Boljoon Pride Campaign Sheryll Tesch , Atty. Rose-Liza Eisma Osorio, & Dr. Eugenio Matildo

1. Boljoon Pride CampaignSheryllTesch, Atty. Rose-Liza Eisma Osorio, & Dr. Eugenio Matildo Coral Reefs - Remembering Boljoon’s past, empowering Boljoon in the present, enriching Boljoon’s future. SOCIAL MARKETING CAMPAIGN

2. As a result of the Threat Ranking… The Social Marketing Strategy SOCIAL MARKETING CAMPAIGN

3. Brand and message • 3 Key Messages: I will not intrude/report violations in our MPAs because… • God wants us to protect our MPAs for our children’s children. • MPAs put food on my table. • Beautiful corals and more fish will enhance the town’s eco-tourism. • Slogan • “Angkagasangan – atongpuloy-anan, atongkabilin.” • Flagship Species • Coral Polyp (LGU choice) • Green Turtle (community choice) SOCIAL MARKETING CAMPAIGN

4. Top 5 SM activities • Billboards and Posters • Festival • Recognizing the Bantaydagat (uniforms) • Volleyball tournament (launch) • School mob dance • Mascot appearance • Environmental mass • Sanctuary blessing • Radio interviews • Field trips (community swimming) • Film-showing Social marketing activities SOCIAL MARKETING CAMPAIGN

5. Top 3 BR activities • Strengthening the MANCOM/Municipal Council • Strengthen and organize the BantayDagat to do 24/7 patrolling (reporting system) • Establishing sustainable financing for patrolling and guardhouse maintenance (user fee) Supporting activities SOCIAL MARKETING CAMPAIGN

6. “The Bigger Picture” with CCEF, Boljoon LGU, and SCCRMC CCEF – building capacity in CCEF to do social marketing in our other project sites (technology transfer). Boljoon LGU – to get community buy-in and make the local BR systems and MPAs installed in the past 10 years finally work. SCCRMC– replicating the Pride campaign and lessons in other sites in the cluster, and possibly create a cluster-level Pride campaign. Vision for the future SOCIAL MARKETING CAMPAIGN