1 / 16

120 Montague Street, Brooklyn, New York.

History. Häagen-Dazs established by Jewish-Polish immigrants Reuben and Rose Mattus in the Bronx, New York, in 1961 Flavors: vanilla, chocolate, and coffee Then offered franchises throughout the United States and 54 other countries around the world.

chyna
Download Presentation

120 Montague Street, Brooklyn, New York.

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. History Häagen-Dazsestablished by Jewish-Polishimmigrants Reuben and Rose Mattus in the Bronx,New York,in 1961 Flavors: vanilla, chocolate, and coffee Thenoffered franchises throughout the United States and 54 other countries around the world. 120 Montague Street, Brooklyn, New York.

  2. Market Segmentation– U.S.

  3. Market Segmentation– China

  4. Market Share — U.S.

  5. Market Share -- China

  6. Market Potential

  7. Product—U.S. How Does Haagen-Dazs Succeed in China? Why does Haagen-Dazs, an ordinary brand in the United States, succeed in China? In America Supermarkets Auto selling machines Various US airlines

  8. Product—U.S.

  9. Product—China http://www.youtube.com/watch?v=lOOQaaP6318 http://v.youku.com/v_show/id_XMTQzNzc1MjI4.html • http://www.tudou.com/programs/view/h-awVgeo4kU/

  10. Promotion– U.S. http://www.youtube.com/watch?v=GEpenoD9-Ts http://www.youtube.com/watch?v=0_TLWi5Cm_A

  11. Promotion– China http://www.youtube.com/watch?v=oxB-juz3xUQ

  12. Price– Compare

  13. Place– China Only in the downtown area of big cities in China

  14. Attaches importance to the decoration of its stores.

  15. Thank you

More Related