1 / 10

МЕДИЙНАЯ РЕКЛАМА : ПРАВИЛА ВОВЛЕЧЕНИЯ

МЕДИЙНАЯ РЕКЛАМА : ПРАВИЛА ВОВЛЕЧЕНИЯ. Александр Кубанеишвили Microsoft Advertising Конференция Brand Online 2009. Office Online. WL Hotmail. WL Messenger. Spaces. Bing. No.1 Portal. MSN. No.1 messenger service. 16 million users in Europe per month. No.1 email service.

cicero
Download Presentation

МЕДИЙНАЯ РЕКЛАМА : ПРАВИЛА ВОВЛЕЧЕНИЯ

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. МЕДИЙНАЯ РЕКЛАМА:ПРАВИЛА ВОВЛЕЧЕНИЯ Александр Кубанеишвили Microsoft Advertising Конференция Brand Online 2009

  2. Office Online WL Hotmail WL Messenger Spaces Bing No.1Portal MSN No.1 messenger service 16 million users in Europe per month No.1email service Over 13 million European pro’s per month 77 million users in Europe per month Over113 million users in Europe per month 123 million usersin Europe per month 125 million usersin Europe per month Media partners Microsoft Media Network Microsoft Mobile Media Microsoft Gaming Media FMSNBC (US), Wall Street Journal (US), Piczo, Viacom and Sony Viacom Xbox Live17 million active users who have spent 10 billion hours interactive worldwide Premium inventory from 300 of the Web’s top publishers 90+ partnerships with mobile carriers in 48 markets Over4.8 million Unique Users every month Massive (in game ads)Over 5.3 million gamers playing 50+ titles in Europe Source comScore Q4/08 – European Monthly Average

  3. в России • Крупнейший в России международный, информационно-развлекательный портал • Аудитория: 25+, городские жители с доходом выше среднего • Основные разделы: Новости, Жизнь и Стиль, Развлечения • Посещаемость: • 75000 000 показов страниц в месяц • 4000000 посетителей в месяц

  4. ПРАВИЛО №1 Сделайте так, чтобы вас заметили!

  5. ПРАВИЛО №2 Соблюдайте соотношение 90/10

  6. ПРАВИЛО №3 Постарайтесь вовлечь в диалог. Не обязательно с вами.

  7. ПРАВИЛО №4 Используйте Твиттер!

  8. ПРАВИЛО №5 Хотите вовлечение – измеряйте вовлечение

  9. ПРАВИЛО №6 –СЛЕДИТЕ ЗА НОВЫМИ ФОРМАТАМИ

  10. Спасибо за внимание  akuba@microsoft.com +79636835951

More Related