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Storage, Content and the Infrastructure of Digital Cinema 01/12/01

Storage, Content and the Infrastructure of Digital Cinema 01/12/01. Dave Cavena Principal, Digital Cinema IBM Global Services. dgcavena@us.ibm.com 626-812-0930. Delivering Digital Cinema.

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Storage, Content and the Infrastructure of Digital Cinema 01/12/01

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  1. Storage, Content and the Infrastructure of Digital Cinema 01/12/01 Dave Cavena Principal, Digital Cinema IBM Global Services dgcavena@us.ibm.com 626-812-0930

  2. Delivering Digital Cinema • The Motion Picture industry is seeking the capability to deploy and support global Digital Cinema distribution and exhibition • For theater-goers to appreciate the high-quality experience of Digital Cinema, for every person to see the experienced envisioned by the Storytellers, the Director and Cinematographer, there must excellent, market-driven, standards-driven technology • As Phil Lelyveld accurately points out, Digital Cinema requires not just technology, it also requires a global service and support infrastructure • The patrons are going to get the high quality Digital Cinema promises only if this infrastructure is built to deliver it, an infrastructure with • Secure managed operations of the far-flung storage and computing assets which will make up this infrastructure • Secure storage delivery to deliver the content reliably and in a sustained manner

  3. Digital Cinema Infrastructure • Distributing the Story to the Patron will require • A storage infrastructure that will store and manage very large amounts of high-value data, easily, securely, globally, cost-effectively and in a sustainable manner • A global infrastructure independent of particular technology providers, one in which Content Owners, Distributors and Exhibitors benefit from competitive market forces • This infrastructure will be necessary throughout the lifecycle of the Content, from Digital Transfer or Capture, to Post, to Distribution, to Exhibition, to VOD/NVOD, Broadcast, etc.

  4. Assumptions • 1st-generation production projectors = 2K x 1K resolution @ 16 colors • 2nd-generation projectors = 4K x 2K resolution @ 16 colors • Digital Source Master = 4K x 2K resolution @ 16 colors • Sometime prior to year 10, Archive & DSM resolution = 4K x 3K @ 16 colors • Roll-out and digital mastering numbers from ScreenDigest, Electronic Cinema: The big screen goes digital, Aug, 2000. • Movie average length is 164,000 frames (~115min@ 24fps) • Distributor stores uncompressed and compressed versions of concurrent releases • Content owner stores uncompressed versions of all releases • Exhibitor does not store non-exhibition copy • Numbers do not include storage for • On-site Exhibition • Postproduction • Re-purposing market • Stock film(?) footage(?)

  5. Storage volumes

  6. Storage trends and costs

  7. Content Storage and Management:Options and Issues • Storing and managing the storage and storage subsystems at Distribution and Exhibition locations will require new and more expensive skills • The supporting company infrastructure of cinema Distribution and cinema Exhibition is not, nor should it have to become, skilled in the management and implementation of storage technology, systems and tools • Managed Storage Services really provide to everyone in the cinema food chain an ability to manage and deliver content flows to different markets -- providing what they need when they need it -- without having to invest in the required storage infrastructure

  8. Storage Management and Delivery • What is Managed Storage? • What is the value for Digital Cinema?

  9. What is Managed Storage? • A cost-effective method of delivering storage, and the management of storage systems, both on-site and off-site • Storage systems need not require physical space at Studio or Production Company -- managed storage can be off-site • Conversely, managed storage systems can be on-site, as well • Staff to run and manage storage need not be an internal cost • Capacity Planning, Failure Trend Analysis, Technology Refresh, Asset Management managed under Managed Storage Services agreement • A secure and established infrastructure including large storage centers and high capacity communications links

  10. Value of Managed Storage Services • Provides all of the value of networked storage plus.... • Capacity on Demand • Pay as you go pricing • Lower cost of ownership • Better return on investment • Operational support, data management and disaster recovery provided • Consistent data backup and recovery across all servers • Access to technology, skills, technology insights and research not normally a part of the Distribution and Exhibition community • Facilities relief when storage hosted at another site • Disaster recovery • Technology Refresh

  11. Managed Storage Services and Digital Cinema • What can Managed Storage provide to Digital Cinema? • Storage usage can be costed to projects easily and accurately • Surge requirements for particular projects do not require: • Extraordinary measures to beg/borrow/buy needed disk space • Extraordinary work hours to access that disk space • Capacity planning and Failure trend analysis to ensure reliability of content storage systems and data integrity across the Capture, Post, Distribution, Exhibition and Repurposing environments • Management of the storage infrastructure of Digital Cinema, with timely delivery of stored data to desired locations around the world • Technology refresh for storage systems as storage density and performance levels change • Cost effective management of the petabytes of data Digital Cinema will produce • Provides the ability for the Cinema companies to do what they do best: Create, Distribute and Exhibit the Story to the Patron, leaving the management of the required underlying technology infrastructure to a Technology Services company who does that best

  12. One Implementation Option

  13. Exhibition Location • Regardless of content delivery method, once the content is stored in a Production, Post or Distribution hierarchy or in a theater, the storage and server systems will have to be managed • Securely • With high expertise; appropriate to the value of the content • In a manner providing cost-effective technology refresh • With local, global, break/fix maintenance with a very high service level, including spares • This is neither a skill set of the theater employee population nor of the Exhibitor or Distributor resource infrastructure, nor should it be

  14. Exhibition Storage • 50 - 100+ GB of data per feature • 7x24 uptime requirement • Local, global service requirement • Multi-vendor environment

  15. Managed Storage Services Summary • Secure, managed storage of production Content • Cost-effective Storage • Facility • Management • Planning • Technology Futures / Refresh

  16. Managed Storage ServicesProvider Requirements This infrastructure will be provided and managed best by a Technology Services company with: • A standard Managed Storage Services offering as a part of its core business • A model of vendor independence for Managed Storage Systems • not requiring any one system or vendor of storage systems in order to provide Managed Storage Services • with experience in providing and managing globally, multi-vendor technology • Long-term global presence and experience

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