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Infographics

Infographics. TECM 4180 Dr. Lam. Why Infographic ?. Nothing special or magical about infographics themselves; they are simply visual representations of data They are visually appealing and can attract mass audiences It’s fun…I hope. What Infographics do?.

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Infographics

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  1. Infographics TECM 4180 Dr. Lam

  2. Why Infographic? • Nothing special or magical about infographics themselves; they are simply visual representations of data • They are visually appealing and can attract mass audiences • It’s fun…I hope

  3. What Infographics do? • Turn data into information, maybe even knowledge • Make people think about data in a new and interesting way • Educate, persuade, or inform audiences

  4. Process? • Start with a topic where there is data available • Educate yourself • Find the narrative (story) • Identify problems in the narrative (confounding variables) • Create a hierarchy • Build a wireframe • Choose a format • Determine a visual approach • Refinement and testing • Releasing it to the world

  5. Pick a topic • Pick one that means something to you • Pick one that you’ve already researched • Pick one that has potential for mass appeal

  6. Find Data • There is a TON of free, publicly available data (pretty much any government organization provides loads of data) • Find reputable sources and see what they’re citing

  7. Educate yourself • Learn as much as you can about the topic • Consider all viewpoints, even those you don’t agree with

  8. Find the Narrative • What is the most compelling piece of data you can find? • Look for comparisons • Look in places you might not necessarily expect • Find data that supports your main data point • Craft your visualization around this main point or thesis

  9. Consider confounding variables • It’s very rare to find two variables that are causal • There are often confounding variables • E.g., SAT scores and height • E.g., Red cars and accidents

  10. Build a Wireframe • Wireframes are like blueprints • Hand-drawn or computer-generated “mock-up” of the visualization • Think of it like an outline

  11. Choose a Format • Think about the story you are telling and the relationships you are trying to convey • Select one or more graphical elements to reflect these relationships • E.g., comparing variables over time (use a line chart)

  12. Choose a Visual Approach • Raw data (data is beautiful site) • Illustration is a metaphor

  13. Raw Data Approach

  14. Metaphorical Approach

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