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Information Dissemination Strategy by Russell Nelson for Efficient Communication

Learn about Russell Nelson's strategy for effective information dissemination including classification, distribution, and the importance of clarity in key messages. Explore methods like printed materials, web, and mailing lists. Feedback and focus on basics emphasized.

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Information Dissemination Strategy by Russell Nelson for Efficient Communication

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  1. UKERNA Information Dissemination Russell Nelson

  2. Freedom of Information • Requirement for public organisations • Publication scheme • Classification • Organisation • Finances • Performance • Policy Russell Nelson

  3. Classification Verbal: • Events, training and conferences • Presentations • User Groups Non-verbal: • Printed material • Web • Press releases • Mailing lists Russell Nelson

  4. Verbal Largely unregulated • subjective views = dilution of key messages. Must have a clear NREN strategy – decide key messages for all staff Russell Nelson

  5. Printed Material Editorial Board • Overview • Promotional • Technical • News • Review The key is DISTRIBUTION Russell Nelson

  6. Web • 500,000 hits/month v 1,000 print run • % effort: web v paper content Edit Edit Edit Russell Nelson

  7. Press • Press coverage is not a high priority • Value to the business is hard to quantify Russell Nelson

  8. Mailing Lists • Used at the individual level – no company strategy Russell Nelson

  9. Summary Getting the right information to the right people at the right time. Focus on the basics. Feedback. Russell Nelson

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