ESP project-P & T Footcare Partnership

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ESP project-P & T Footcare Partnership Leader: Chan Nga Ting Member: Chan Kwok Lam Fong Kuan I Pun Tsz Ching

  2. Mission • Provide economical and trendy product • Offer the professional service • Provide free assessment and our consultation

  3. Objectives • In first year, target income: $4,320,000 • Break even not more than 2 years

  4. Key Success Factors • Convenience Location • Provide Professional skills and technologies to our customers • Trendy product

  5. Company Summary • 4 shareholders- Alice, Nicola, Candy, Frederick • Set up at 2007 • The shop Located at Mong Kok

  6. Marketing plan • Sales one hundred shoes per weeks • Detrude nurse shoes successfully • Revenue and expenditure are balanced in the three years • Increase at least one branch store in the following three years • Product diversification

  7. Management team • Design Department • Sales and Marketing Department • Logistic Department • Accounting Department

  8. Management team -Design Department • two designers • fashion design of high diploma • At least 2 years experience in shoes design • creative • The products are designed for customers

  9. Management team - Sales and Marketing Department • Salesman • high diploma or above qualification of marketing department • At least 2 years relevant experience • good communicative skill • understand customer’s demands • Promoter • high diploma or above qualification of marketing department • At least 2 years relevant experience • good communicative skill

  10. Management team - Logistic Department • Staff • Nurse of foot care • At least 2 years relevant experience • high diploma or above of qualification nursing or physiotherapy course • professional knowledge • attentive, hard-working and patience • good communication • Skill and techniques training

  11. Management team - Logistic Department • Staff • Graduated from F.5 • At least 2 years relevant experience • smart and hard-working • three months probation period

  12. How to maintain the staff quality • Provide training course to them • General meeting each month • Competition between each staffs • Commission and bonus

  13. Accounting Department • Accountant • high diploma or above qualification of Accounting • Graduated from LCCI level 2 or above • 3 years relevant experience in handling full set of accounts independently • Prompt, self-motivated & responsible

  14. Targeting • 12 - 35 years old customers • Ladies and gentleman

  15. Marketing mix (4P’s) • Product • Price • Promotion • Place

  16. Marketing mix (4P’s) • Product • healthy and trendy shoes • suitable and comfortable • Price • The products are not expensive • $100 to $350

  17. Marketing mix (4P’s) • Promotion • leaflet • posters • Website • discount • Place • Mong Kok • traffic convenient

  18. Products: Baby Series Child Series Lady Series Adult Series Services: free basic foot assessment professional opinion Regular re-check service Products and Services offered

  19. SWOT analysis (Part 1) Strength • Gather customer idea directly • Have professional skills and rich knowledge • Sell fashion style and healthy shoes • Economical Price • Good quality product • Quality Control

  20. SWOT analysis (Part 2) Weakness • Lower Maket share than our competitors • Lack of experience on management

  21. SWOT analysis (Part 3) Opportunities • Larger development room than other competitors • Introduce our product to the worker • Can be a sponsor to support famous activities

  22. SWOT analysis (Part 4) Threats • Some competitors like Dr. Kong • Not enough knowledge of protecting footcare

  23. Quality Assurance For product • 7 days warranty • 5S (structure, systematize, sanitize, standardize and self-discipline) For service • Set sales target • Training • Collect customer opinion

  24. Organizational Structure

  25. P&T Footcare PartnershipMeeting Record Date：21 Nov 07 Time：04:30p.m. Venue：B401VE Attendee: Chan Kwok Lam, Fong Kuan I, Chan Nga Ting, Record： SWOT analysis, 4 P and Market plan have been improved yet. The mentor letter has been sending out. But the mentor have not reply for us by due date, so we do not know mentor opinion. My company wants to invite applications for office vacancies employment. We use employment advertisement. In addition, we use leaflet to promote my company product and we set up a website to introduce my company product, background, mission, objectives and address. We will do the financial analysis about breakeven analysis, projected income statements, projected cash-flow statements and projected balance sheet. We have to inquire about the rent of address, the price of fix up a building, the price of transportation, the price of materials. We must deliver progress report 2 on 28 November and on 6 December we must deliver draft report. We must write a lot impression about the next Monday 12:30-1:30 employment law guest lectures. The next meeting: To be confirm Chairman and record sign：Nicola

More Related