180 likes | 306 Views
Do doctors care about their medical school after they’ve completed their education?. Rika M. Young May 18, 2004. Dedicated to supporting the advancement of health-related education and research. Functions. Raise money: alumni, residents, others
E N D
Do doctors care about their medical school after they’ve completed their education? Rika M. Young May 18, 2004
Dedicated to supporting the advancement of health-related education and research
Functions • Raise money: alumni, residents, others • Communicate news from the University of Minnesota Medical School: publications, web site, events
Research Question Do the communications of the Minnesota Medical Foundation meet the needs of Alumni and Residents of the U of M Medical School?
Operational Definitions • Alumni: Doctors who received their medical degree (M.D.) at the University of Minnesota. • Residents: Doctors who completed post-graduate medical training at the University of Minnesota, but who did not receive their M.D. from the U of M.
Methodology • 2 telephone surveys: alumni, residents • Completed U of M education between 1990 and 2003 • 8 questions identical on each survey • Amount of mail received • Readership of publications • Interest in e-communications
Alumni Survey • 620 alumni • 227 (37%) responded • 11 questions
Resident Survey • 552 residents • 242 (43%) responded • 13 questions
How often do you receive mailings from the U of M or Minnesota Medical Foundation?
Do you read the Medical Bulletin you receive 3 times per year?
If not, why don’t you read the Medical Bulletin? • Lack of time • Too many publications to read • Not interesting • Other priorities
Which types of articles are/would be of interest to you? • Educational articles • Clinical and patient care • Medical research conducted at the U of M • Information articles • News items about the medical school • Faculty or alumni news • Medical student news • News about donors and funded projects
Are you interested in receiving Medical School and alumni news via an e-mail?
Conclusions • University of Minnesota Medical Bulletin • E-mail Newsletters
Do the communications of the Minnesota Medical Foundation meet the needs of Alumni and Residents of the U of M Medical School? Yes