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Harvard Case Study– “Kramer Pharmaceuticals”

Harvard Case Study– “Kramer Pharmaceuticals”. Harvard Case Study-Kramer Pharmaceuticals. Key Dates : Quiz- ?? Case Due- ?? Grades- WebCourses. Harvard Case Study-Kramer Pharmaceuticals. Go to course syllabus: www.bus.ucf.edu/faculty/ksooder

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Harvard Case Study– “Kramer Pharmaceuticals”

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  1. Harvard Case Study– “Kramer Pharmaceuticals” .

  2. Harvard Case Study-Kramer Pharmaceuticals • Key Dates: Quiz- ?? Case Due- ?? Grades- WebCourses

  3. Harvard Case Study-Kramer Pharmaceuticals • Go to course syllabus: www.bus.ucf.edu/faculty/ksooder • Click on “Harvard Link for MAR 3403” • Register and pay Harvard download fee [$3.95]

  4. Harvard Case Study-Kramer Pharamceuticals • Harvard’s Technical Assistance: (800) 810-8858

  5. Harvard Case Study-Kramer Pharamceuticals • ASSIGNMENT?? • WHAT DO I HAVE TO DO?? • ANY “MINIMUMS”?? • WILL THE ASSIGNMENT BE POSTED ON THE WEB IMMEDIATELY??

  6. Harvard Case Study-Kramer Pharmaceuticals AT LEAST TWO [2] pages, each, on the following questions/answers: • List and evaluate the strengths & weakness of Bob Marsh over his 12 year Kramer career. NOTE: Include 10-point scale! • List & evaluate EACH of Bob Marsh’s sales managers. NOTE: Include 10-point scale for each!

  7. Harvard Case Study-Kramer Pharmaceuticals • In 1-2 concluding paragraphs, indicate what, if anything, Kramer Pharmaceuticals should do regarding Bob Kramer’s situation.

  8. Harvard Case Study-Kramer Pharmaceuticals • How many pages will be in your report? • Minimum: [6]—cover page & at least one [2] pages, each, for Questions #1 & #2. One [1] page for Question #3. • How many assigned questions are you answering? • Three [3]

  9. Harvard Case Study-Kramer Pharmaceuticals • How many of the three [3] assignment questions have “1 to 10” ratings? • Two [2] • Spacing-single or double? • Doesn’t matter; most students use single! • Emphasis? • Quality and completeness of your thoughts

  10. Harvard Case Study-Kramer Pharmaceuticals • ASSIGNMENT RULES: • DUE IN CLASS at the start of the session • Late papers WILL NOT BE ACCEPTED • Papers “under the door” WILL NOT BE ACCEPTED • Papers by e-mail WILL NOT BE ACCEPTED

  11. Harvard Case Study- • Case Considerations

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