Activities of the Communication and Public Affairs Department ***** Honorary Consuls Conference 2008

1. Activities of the Communication and Public Affairs Department *****Honorary Consuls Conference2008

2. 1 Szerző |Korsós Tamás Hely Időpont |2008.05.26. KKFO Activities

3. 2 Szerző |Korsós Tamás Hely Időpont |2008.05.26. Main Directions of Communication • Citizen information– EU, foreign policy public promotion • Civil Affairs, public diplomacy • External communication – Hungarian Image

4. 3 Szerző |Korsós Tamás Hely Időpont |2008.05.26. I. Civil and Public Affairs Tasks • Civil strategy, action plan development • Structured relations • Civil partner coordinators • Abroad Missions’ civil relations • Honorary Consuls – HungarianAssociations

5. 4 Szerző |Korsós Tamás Hely Időpont |2008.05.26. II. Webpage Edition Visit statistics: • 290K-350K visitors/month on main page Searched topics:mission-related data, travel advices, consular and visa information Separate menu point for Honorary Consul Conference - information

6. 5 Szerző |Korsós Tamás Hely Időpont |2008.05.26. III. Support for Communication - Missions Abroad(1) • Conveying an up-to-date Hungarian image • Presenting the Hungarian culture • National memorial years, priority programs • Supporting communicational projects

7. 6 Szerző |Korsós Tamás Hely Időpont |2008.05.26. III. Support for Communication - Missions Abroad(2) I. Information on Internal Affairs and the Government’s policies (internal information) • Informational material • Communicational elements • MTI Médiamix, Intranet • Honorary Consuls - Internet

8. 7 Szerző |Korsós Tamás Hely Időpont |2008.05.26. III. Support for Communication - MissionsAbroad(3) Constant elements of „Facts about Hungary” series • National emblems, national holidays • “Hungaricums” • Thousand years of the Hungarian Culture • Hungarian music

9. 8 Szerző |Korsós Tamás Hely Időpont |2008.05.26. III. Support for Communication - Missions Abroad(4) Renewing the „Facts about Hungary” series • Foreign affairs strategy • Utilization of EU subsidies • New Hungarian Development Plan • Hungarian involvement in international military missions • Hungary in the Olympic Games • Programs helping the Rom integration • Possibilities of higher education in a foreign language • Young inventors’ inventions

10. 9 Szerző |Korsós Tamás Hely Időpont |2008.05.26. III. Support for Communication - Missions Abroad(5) II. Promotional Purposes: (External information) • Memorial Exhibitions: Kodály Zoltán, Bartók Béla, Batthyány Lajos, „From Hungary” poster exhibition, • Hungarian sites of World Cultural Heritages, Hungarian Nobel Prize winners, Creative Minds, Hungarian castles, József Attila poster exhibition, Halas lace, Saint Crown

11. 10 Szerző |Korsós Tamás Hely Időpont |2008.05.26. III. Support for Communication - Missions Abroad(6) Promotional Purposes:(cont’d) • Movies, publications, periodicals • Electronic data storage– Presenting Hungary, Hungary in 3D • Programs on MissionsAbroad

12. 11 Szerző |Korsós Tamás Hely Időpont |2008.05.26. External Communication(1) • Goal • Target segment • Message • Indicators, efficiency • Feedback • Visibility

13. 12 Szerző |Korsós Tamás Hely Időpont |2008.05.26. External Communication(2) • Information, raising interest, emotional bond • Hungarian Image: national values, Europe, Central Europe, minorities’ values • Successes, competitiveness, global responsibility • Democracy, human and minority rights, state of law, market economy, solidarity, peace • Diluting fears and negative interpretations

14. 13 Szerző |Korsós Tamás Hely Időpont |2008.05.26. External Communication(3) 2009 • Iron Curtain, regime change, Republic – 20 years ago • NATO membership – 10 years ago (60 years) • EU membership – 5 years ago 2010 • Pécs European Cultural Capital 2011 • EU presidency