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Networking for Inspections. Definition: people talking to one another, sharing ideas, information, and resources, that create links, resources and referrals!!! Networking is a verb (action) not a noun!. Networking for Inspections.
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Networking for Inspections • Definition: people talking to one another, sharing ideas, information, and resources, that create links, resources and referrals!!! • Networking is a verb (action) not a noun!
Networking for Inspections • "You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you."-Dale Carnegie
Building your Network • Pointof a well organized network database: • To have a strategically selected group on whom you can call when the need arises for • Information, referrals and support. • Benefit: a network can provide a clear direction for your business and help you to reach your short and long term business goals!
Building your Network • Your network is something you can put together! • Three categories: • Information: other inspectors, NPI, authors, inspection organizations, state regulators. • Support: family, friends, coworkers, church, classmates school, mentors, managers, NPI class/training mates. • Referral Network: happy clients, BNI, ASHI, CAPHI, agents, relocation, field service companies.
Building your NetworkWHERE?? HOW?? • Build your network in an outlook database. • Relax, we have instructions for both! • Build a distribution list to send your network • *free monthly e-newsletter • *4 email brochures-send • *Follow up and request for feedback emails
Networking for Inspections Join effective networking organizations: National ASHI, NACHI, NAHI, CAPHI SOFI-Society of Field Inspectors
Networking for Inspections • Local Networking Organizations • Local Board of Realtors • BNI (business networking Int.) . LeTip • Chamber of Commerce
Require weekly attendanceWeekly 60 second commercialWhat is a good referral for me?Require referrals within the group.Live by Giver’s Gain! • Local Networking groups like BNI, LeTip
Networking for Inspections • “What have you done for me lately?” • Give freely, with positive energy, not • Grudgingly and expecting return. • BNI requires you give members referrals. • Give referrals to your BNI group but also to others in your network: GIVER’S GAIN!
Building Relationships within your Network • WHO: Real Estate Professionals i.e. Residential agents, Commercial agents, Brokers and Real Estate Investors. • HOW: Open houses, office visits, fliers • follow up notes-emails-phone calls, • E-mail the free NPI/GPI newsletter, presentations for intro. or lunch & learns
Building Relationships within your Network • WHO: Banks for foreclosures, residential and commercial draws and BPO’s (broker price opinion-for Res. Refinance) • HOW: Call, send a letter, set up a meeting, prepare sales points and then be conversational.
Building Relationships within your Network • WHO: Past customers • HOW: Placing your image label in panel door, • using NPI/GPI shut off tags • send them the monthly newsletter • e-mail safety tips or recalls etc…
Building Relationships within yourNetwork • WHO: Field Service and Relocation • HOW: Send a resume from our web to each • company and place a follow up call if • you have not heard from them and in • 6 months to keep updated info.
Building Relationships within your Network • WHO: Friends and Family including sport teams, kid’s friends parents, church, clubs • HOW: Tell them exactly what you do and who would be a good referral for you and ask them to help spread the word and to hand out your business cards. • WHY: Show appreciation for every referral!!
Building Relationships within your Network • Be social: talk and make friends, attend events, gatherings, do presentations! • FACE TO FACE MARKETING is the most effective marketing you can do!! • SMILE! BE FRIENDLY! MAKE IT FUN! • GET OUT THERE!!