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Video Production 101

Video Production 101. Creating a video for little cost to promote your organization. Let’s get to know each other!. Introduce yourself- where you’re from, organization and title. Then answer the question: “What is the CRAZIEST thing you’ve ever done?” (Keep it PG-13 PLEASE ).

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Video Production 101

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  1. Video Production 101 Creating a video for little cost to promote your organization

  2. Let’s get to know each other! • Introduce yourself- where you’re from, organization and title. • Then answer the question: “What is the CRAZIEST thing you’ve ever done?” (Keep it PG-13 PLEASE )

  3. Why create a video?(Mashable) • Video Attracts New, Relevant Search Traffic (Rev. from Louisiana) • Video Assets Can Easily be Published and Managed • Videos Encourage Sharing- Vs. Plain Text (FaceBook study by YouBrand) • Video Engage Site Visitors • Being able to “see” your organization builds trust • Builds intimacy and personalization • It is now easier to do than EVER…and it’s also cost effective!

  4. Objectives for this class You can’t learn it all in an hour and a half! Do more research, take online/class courses With that being said after today you should… Understand the concepts of basic videography and editing and it’s usefulness to your organization

  5. LETS GET IT STARTED!!!

  6. ITEMS YOU WILL NEED • A video camera or video/camera combination at least 6 Megapixels recommended, with built in sound recorder • Learn about camera specifications! • An SD card 8 GB minimum recommended • A tripod • A computer with basic editing software-most PC’s with Windows, after Windows 7, have Windows Live Movie Maker • windows.microsoft.com

  7. Storyboard/Plan • What is the Mission of your organization? • How could you translate your “elevator speech” into an image? • Brainstorm with others. • Who will you have convey this image or tell your organizations story? • Where will your production take place? The office? On location? • What will have the most impact? • Coordinate all of the above on a visual story board to set your thoughts into motion. • Write a script…sometimes however adlibbing works!

  8. Camera BasicsFrom “The Bare Bones Camera Course for Film and Video” by Tom Schroeppel (used $6.50 on amazon.com) • Practice, Practice, Practice! • Shoot experimental footage in all modes. • Learn if your camera has automatic focus, manual focus or both and how to use it. Automatic doesn’t mean it will always be in focus. (Canon PS S3IS for instance) • Cameras with zoom lenses offer the most possibility • READ THE MANUAL! PLEASE!

  9. Camera Basics • Camera Icon-takes still Images • Video Icon shoots your video

  10. Camera Basics • EXP- Exposure-How much light is let in or out…some cameras you can adjust. • ISO-International Standards Organization- a low ISO number produces a higher quality picture. High ISO number requires less light but generally has a lower quality image • Aperture-the hole in the center of the lens that light travels through • f/stop (f/2, f/11, f/16, etc.)-A measure of how big or how little the aperture is. • Dark room- use f/2 Bright room “stop down” to f/11 or f/16. Automatic settings can be used.

  11. Composition • Some cameras have an image stabilization feature. The last thing you want is a video which looks like it’s been shot in an earth quake. • Use a tripod- even if you have image stabilization a tripod is useful. • Practice making pans (left to right), tilts (up and down) and zooms to make fluid.

  12. Composition RULE OF THIRDS-Mentally divide the frame into thirds both horizontally and vertically.

  13. Proper Head Room • One of the most common errors is failing to leave enough space, from the front or to the side.

  14. Types of camera shots Basic

  15. Other things to remember • Balance colors-bright colors attract the viewers eye. • Instead of shooting straight on try shooting at an angle to give more depth • Do practice runs experimenting with the various types of shots and making sure you can hear your subject. • Use a logical sequence e.g. two people talking to each other. Shot both, then one, then cut to a shot of the other and then cut back out to both.

  16. Sound • Some cameras have built in sound recorders. Test it! Make sure you know the camera’s sound limits. Background noise is distracting. • Some cameras have input for a microphone. • Handheld, Lapel and Booms work the best. • http://www.videouniversity.com/articles/audio_for_video_part_2/

  17. Let’s look at a simple production TIME MENTORING PROGRAM http://www.youtube.com/watch?v=x9JqZKLuiLs

  18. Editing • Editing takes practice get to know your software first by reading the help guides and instructional manuals…practice makes perfect. • Learn the basics first (WLMM)

  19. Making a Video for Your Nonprofit • http://www.youtube.com/watch?v=DG04Jnf2WmU

  20. Important starting points from video Set the scene Capture honest moments Powerful images & topics create discussion Share positive stories/don’t exploit Try to be creative not confusing Create continuity-go step by step Start Strong! Simplify your message

  21. Q and A?? • www.cci-bcas.org

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