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Miles for Smiles. Christina Lee, Heather Cho, Ellie Brzezenski, Allie Pernai , X ander Gomez December 11, 2012. Client Overview. What is Crisis Nursery?. Resources and Services. Costs. Situation Overview. Miles for Smiles running program Problems?.
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Miles for Smiles Christina Lee, Heather Cho, Ellie Brzezenski, Allie Pernai, Xander Gomez December 11, 2012
Client Overview What is Crisis Nursery? • Resources and Services • Costs
Situation Overview • Miles for Smiles running program • Problems?
Goals, Objectives, Strategies and Tactics • Recruitment goals • Educate the community • Promote brand awareness • Deliverables
Our Target Market Active Runners Bob Wilson Lawyer 50 years old Married with children Hobbies? Products? Organizations?
Target Market Continued… Students Jessica Martinez 20 years old Single Hobbies? Products? Organizations?
Deliverables • Logo • Tagline(s), buzz words • Sample social media posts • Post-race ‘Thank You’ letter • Tri-fold brochure • 5X7 Double-sided flyer • Sample press release • Contact list of running-specific media outlets and organizations • T-shirt design • Website layout
Logo • Incorporate running theme • With Current Logo • 6 colors • Handprints • Tree • Text (Myriad Pro)
Taglines • Taking steps towards stronger families • Inspire hope one step at a time • Coming together for stronger communities • Join the race to end child neglect • There’s strength in our runners • Preserve the priceless moments of childhood
Buzzwords • fund-RACING • MILEstones • SMILEstones
Social media posts • Sample Facebook Posts • For both Crisis Nursery and Team Members • Give information about the Illinois Marathon • Fundraising Information • Benefits of charity works • Fun facts about the running • Benefits of working out • Training tips
Website Layout • Information, Testimonials, FAQ, Link to potential events, etc. • “Use FACEBOOK”
What we’ve learned • Importance of communication • Meeting deadlines • Importance of teamwork • Design software skills • Time management skills
Conclusion and Wrap up Questions?