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Multi-District Grant: Television

Multi-District Grant: Television. Public Service Announcement Day Program Produce minimum of 4 Rotary PSAs 400+ spots per month Broadcast throughout NJ coverage area Reach 1 million households, 2.5 million viewers. District Campaign.

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Multi-District Grant: Television

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  1. Multi-District Grant: Television Public Service Announcement Day Program • Produce minimum of 4 Rotary PSAs • 400+ spots per month • Broadcast throughout NJ coverage area • Reach 1 million households, 2.5 million viewers Christy Berg 03/24/12

  2. District Campaign In addition to traditional media Public Relations efforts. Jointly executed: District and Club PI/PR 27 Clubs - 529,660 unique monthly visitors: • 61% are between the ages of 25-55 • 37% earn 100K+; 45.2% earn 40-100K • 12% are local business owners • 73% are highly interested in patronizing local businesses • 31% are “passionately” civically engaged; 52% are “semi” civically engaged

  3. District Campaign

  4. Social Media happened

  5. Your target audience uses Social Media • If Facebook were a country, it would be the third largest in population…. China, India, Facebook, United States. - The Economist • Gen Y is beginning to outnumber Baby Boomers. 96% of Gen Y’ers have joined a social network. - Grunwald Associates

  6. Social Media is all about Fellowship • Expand your Rotary circle • Throughout District 7470 and Internationally • Collaborate: Exchange ideas and successes • Promote Rotary with friends, family, and your community • Build support for initiatives • Invite people to events or to donate to a cause Social media enables every Rotarian to build Rotary’s Public Image!

  7. New! District Facebook Page Invite everyone!

  8. New! District Facebook Page • Why? • To promote Rotary, improving our public image and understanding by sharing Rotary stories, images, and videos. • To inspire membership by helping others identify with Rotary and envision themselves as Rotarians. • To create an open forum where Rotarians can share RI, District and Club events and accomplishments with one another, Friends of Rotary, and the interested public. • To facilitate inter-club communication and fellowship. • To provide an opportunity for fellowship with Rotaract & Interact. • What? • We’ll post RI, District and Club news, events, photos, videos… • You post your club’s news, comments, photos, videos, Event pages, Cause pages

  9. Promote Rotary – Exponentially! Make it personal! Share District posts on your personal page

  10. LinkedIn – Your Collaboration Space • Rotary District 7470 Group • Encourage all Rotarians to join • Don’t just join – engage • Initiate and participate in discussions • Network - Get to know Rotarians across the district

  11. LinkedIn – Your Collaboration Space • District 7470 DG & Presidents Group (Invitation only) • Closed Group EXCLUSIVELY for 2012-13 DG & Presidents • Initiate and participate in dialogue with your peers. • Share ideas, collectively tackle problems, ask questions

  12. Keys to Success • PARTNERS in building Rotary Public Image and achieving our district goals. • Leadership role models – every Rotarian is part of our Public Image campaign. • Collaboration - active initiation of and participation in LinkedIn discussions. • Open dialogue - What do you need? What can we learn from your club? What challenges are you facing? • Content – Share stories, member profiles, events, projects, fundraisers, photos, & videos from your club. • Identification of talent across the district willing to join District PI/PR committee. • Identification of a Club PI/PR Chair and Social Media leader.

  13. Thanks for helping to spread the word! ChristyLBerg@gmail.comDistrict7470PR@gmail.com

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