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New Innovations in social media & digital marketing

New Innovations in social media & digital marketing. Lauren Cooney Director, WW Developer Evangelism Juniper Networks lcooney@juniper.net Twitter: @lcooney. It’s More Than Just Facebook & Twitter. WELCOME TO A 20 MINUTE CRAM SESSION. Agenda: - Curation - Social Media Management

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New Innovations in social media & digital marketing

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  1. New Innovations in social media & digital marketing Lauren Cooney Director, WW Developer Evangelism Juniper Networks lcooney@juniper.net Twitter: @lcooney It’s More Than Just Facebook & Twitter

  2. WELCOME TO A 20 MINUTE CRAM SESSION • Agenda: • - Curation • - Social Media Management • - Measurement & Analytics • - Semantic Web (3.0) • - Social Websites

  3. CRITERIA 3rd Party Perspective: • - I have not built any of these technologies • - I currently do not work for any of these companies • - Demo/Try/Use Test Technologies: • - Must Do Something Unique & Different • - Affordable or Free • - Scalable • - Early Stage but Promising

  4. CURATION: BUZZWORD OR NOT, IT WORKSPAPER.LI & FLIPBOARD • Master Aggregator • Amazing User Interface • Easy Curation • Not Corporate Yet… • Twitter & Facebook Aggregator • Decent User Interface • Easy & Free Curation • More Features Needed

  5. SOCIAL MEDIA MANAGEMENT: SOCIALFLOW • - Best Time & Content For a Tweet or Facebook Post • - Metrics & Reporting • - Acts on Real-time Intelligence • - Great Dashboard Analytics • - Tip: Can Try Now with Beta Offer

  6. MEASUREMENT & ANALYTICS: HOOTSUITE • - Provides inexpensive measurement & analytics • - Easy-to-Use & Scalable • - Multi-faceted (pluggable) • - Trusted by Community • - Team Collaboration • - Internationalization

  7. SEMANTIC WEB: IBM DELIVERS COGNOS CONSUMER INSIGHTS Corporate Reputation Customer Care Competitive Analysis Campaign Effectiveness Product Insight COMPREHENSIVE ANALYSIS SENTIMENT • Keyword Search • Dimensional Navigation • Drill Through to Content • Dimensional Analysis • Filtering • Voice AFFINITY ANALYTICS EVOLVING TOPICS • Relevant Topics • Associated Themes • Ranking and Volume • Relationship Tables • Relationship Matrix • Relationship Graph Business Drivers Product Capabilities Source Areas FACEBOOK BLOGS DISCUSSION FORUMS TWITTER NEWSGROUPS MULTILINGUAL

  8. SOCIAL WEBSITES: ADOBE/DAY & JIVE • Getting Social Has Never Been Easier • Do-It-Yourself Publishing • Drag & Drop Functionalities • Social Integration Capabilities • Community Profiles & Blogs

  9. Contact: Lauren Cooney Director, WW Developer Evangelism Juniper Networks lcooney@juniper.net Twitter: @lcooney

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