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E-Commerce. Faiza Nur Hanifah. 1501180382. 06 PBM. Defining E - Commerce. The process of buying, selling, or exchanging products, or services, or information via computer.
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E-Commerce FaizaNurHanifah 1501180382 06 PBM
Defining E - Commerce The process of buying, selling, or exchanging products, or services, or information via computer. Doing business electronically by implementing business process over electronic networks, thereby substituting information for physical business process A tool that addresses the desire of firms, consumers, and management to cut service cost while improving the quality of customer service
The drivers of E - Commerce • EC initiatives play an increasing role in supporting innovations and strategies that help companies to compete and flourish, especially companies that want to introduce changes rather than respond to them.
The drivers of E – Commerce (cont) • The essentials of capabilities that drive EC are the ability to : • Provide efficient and effective business transaction • Provide global reach for selling, buying, or finding business partners • Conduct business anytime • Compare prices
Typical EC Business Models • Online direct marketing • Electronic tendering systems • Electronic marketplaces and exchanges • Viral marketing • Social networking and web 2.0 tools
Benefit of E-Commerce • Global reach • Cost reduction • Facilitate problem solving • Supply chain improvement • Business always open
The Limitation and Barriers of EC • Resistance to new technology • Implementation difficulties • Security concerns • Lack of technology skills • Lack of potential customers • Cost