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Integrated Communications Plan 2013

2013 Social Media. Integrated Communications Plan 2013. Total Likes 2,471 up 41% Viral Reach 898,984 up 91% Weekly Total Reach 4,159 up 73% Largest Demographic Female,18-34 yrs = 54.3% Pittsburgh = 1,261 Second Largest Male, 18-34 yrs = 11.3% NYC, LA, Boston, DC & Chicago. June 2012.

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Integrated Communications Plan 2013

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  1. 2013 Social Media Integrated Communications Plan 2013

  2. Total Likes 2,471 up 41% Viral Reach 898,984 up 91% Weekly Total Reach 4,159 up 73% Largest Demographic Female,18-34 yrs = 54.3% Pittsburgh = 1,261 Second Largest Male, 18-34 yrs = 11.3% NYC, LA, Boston, DC & Chicago June 2012 Facebook Insights

  3. Here's to a beautiful weekend in Pittsburgh. Enjoy! Reach 1,344 Engaged Users 155 Virality 7.74% Most Popular Post June 2012

  4. Using the word ‘Friday’ • Congratulating students on awards and giving ‘shout outs’ • Quotes from other students and alums • Sharing photos from events • Posting Trivia Tuesday questions gets interaction. • Using Facebook ads June 2012 Likable Posts

  5. Asking general questions almost always fails • Everyone loves a free t-shirt, right? • “’Like’ if you like…” doesn’t always work. • Asking others to share photos June 2012 Dislike

  6. Facebook Ads June 2012

  7. Total Follows 997 up 63% Lists 51 Who? Local Businesses Prospective Students Alumni June 2012 Twitter

  8. Prospective students are creating college/university lists June 2012 Prospective Student Trend

  9. 2012-2013 Other Initiatives Integrated Communications Plan 2012-2013

  10. Interactive Brochure June 2012

  11. What’s New? June 2012

  12. Boards/Pins Students and Alum Faculty and Staff Holiday Fun Student Life Athletics Campus Campus Events Graduation Nursing Fraud and Forensics Values.Scholarship.Vision Pittsburgh June 2012 Pinterest.com/CarlowU

  13. Talk with Carlow Community Viewable from Facebook Promote with Postcard Series (V.S.V) June 2012 LiveStream.com/CarlowU

  14. http://youtu.be/K7ppxF4O130 June 2012 Call Me Maybe

  15. We are witnessing a dramatic growth in engagement. • When we cross-promote, we see spikes in participation. • Carlow is Viral. • We are continuing to grow our online initiatives. Planning fun innovative ways to communicate with prospective students. May 2010 Summary

  16. Questions and Discussion 2012-2013

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