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Bride Fit

Bride Fit. Professional Personalized Virtual Bride Fitness Training. MIS Team Class Roles. Hannah Carimi –Business Development, All Hats. Sharon Schnarch - Designer. Majd Zughaier - Technical. Tamer Jaber - Network Opportunities. Ariel Cukier - Network Opportunities.

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Bride Fit

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  1. Bride Fit Professional Personalized Virtual Bride Fitness Training

  2. MIS Team Class Roles Hannah Carimi –Business Development, All Hats Sharon Schnarch- Designer MajdZughaier - Technical Tamer Jaber- Network Opportunities Ariel Cukier- Network Opportunities David Bensodon–Business Development, All Hats

  3. Bride Fit We take the guess work out of training. Scientifically-based, healthy results oriented, personalized virtual coaching, tailored in every way for the brides success and convenience

  4. Profitable Industry • ~2.5 million weddings • Industry revenue 60B • Popular months June and July and August • Costs • Average 25-30 K $2500-3500 dress • Moderate 65K $4000-8000 dress • Mid-Upper 100K  $4000-12,000 dress

  5. Niche Market Potential • Top Concern • 85% = top 3 • 95% = top 5 • 84% plan to get in better shape • 40% more health conscious • Want to loose 13lbs (28.6kg) • Most seek training BUT often not successful • Lack of results • Lack of proper education • Lack of discipline • Did not like trainer • Lack of accountability • Not seen as wedding expense

  6. Target Market Segment • North-America • 65-100k wedding • 6-8mo from wedding • Age 25-35

  7. Introducing… Bride Fit Professional Personalized Virtual Bride Fitness Training

  8. Bride Fit

  9. CompetitionFramework Online No Wedding Focus Wedding Focused In Person Training Sessions

  10. Where We Are Increased our web presence through Developed an exciting working website Initiated a Google Ad words campaign to drive searcher awareness Increased our Facebook following >300% in the last three months Begun an informational blog to increase brand recognition and site listing priority Also… We are three months underway in conducting the alpha tests on future Brides All have lost fat weight All have increased muscle tone Retained 100% of Beta testers We Lived We Learned and Now 1. We have refined the virtual training system through identification of key problem areas 2. We are working on recruiting round two of future brides as Beta testers

  11. GAP

  12. To Close The Gap • Build a client-interactive website $5,000 plus maintenance costs • Create a dynamic index of exercise prescription $3000 per month for part time team member • Massive marketing campaign • $15,000 per trunk show • $500 per month Ad Words Campaign • 20% of revenue kick back for referral • Hire, train and continue to educate best staff of exercise physiologists, 40% of revenue of additional clientele –minimal outtake for founding staff Looking to raise $100,000 initial investment

  13. Angel Investor,You Provide the Missing Link Between Who We Are… And Who We Can Become

  14. Thank You! Bride Fit

  15. Appendix

  16. New vs. Returning Visitor

  17. Length of Time In Session

  18. Location and Views Most views Thurs-Saturday Bounce rate 55% 69% of site visitors are new

  19. Geographic Demonstration of Interest

  20. Ad Words Campaign

  21. With Angel funding, We Can Create Scalability • Hire a team member to build a client-interactive website where the Bride can access her workouts, record their progress and dialogue with their personal coach • Hire a computer visionary to create an index of exercises clients can reference during their week via their interactive site • Fund an effective marketing campaign to increase awareness of Bride Fit’s awesomeness through a) booths at key US Bridal trunk shows and b) afford a team member the time to contact key partners such as wedding planners • Grow from a small company founded and run by one coach, to a scalable, revenue generating Bride Fit Enterprise Bride Fit

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