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Online User Panel

Online User Panel. Mobile Commerce October, 2000. Survey Data. Based on responses from 424 online users between September 29th and October 4th (margin of error +/- 4.8%) Sample is drawn from Online User Panel which is comprised of 2000 U.S. online users

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Online User Panel

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  1. Online User Panel Mobile Commerce October, 2000

  2. Survey Data • Based on responses from 424 online users between September 29th and October 4th (margin of error +/- 4.8%) • Sample is drawn from Online User Panel which is comprised of 2000 U.S. online users • Panel composition is representative of the current base of U.S. online users

  3. Ownership of Wireless Devices Cellular/Mobile Phone PDA More than two-thirds indicate that they currently own cellular/mobile phone, while less than one in ten currently own a PDA. Current ownership or plans to purchase the mobile phone or PDA

  4. Business/Personal Use of Wireless Devices Cellular/Mobile Phone PDA Slightly more than eight-out-of-ten PDA owners use their devices for business purposes, while four-out-ten mobile phone owners have them strictly for personal/recreational use. Wireless devices use purposes (Only asked of those who own/plan to purchase a cellular phone or PDA)

  5. Wireless Applications Email News, Stocks, Sports Internet Access Online Purchases PDA owners 2-to-5 times more likely than mobile phone owners to use their devices for online applications. Activities conducted via wireless devices (Only asked of those who own a mobile phone or PDA) Travel reservations and gifts are the most frequently mentioned online purchases conducted via mobile phone or PDA.

  6. Mobile Phone Purchase Incentives It Was Availableat a Lower Price Ability to access e-mail and integrated mobile phone/PDA functions are incentive for one-third of those who don’t currently own/plan to purchase a mobile phone. How likely would you be to purchase a mobile/cellular phone if … (Only asked of those who do not own/no plans to purchase) You Were Able to Accesse-mail Via the Mobile/ Cellular phone It Provided the Integrated Mobile Phone and PDA Features in One Product You Could Do WebBrowsing Via theMobile/Cellular phone

  7. PDA Purchase Incentives It Was Availableat a Lower Price Integration of mobile phone and PDA features into one product is seen as incentive to purchase a PDA for almost one-half of those who do not own/plan to purchase a PDA. How likely would you be to purchase a PDA if… (Only asked of those who do not own/no plans to purchase) It Provided Integrated Mobile Phone and PDA Features in One Product You Were Able to Accesse-mail Via the PDA You Could Do WebBrowsing Via PDA

  8. Mobile Commerce Perceptions Very Positive Somewhat Positive Neutral Somewhat Negative Very Negative Four-out-of-ten are positive about the concept of mobile commerce. Overall Impression of the Concept of Mobile Commerce • Concerns about the cost, security and quality of wireless devices generally drive negative perceptions.

  9. Likely Types of Online Wireless Purchases Travel Reservations Gifts Books CDs & Tapes Household Items Toys & Games Personal Electronics Clothes Food PCs The most likely wireless online purchases are travel reservations, gifts, books, CDs & tapes. How likely would you make the following types of purchases via wireless devices (% indicating somewhat/very likely)

  10. Perceived Benefits of Wireless Online Purchases • “Convenience, doing it when you think about it, not only when you remember to do it.” • “You could ‘shop’ while waiting (doctors office, traffic, etc.).” • “Allow people more flexibility in purchasing items whenever they think of them, instead of being limited to only making online purchases when at a computer.” • “If I have an immediate need such as reservations for hotel or plane, or purchasing stocks.” • “It would make more efficient use of my time, and let me do things as I think of them, rather than having to wait until I get home to my computer. I would use far fewer post-its.” Simplicity, convenience and time-savings are the most frequently mentioned benefits of online purchases via wireless devices.

  11. Wireless Online Purchase Concerns • “Security of credit card data and passwords. Even if a wireless network is supposed to be secure against ‘eavesdropping’ a mobile phone or PDA is a lot easier to lose (or steal) than a desktop computer, making it easier for someone else to get at your personal information.” • “Security is paramount since cellular signals can be intercepted and possibly decoded with the proper equipment. Another concern is the ability to peruse selections and options before purchasing. With a PC, the video monitor can display pictures and large descriptions of the items or service.” • “Mobile phones can be detected over scanners, therefore I would never give critical information over my cell phone.” • “Loss of connection which would interfere with the purchase.” The most frequently mentioned concerns of wireless online purchases are security, reliability, and information availability.

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