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Auto Zeppelin

Auto Zeppelin . Diana Li. Entrepreneurship Innovation Event Plan 2014 San Leandro DECA San Leandro High School 2200 Bancroft Ave. San Leandro, Ca. 94578 Diana.M.Li@hotmail.com. The new way of discovering the use of balloons . Overview.

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Auto Zeppelin

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  1. Auto Zeppelin Diana Li Entrepreneurship Innovation Event Plan 2014 San Leandro DECA San Leandro High School 2200 Bancroft Ave. San Leandro, Ca. 94578 Diana.M.Li@hotmail.com The new way of discovering the use of balloons

  2. Overview •   Gets rid of inconvenient traits a regular balloon contains • self-inflating- makes it portable, “ready to-go”, and less of a hazard • balloons gets in the way of the view for driving • economically efficient compared to regular balloons • New product in the market consisting of rubber/latex balloon, ribbons, weights and a small condensed helium device V.S

  3. Opportunity • Regular balloons not durable, not portable and not economically efficient (when inflated) • Auto Zeppelin solves all those failing traits • Another option can be a do it yourself however it’s a waste of resource and money • helium can escape • cause frustration • not enough or too much helium filled in • not time efficient

  4. Target Market • Event Planners • Flourists • Greeting Card Sellers

  5. Trend • 36k births a year • 6,200 weddings a year • Even more holidays • Ex: Easter, valentine’s day, mother’s day etc. • Liking of customization • Ex: Motorola phone, Moto X: • customize from color of phone to home screen

  6. Differentiation • convenient to consumer • “ready to go balloons” • portable ( makes the process of delivering and inflation easier) • self-inflatable • storable • time effecient • Good use when balloons not permitted or when travelling • graduation, balloons cause disturbance to others • driving, balloons cause a hazard on the road

  7. Potential Reach • slowly increase • trend of customization and “do-it-yourself” procedures • stimulates creative thinking in a creative market • Franchising • “household” name

  8. Growth Potential • starts locals and delivers to local event planner • word of mouth and advertising online and magazines reach to franchise • deliver items to retail franchises and arts and crafts franchises in wholesale • directly talk to franchise of arts and crafts and discount department stores • Ex: Michaels, JoAnn, Kmart, Target, etc. • online store • additional branch for customization

  9. Earning Potential • average pack of general balloons =$3-$8 • aver party pack of general balloons= $53 or more • Includes ribbons, weights and helium • Auto Zeppelin C.O.Gs $6.10 with labor • contains 5 balloons • Priced at $13.50 • Subtracting C.O.Gs = $7.40 as revenue • Annual estimated revenue = $46,380 • BEP daily at least 8048 units

  10. Conclusion • balloons creates own market since an essential part of accessorizing events • balloons should be made easy and convenient • Annual projected revenue $46,380 • Shows success in future by amount of revenue made • $10,00 startup investment with 10%-20% limited ownership towards product • startup goes towards raw materials, advertising and fixed costs

  11. Thank you

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