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5 // 10 // 15

5 // 10 // 15. 5 minutes // 10 tools // 15 tips. 2 DEFINITIONS. SUBJECTS. Usually nouns, these are major topic areas such as: Condition names (e.g. “heart disease”) Treatment names (e.g. “prednisone”) Hospitals (e.g. “johns hopkins ”) Organizations (e.g. “ nih ” or “ webmd ”). FACETS.

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5 // 10 // 15

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  1. 5 // 10 // 15 5 minutes // 10 tools // 15 tips

  2. 2 DEFINITIONS

  3. SUBJECTS Usually nouns, these are major topic areas such as: Condition names (e.g. “heart disease”) Treatment names (e.g. “prednisone”) Hospitals (e.g. “johns hopkins”) Organizations (e.g. “nih” or “webmd”)

  4. FACETS Specific areas of interest within subjects. For example: symptoms of a condition side effects of a treatment address of a hospital news about an organization

  5. AUTO-COMPLETE http://www.google.com/ What facets do people care about for a given condition?

  6. AUTO-COMPLETEhttp://www.google.com/ What facets do people care about for a given treatment?

  7. Ubersuggesthttp://ubersuggest.org/ 1 2 3 How do I get a quick list of popular condition names?

  8. Ubersuggesthttp://ubersuggest.org/ How do I get a quick list of popular condition names? Suggested conditions Full list in order

  9. Ubersuggesthttp://ubersuggest.org/ How do I get a quick list of popular treatment names? Suggested treatments Full list in order

  10. Related Searches http://www.google.com/ What words are highly related to a word I care about?

  11. Trellianhttp://www.keyworddiscovery.com/directory/ How do I research keywords for a subject category?

  12. Alexa Search Analytics http://www.alexa.com/ How do I view trending keywords for a website?

  13. Alexa Search Analytics http://www.alexa.com/ How do I view high impact keywords for a website?

  14. Google Trends http://www.google.com/trends/ How can I see the cyclical nature of a keyword?

  15. Google Trends http://www.google.com/trends/ How do I choose between synonyms?

  16. Google Trends http://www.google.com/trends/ How do I find regional differences in interest for a topic?

  17. Correlate http://www.google.com/trends/correlate/ What words highly correlate with a word I care about?

  18. Google Sktoolhttp://www.google.com/sktool/ 1 – Choose keyword 2 – Choose category 3 – Enable this feature How do I estimate monthly search volume for keywords? 4 – Choose “Broad” US Only

  19. SEMrushhttp://www.semrush.com/ What keywords drive traffic to my competitors?

  20. SEOBookhttp://tools.seobook.com/general/keyword-density/ How do I get a list of important words used on a page?

  21. SEOBookhttp://tools.seobook.com/general/keyword-density/ How do I get a list of important words used on a page?

  22. Thank You! Myron RosmarinMyron@Rosmarin.co http://on.fb.me/rosmarin-seo http://www.linkedin.com/in/myronrosmarin

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