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MKT 421 EDU Modern Education--mkt421edu.com

FOR MORE CLASSES VISIT<br>www.mkt421edu.com<br>Purpose of Assignment<br>A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting. <br>

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MKT 421 EDU Modern Education--mkt421edu.com

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  1. MKT 421 EDU Modern Education--mkt421edu.com

  2. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Assignment Distribution channel Article Review (sports apparel company) • FOR MORE CLASSES VISIT • www.mkt421edu.com • Purpose of Assignment • A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting.

  3. MKT 421 EDU Modern Education--mkt421edu.com MKT 421 Assignment Understanding Marketing and Customer Relationships (2 Papers) FOR MORE CLASSES VISIT www.mkt421edu.com This Tutorial contains 2 Papers Purpose of Assignment Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships

  4. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Entire Course • FOR MORE CLASSES VISIT • www.mkt421edu.com • MKT 421 Week 1 Apply Why We Buy a Product (2 Papers) • MKT 421 Week 4 Apply Marketing Lemonade (Part 1) • MKT 421 Week 5 Apply Marketing Lemonade (Part 2) • MKT 421 Week 1 Practice 4P’s of Marketing • MKT 421 Week 2 Practice Market Research Process • MKT 421 Week 3 Practice BMW Video Case

  5. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Final Exam Guide (New) • FOR MORE CLASSES VISIT • www.mkt421edu.com • 1. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of: • Sales management communications. • Integrated promotional marketing. • Sales promotion communications.

  6. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Final Exam Guide • FOR MORE CLASSES VISIT • www.mkt421edu.com • 1. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of: • Sales management communications. • Integrated promotional marketing. • Sales promotion communications. • Integrated marketing communications.

  7. MKT 421 EDU Modern Education--mkt421edu.com MKT 421 Mapping the Product Life Cycle (PLC) Presentation FOR MORE CLASSES VISIT www.mkt421edu.com MKT 421 WEEK 3 Mapping the Product Life Cycle (PLC) Presentation Purpose of Assignment The Product Life Cycle (PLC) is a vital component of the marketing plan. Monitoring products and services as they flow through this process helps marketing managers adjust their marketing strategies to keep products and services thriving for as long as possible. Monitoring this cycle helps companies

  8. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Signature Assignment The Entrepreneurial Marketing Manager • FOR MORE CLASSES VISIT • www.mkt421edu.com • Purpose of Assignment • A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting.

  9. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Solving the Problem Five-Step Marketing Research Approach Presentation • FOR MORE CLASSES VISIT • www.mkt421edu.com • The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization's survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenario's dilemma.

  10. MKT 421 EDU Modern Education--mkt421edu.com MKT 421 Week 1 Apply Why We Buy a Product (2 Papers) FOR MORE CLASSES VISIT www.mkt421edu.com Scenario: You are sitting in your home and you pick up a package of Oreos™ (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, “Why do I feel so strongly about this product?” You remember your readings from Marketing class

  11. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 1 Discussion Question 1 • FOR MORE CLASSES VISIT • www.mkt421edu.com • Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

  12. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 1 Discussion Question 2 • FOR MORE CLASSES VISIT • www.mkt421edu.com • Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?

  13. MKT 421 EDU Modern Education--mkt421edu.com MKT 421 Week 1 Elevator Pitch (2 Papers) FOR MORE CLASSES VISIT www.mkt421edu.com This Tutorial contains 2 Papers Create a 700-word elevator pitch that includes the following: § Summarize your background and what makes you unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch. § Identify three to four companies for whom you want to work (your target market and how you can fulfill its needs/wants), and how you think your

  14. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 1 Individual Assignment Defining Marketing • FOR MORE CLASSES VISIT • www.mkt421edu.com • Resource: University Library • Write a 700- to 1,050-word paper in which you define marketing. • Include in your paper your personal definition of marketing and • definitions from two different sources. Based on these definitions, • explain the importance of marketing in organizational success.

  15. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New) • FOR MORE CLASSES VISIT • www.mkt421edu.com • This tutorial contains 2 different papers • Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following: • Identify a brand about which you are passionate. • Explain a minimum of three reasons why you are passionate about this brand.

  16. MKT 421 EDU Modern Education--mkt421edu.com MKT 421 Week 1 Marketing and Buying Behaviors FOR MORE CLASSES VISIT www.mkt421edu.com MKT 421 Week 1 Marketing and Buying Behaviors Marketing is really a study in behaviors: what do we consume and why. As you start to sink your teeth into some new concepts within marketing, reflect for a moment about your own buying behaviors. Can you identify the determining dimension or dimensions of your own personal

  17. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 1 Practice 4P’s of Marketing • FOR MORE CLASSES VISIT • www.mkt421edu.com • Complete the “4P’s of Marketing” click and drag in Connect. • Note: You have unlimited attempts to complete this assignment.

  18. MKT 421 EDU Modern Education--mkt421edu.com MKT 421 Week 2 Assignment Elements Of A Marketing Plan Paper (2 Papers) FOR MORE CLASSES VISIT www.mkt421edu.com This Tutorial contains 2 Papers Review the video case study "Geek Squad: A New Business for a New Environment" on pp. 88-89 in your textbook. Keep this case study in mind as you complete this assignment. Write a 700- to 1,050-word paper using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer

  19. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 2 Discussion Question 1 • FOR MORE CLASSES VISIT • www.mkt421edu.com • What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?

  20. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 2 Discussion Question 2 • FOR MORE CLASSES VISIT • www.mkt421edu.com • What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

  21. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (2 PPT) • FOR MORE CLASSES VISIT • www.mkt421edu.com • This Tutorial contains 2 Different PPT • Select a company currently experiencing marketing changes. • Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix: • Each of the four P's should be addressed on its own slide.

  22. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 2 Individual Assignment Marketing Mix • FOR MORE CLASSES VISIT • www.mkt421edu.com • Resources: University Library, Internet • Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). • In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s

  23. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (2 Papers) • FOR MORE CLASSES VISIT • www.mkt421edu.com • This Tutorial contains 2 Different Papers • Write a 750- to 1000-word paper that does the following: • Summarizes your background and what makes you unique in a 1-paragraph elevator pitch

  24. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 2 Practice Market Research Process • FOR MORE CLASSES VISIT • www.mkt421edu.com • Watch the “Market Research Process” video in Connect. • Answer the questions that follow. • Note: You have unlimited attempts to complete this assignment

  25. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 2 Team Assignment Marketing Plan Phase 1 • FOR MORE CLASSES VISIT • www.mkt421edu.com • Resources: University Library, Internet • Create a new product or service for an existing organization. This • product or service will be the basis for your Marketing Plan • Paper. Obtain your instructor’s approval of your product or

  26. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 3 Assignment Positioning Presentation (New, 2 PPT) • FOR MORE CLASSES VISIT • www.mkt421edu.com • This Tutorial contains 2 Presentations • Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus. • Identify the important attributes for your chosen product and select two key variables for your perceptual map.

  27. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 3 Discussion Question 1 • FOR MORE CLASSES VISIT • www.mkt421edu.com • Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

  28. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 3 Discussion Question 2 • FOR MORE CLASSES VISIT • www.mkt421edu.com • Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference?

  29. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 3 Individual Assignment Marketing Research Paper • FOR MORE CLASSES VISIT • www.mkt421edu.com • Resources: University Library, Kudler Fine Foods Virtual • Organization • Use the Virtual Organization link on the student website to • access additional company information on Kudler Fine Foods.

  30. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New) • FOR MORE CLASSES VISIT • www.mkt421edu.com • This tutorial contains 2 different papers • Review "perceptual mapping" located on the Week 2 ERR page. • Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing. • Select an industry with many competitors.

  31. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 3 Practice BMW Video Case • FOR MORE CLASSES VISIT • www.mkt421edu.com • Complete the “BMW” video case in Connect. • Answer the questions that follow. • Note: You have unlimited attempts available to complete this assignment

  32. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 3 Team Assignment Marketing Plan Phase 2 • FOR MORE CLASSES VISIT • www.mkt421edu.com • Resources: University Library, Internet • Use the product or service you selected for your Marketing Plan: • Phase I Paper. • Write a 1,400- to 1,750-word paper in which you address the following:

  33. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 3 Team Assignment Strategy and Positioning Paper (2 Papers) (New) • FOR MORE CLASSES VISIT • www.mkt421edu.com • This tutorial contains 2 different papers • Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course.

  34. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 4 Apply Marketing Lemonade (Part 1) • FOR MORE CLASSES VISIT • www.mkt421edu.com • Scenario: Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define a marketable form of the drink and decide on a target market.

  35. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 4 Assignment Marketing Research Report (2 Papers) • FOR MORE CLASSES VISIT • www.mkt421edu.com • This Tutorial contains 2 Papers • Your company has decided to launch a new line of products. • Create a 1,400-word report and include the following information: •  Identify a new product/service. •  Choose the target market for your product/service, and describe your target market in detail.

  36. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 4 Discussion Question 1 • FOR MORE CLASSES VISIT • www.mkt421edu.com • What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

  37. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 4 Discussion Question 2 • FOR MORE CLASSES VISIT • www.mkt421edu.com • What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

  38. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (2 Papers) • FOR MORE CLASSES VISIT • www.mkt421edu.com • This Tutorial contains 2 Different Papers • Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following: • A description of blue ocean strategy and its importance

  39. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing Simulation • FOR MORE CLASSES VISIT • www.mkt421edu.com • Resources: Using Perceptual Maps in Marketing simulation • Complete the simulation, Using Perceptual Maps in Marketing, • located on the student website. • Write a 1,050- to 1,450-word summary in which you address the • following:

  40. MKT 421 EDU Modern Education--mkt421edu.com MKT 421 Week 4 Logistics and Distribution FOR MORE CLASSES VISIT www.mkt421edu.com MKT 421 Week 4 Logistics and Distribution There are basically five approaches for entering an international market; usually the choices and risks are very product dependent. Assume you are a consultant specializing in global logistics and distribution. There are four clients that are planning to enter an international market (China) with different

  41. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 4 Practice Final Price and Profit Equations • FOR MORE CLASSES VISIT • www.mkt421edu.com • Complete the “Final Price and Profit Equations” case analysis in Connect. • Note: You have unlimited attempts to complete this assignment.

  42. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 4 Practice Supply Chain Video Case • FOR MORE CLASSES VISIT • www.mkt421edu.com • Complete the “Supply Chain” video case in Connect. • Answer the questions that follow. • Note: You have unlimited attempts to complete this assignment

  43. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 4 Team Assignment Marketing Plan Phase 3 • FOR MORE CLASSES VISIT • www.mkt421edu.com • Resources: University Library, Internet • Use the product or service you selected for your Marketing Plan: • Phase I Paper. • Write a 1,400- to 1,750-word paper to include the following information:

  44. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 4 Team Assignment Product, Pricing, and Channels Paper Paper (2 Papers) (New) • FOR MORE CLASSES VISIT • www.mkt421edu.com • This tutorial contains 2 different papers • Use the product and organization you identified in your Week 3 Strategy and Positioning Paper. • Write a 1,500- to 2,000- word paper that includes: • A detailed description of the features of your product or service including how it solves the needs of your target market

  45. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 5 Apply Marketing Lemonade (Part 2) • FOR MORE CLASSES VISIT • www.mkt421edu.com • Scenario: Using the same organization and the lemonade drink from the Week 4 Learning Team assignment, develop an analysis for the bank. The bank will be using this information to make their final decision on how, and if, to fund your company’s new and unique lemonade. Through your research, you have found that the bank you will be presenting to is favorable of socially-conscience companies that support local charitable endeavors.

  46. MKT 421 EDU Modern Education--mkt421edu.com MKT 421 Week 5 Discussion Question 1 FOR MORE CLASSES VISIT www.mkt421edu.com Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice

  47. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 5 Discussion Question 2 • FOR MORE CLASSES VISIT • www.mkt421edu.com • You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why.

  48. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 5 Individual Assignment Environmental Factors • FOR MORE CLASSES VISIT • www.mkt421edu.com • Resources: University Library, Internet • Select an organization with which you are familiar that conduct both domestic and global marketing. • Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. • Address the following as they relate to the organization’s marketing decisions:

  49. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 5 Individual Assignment Map the Supply Chain Paper (2 Sets) (New) • FOR MORE CLASSES VISIT • www.mkt421edu.com • This tutorial contains two sets of Paper • Select an industry. • Write a 750- to 1,000-word paper that identifies each link in the supply chain and the purpose and value in each.

  50. MKT 421 EDU Modern Education--mkt421edu.com • MKT 421 Week 5 Practice Google An Integrated Marketing Communications Perspective • FOR MORE CLASSES VISIT • www.mkt421edu.com • Complete the “Google: An Integrated Marketing Communications Perspective” video case in Connect. • Answer the questions that follow. • Note: You have unlimited attempts to complete this assignment.

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