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Background

Background. Online ticketing company based in San Francisco Provides online resources for event management, promotion, r egistration and ticket sales Founded in 2006 by Kevin Hartz (CEO) & Julia Hartz (President). Company Objective.

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Background

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  1. Background Online ticketing company based in San Francisco Provides online resources for event management, promotion, registration and ticket sales Founded in 2006 by Kevin Hartz (CEO) & Julia Hartz (President)

  2. Company Objective Empower event organizers to become more efficient and effective in bringing people together Democratize the online ticketing industry Disrupt the event ticketing industry with technology

  3. The Business Model Providing platform for event organizers Revenue Model Free for free to attend event 2.5% plus $ 0.99 per ticket Event Organizer Event Attendees

  4. Products • The Core product • Eventbrite App • At The Door card reader

  5. Value Propositions For Organizers For Attendees Ease of registeringPaperless entry with ‘Easyentry’Secured payment

  6. Eventbrite and Social media Video http://www.washingtonpost.com/business/eventbrites-hartz-on-at-the-door-ipo-outlook/2012/03/21/gIQAZLbRSS_video.html

  7. Eventbrite and Social media contd. Social Commerce (quantifying activities observed in social network) Sharing equals transactions: Dollars per share Facebook- $2.52 Twitter- $0.43 LinkedIn- $0.90 ‘Emailfriend’- $2.34

  8. Result of social media integration

  9. Competitive Analysis New competitors entering the market Competitive edge • Usability/ Ease of Use • Use of social media • Control over data • In-house app store

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