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Modern trends can sometimes degrade value chain performance, but these unintentional side-effects can often be countered by creating flexible supply chains. Integrated strategies, lean operations, visibility, collaboration and big data style analytics are presented by Chris Armbruster as key drivers for recovering lost performance and ultimately achieving an organization's full operating potential. The presentation concludes with a compelling case study of a semiconductor manufacturer's supply chain transformation. Whether you are a supply chain leader, strategist, demand planner, supply planner, inventory controller, lean practitioner, logistics professional, data scientist or provider of IT capability, this presentation brings together all of these disciplines to create breakthrough supply chain flexibility.
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Driving Supply Chain Flexibility Creating Supply Chain Flexibility Chris Armbruster mail@chrisarmbruster.com | @CAArmbruster | 224.430.2046
SUPPLY CHAIN TRENDS REQUIRE FLEXIBILITY Modern supply chain trends can introduce inefficiencies: • Additional trading partners increase latency • Global supply chains increase complexity • Redundant judgments exacerbate demand uncertainty
WASTE Is NeverTolerated
“The quest for certainty blocks the search for meaning. Uncertainty is the very condition to impel man to unfold his powers.” --Erich Fromm UNCERTAINTY It’s the Driving Force Behind Flexibility
It is commonly known that signals degrade as demand propagates up the supply chain. Ultimate Customer Foundry Chip Maker EMS • DEMAND UNCERTAINTY • It Can Be Measured and Mitigated
UltimateCustomer Foundry Chip Maker EMS Net Effect Latency Amplification Interference + + = Uncertain Demand Demand can become out of phase or shift in time. Changes in demand can become exaggerated. Noise can superimpose onto the demand signal.
Visibility and CollaborationImprove the Demand Signal FLEXIBILITY Must Do the Rest
INTELLIGENCE STRATEGY SPEED SPEEDLIMIT + + Make FlexibleSupply Chains
BUSINESS INTELLIGENCE Potential Waiting To Be Tapped Notwithstanding its fickle nature, uncertainty can be understood, characterized, bounded and modeled. • The data exists, but must be mined for meaningful information. • Business intelligence is a key input to developing a relevant fulfillment strategy.
Certainty Window Time Risk Risk Execution Window • Speed of information stretches certainty window • Speed of operations shrinks execution window SPEED It Is All About Aligning Windows
CustomerRequirements Identify Key Flexibility Points Where to buffer inventory & capacity (& how much) Where to focus on speed, how often to plan & how to trigger execution What to insource & what to outsource Business Intelligence Strategy Speed Product & Supply Chain Architecture Process & SystemBlueprint STRATEGY Strategy Start with the customer, of course.
CASE STUDY Semiconductor Manufacturer
SUPPLY CHAIN Package Assembly & Test Wafer Fabrication Circuit Assembly Weeks Days Hours
Market Error Forecasts are often based on uncertain markets. Propagation Error As demand propagates up the supply chain, the demand signal degrades. BUSINESS INTELLIGENCE Helps Manage Uncertainty +Error -Error +Error
Market Error Forecasts are often based on uncertain markets. Propagation Error As demand propagates up the supply chain, the demand signal degrades. Works Hand-in-Hand with Visibility & Collaboration -Error +Error Visibility & Collaboration Flexibility FLEXIBILITY +Error
Short Horizon Volatility • How certain demand is over a short horizon • Finished goods inventory policy Downsides • Long Horizon Volatility • How certain demand is over a long horizon • Semi-finished inventory policy Upsides DEMAND PROFILING In this case, customers are somewhat certain about their demand over a quarter, but beyond the current week they are not sure when in the quarter it will materialize. Demand Certainty Probability
Lean Manufacturing Shrink Execution Window for Package Assembly & Test Operations to Fit Inside Certainty Window Certainty Window Time(Weeks) Package Assembly & Test Cycle Time Y0 Y1 Y2 Y3 Y4 Speed Aligns Windows
FAST PLANNING & LOGISTICSCOMPLIMENT LEAN FACTORIES 24 Hour Planning Cycle JIT Fulfillment & Delivery
Key Flexibility Point is just before Package Assembly & Test Statistically size and locate buffers Align Package Assembly & Test execution time w/ Certainty Window Strategy Process & System Blueprint Daily PlanningCustom Built APS SUPPLY CHAIN FLEXIBILITY STRATEGY Customer RequirementsFlexibility, Responsiveness, Security Business IntelligenceDemand Profiling Leading Indicators SpeedLean Manufacturing Logistics Supply Chain Architecture Insource Assembly & Test Outsource Wafer Fabrication
48 Hour 3PL Partnership Multiple MfgLocations Automation and eBusiness Build to Forecast Super Fast Cycle Times JIT Receipt of Customer Order Order ProcessandPlanning Wafer Fab Buffers for Flexibility, Response andSecurity Package Assembly and Test Pick and Pack Ship Product on Customer Dock Integrated Strategy Delivers Buffers for Flexibility, Response andSecurity Buffers for Flexibility, Response and Security LeanMfg Demand Collaboration Supply Collaboration DailyPlanning Statistically Profiled MAXIMUM PERFORMANCE
BENEFITS REALIZED 100% 10 Shipping Performance to Customer Request Date Inventory Velocity (Turns) 90% 9.5 80% 9 70% 8.5 60% 8 Shipping Performance Inventory Turns 50% 7.5 40% 7 30% 6.5 20% 6 10% 5.5 0% 5 Year 3 Year 1 Year 2 Year 4
“Organizations fall short of their potential by accident, but they become world-class on purpose.” Share on LinkedIn Share on Twitter Chris Armbruster mail@chrisarmbruster.com | @CAArmbruster| www.chrisarmbruster.com | 224.430.2046