Content Tree

1. Good News Media Group GNM Content Tree September 2011

2. Inside • About Us • Company History &Background • Company Impressions • Product/Service Portfolio • Portfolio Strategy - Differentiation &Strength • Management Skills • Vision &Mission • Company Philosophy • Business Model • Operations • Target Markets &Customer Segmentation • Strategy & Objectives • Growth Strategy • Investment Perspectives • Listing &Reasons to Invest • Investment Perspectives • Contacts

3. Company History &Background Content Offering Started in 1987 as a PUBLICATIONS shareholding company. Today, the company has grown to be one of the largest and most diversified MEDIAand ENTERTAINMENT companies in the region. • Seven major companies and four subsidiary companies with 1,300 employees professionally working across the region. . GNM Growth • Publishers for 2 Daily newspapers and 5 magazines (weekly-monthly) with long-standing reputation as thought leaders in the industry. • GNM released 9 movies, some of them were the most commercially successful in Egypt’s cinema history. • GNM also released 12 musical albums during 2005-2010, including that of a newly discovered superstar . • Digital content comprises of web, wireless, audio and video content that is sold through mobile operators (Mobily, Zain, Etisalat, DU, Vodafone, Mobinil) and to direct subscribers of GNM’s services. • GNM is one of the top 5 cinema operators in Egypt, who pioneered the concept of ‘luxury’ cinemas and distributed its own and third party movies in 12 cinemas with 32 screens. • GNM has been managing two very successful and the only private radio stations in Egypt since 2003, in which it has a 25% minority stake. • GNM also produces radio programs and generates revenue through the sale of licensing rights to these programs in Egypt and for a number of radio stations in Lebanon, Abu Dhabi, Bahrain, Yemen and Morocco. • Retail outlets management such as virgin, movie theaters.

4. Films Radio &TV Publications Online Music What makes us different? Content Offering “The largest digital archive in the Arab world “ Music Publishing Online Radio TV Film Advertising Advertising

5. What makes us different? Our Integrated-platform Selling Content Offering Good News Group is focusing on cross-platform selling to give the advertisers and media buyers the opportunity to achieve the best return on their investment using our integrated and multi-platform approach. “The Best return of Investment (ROI)”

6. What makes us different? Our value chain as a multimedia company Content Offering The shift to a structure that is more oriented to content production Content Idea Multiple channels: Print, Internet, Mobile… Plan for each media Editing Production Cost Revenue Publishing Multiple channels: Newspapers, Websites, Mobile, TV… Distribution Syndication Archiving “leveraging both access and distribution capacity to generate incremental revenue from under-utilized assets”

7. What makes us different? Our Advertising Model Content Offering Good News News Finance Sports Religion Entertainment Infotainment Events • Print • Mobile • Internet • Radio • TV • Print • Mobile • Internet • Radio • TV • Print • Mobile • Internet • Radio • TV • Events • Cinemas • Print • Mobile • Internet • Radio • TV • Events • Print • Mobile • Internet • Radio • TV • Events • Cinemas • Print • Mobile • Internet • Radio • TV • Events • Cinemas • Print • Mobile • Internet • Radio • TV • Events • Cinemas • Construct content packaging, bundling and sales strategies toutilize variable pricing models that enablepartners to advertise and share profits, and enables consumers to access content through more compelling release schedules. “Specialist market verticals and multiplatform campaigns “

8. What makes us different? Our Brands reach 24m consumers everyday Content Offering

9. GNM Products &Services portfolio Egypt Content Offering • Our content industries are: • Publishing • Film Industries • Music Industries • Broadcasting (Radio & TV) • Online content (Internet &Mobile) • Advertising &Marketing • Our delivery mediums are: Print, Internet, Mobiles , Cinema Theater , FM channels, Broadcast (TV-Cable Terrestrial &Satellite, DVDs, VOD, IPTV).

10. Portfolio Strategy - Differentiation &Strength Content Offering • The most diversified digital content library in the region. • Group diversity and integration platforms. • Our respected brands associated with high-quality content production. • Human Resource: • In-house content developers, and online editors. • Art directors and graphic designers. • Certified technical developers. • Experts managers with media knowledge and technologies. • Local and regional marketers. GNM Integrated Platform • Distribution: • Direct connection with top media companies in the Arab region (BBC, AFP…). • Direct connection with top TV networks in the Arab region (ART, MBC…). • Direct connection with top Mobile network operators in the Arab region (Zain, Mobily…). • Direct connection with famous artists and singers (Adel Emam, Magda ElRomi…). • Business partnership with top technology, media and production houses (Google, Oracle,…). • Expertise and successful business cases: • GNM produces the most successful movies in Egypt’s box office. • GNM manages the most successful FM radio station in Egypt “Nogoom FM”. • GNM is one of top five Cinema operators in Egypt. • GNM publishes one of the leading daily financial newspapers “Al Alam Al Youm” in Egypt. • GNM’s market share estimated at a substantive 9.5% of the Pan-Arab digital content market.

11. Management Skills Content Offering Board of Directors

12. Management Skills Content Offering

13. Management Skills Content Offering

14. GNM Vision & Mission Content Offering To become the first brand in the Pan-Arab M&E industry through the Company’s diversification of its content offerings and distribution capabilities. • Create quality content, aggregate different types of content, distribute it across all mediums using ourIntegrated M&E platform and make it accessible all around the clock. Create • The synergy of the group companies gives us a great opportunity to develop packages of cross-platform sellingwith more flexible and innovative in our product offerings and be able to negotiate alternative and flexible fees with our advertisers. • We have future vision for strategy innovationwith the following challenges: The shift to digital, the shift to a structure that is more oriented to multimedia production , the moving into multiple business models, methods of creating customer value in order to meet newly emerging customer needs and create new markets and new customer groups for the sponsoring company. • Understanding what new technology brings to the party and having a real vision of content viewers and what the advertisers and media buyers are looking for today and coming years... Distribute Access Aggregate

15. Company Philosophy Content Offering • GNM is looking to diversify its content and distribution offering to reduce the volatility inherent in the content business. The historic success of GNM’s content gives comfort that GNM will continue to produce successful movies and TV series that the public likes and wants. Publishing remains a stable ‘cash cow’ as well as the radio business in Egypt – that have historically and will continue to ease the impact of earnings volatility from other higher growth lines. • GNM’s content has proven quality, is in demand and is distributed across a broad distribution platform. GNM’s focus on expanding its existing distribution platform and diversifying into the FTA TV space should help strengthen its competitive edge in the market. • GNM has a proven track record of entering new business lines successfully. The entry into TV distribution is a natural extension of their distribution platform which will be phased to manage the risk effectively. The first channel will leverage GNM’s financial news expertise and will be a partnership with Bloomberg. On the TV programming side, GNM already has the creative talent, experience and relationships to produce TV series. GNM will utilize their existing relationships with the FTA channels to sell their TV series. The investors are expected to pressure test management capabilities and assist in developing proper budgeting and business plans for GNM’s ambitious expansion drive.

16. Financial performance Business Model

17. Business Model Operations /Customer /Market Content Offering

18. Business Model Operations /Customer /Market Content Offering

19. Business Model Operations /Customer /Market Content Offering

20. Business Model Strategy and Objectives Content Offering • In 2011 Good News Group reviewed the Group’s strategic pillars with the purpose of looking at how GNM could best continue to serve their audiences using the advances in technology and the rapidly changing media and entertainment landscapes. The outcome of this exercise was based on five key themes that constitute the strategic pillars of GNM for now and years to come: • Market impact: we must well perceive the limits and boundaries of GNM in the media and entertainment markets and must realize the spaces in the market that we cannot and will not attempt to intrude. • Focus: we have a clear mission that we all believe in and we must have a specific focus on honestly delivering that mission to the nation. • Quality: in the content and the delivery to our audiences. • Efficiency: Creating and delivering more entertainment and media content using the adequate relevant resources. • Diversification: of our entertainment & media content to suit all cultures, genders and ages.

21. Financial performance Growth Strategy

22. Our growth strategy Content Offering our Company Shift to Digital with … M& E Use partnership strategies that strengthen our proposition ,drive efficiency and optimize customer attention. (Google, “ ILE DU FRANCE “) Digital is acknowledged as the central driver of future operating models, consumer relationships and revenue growth. Multiple business models Our own media storefronts to facilitate online distribution and syndication.

23. Our growth strategy Content Offering • New expansion to drive continued revenue and income growth with 20% CAGR in the next 5 years. • Extend the reach of our content delivery to the new mediums. Games Films Television Radio Media E&M Sector Music News & Current Affairs Articles Private Albums Programs & Series &Video Clips Programs & Series … Online games Cinema &Art Movies Content  CAGR 12-16 CAGR 12-16 CAGR 12-16 CAGR 12-16 CAGR12-16 CAGR 12-16 13% 16% 10% 5% 4% 15% Cinema Halls Home Videos (Video Cassettes, VCDs, DVDs,) Cable Terrestrial Private &Public Broadcaster FM Channels Mobile Phones Internet Newspapers Magazines Cassettes CDs Delivery  Straight line denotes Traditional Delivery Mechanisms --- - - - - Dotted line denotes Converged Delivery Mechanisms

24. Financial performance Investment Perspectives

25. Investment Perspectives MARKET OPPORTUNITY and GNM POSITIONING Content Offering

26. Investment Perspectives MARKET OPPORTUNITY and GNM POSITIONING Content Offering

27. Financial performance Contacts

28. Works through an extensive array of strategic customers & partners Contacts

29. Thank You