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LET’S GET SOCIAL

Learn how strong communications, including storytelling, can support sustainability by increasing visibility, impact, and resource mobilization. Discover why storytelling is more effective than other forms of communication and explore different ways to communicate your advocacy message. Understand how social media platforms can be used to share photo/video content and the advantages they offer for advocacy communications.

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LET’S GET SOCIAL

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  1. LET’S GET SOCIAL

  2. Influencing specific audience(s) and using specific messages in order to deliver change in policy or practice.

  3. Storytelling: Art form of communications that shares personal experiences

  4. How can strong communications support sustainability?

  5. ↑ Visibility ↑ Impact ↑ Resource mobilization / Opportunity

  6. Why can storytelling be more effective than other forms of communications?

  7. Stories help you transmit emotions, and emotions are the most powerful human motivators.

  8. Examples of how you communicate your message in advocacy ?

  9. Policy briefs Petitions Press releases Presentations/speeches Videos Ads/posters SMS/text

  10. True!

  11. Who is your target audience if you’re SPEAKING AT AIDS 2018?

  12. Communities/CS Donors Bilaterals Policy makers Academics/scientists Public (?)

  13. Factors you should consider when figuring out HOW to reach your audience:

  14. Reach Frequency Cost Feasibility Effectiveness Rapid Response Repetition

  15. Facebook Wide reach. Frequent exposure. Easy. Free. Variety. Links. 2.2 billion users! (Low effectiveness)

  16. Twitter Wide reach. Hashtags. Real time. Easy. Free. Links. 80% of user access via phone. (short-lived, short msg)

  17. What social media platforms can you use to share photo/video content?

  18. Instagram Snapchat YouTube

  19. Advantages to using social media for advocacy communications:

  20. Real time Publically generated Unfiltered (+/-) ‘Going viral’ Active engagement Mobilization

  21. DATA TELLS, BUT STORIES SELL GO TO PROMPT (RESPONSE) Start Timer

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