The Top Pioneering CEOs Shaping the Future of South African Business

1. outl k Perspec?ve of Success MAGAZINE Dean Pher

3. South Africa's entrepreneurial spirit is a beacon of hope, driving economic growth and social progress across our nation. www.ciooutlookmagazine.com

5. Growth Enablers T he current business environment in South Africa is challenging. Slow economic growth, high inflation rates, and infrastruc- ture problems make it difficult for businesses to operate and succeed. However, the long-term prospects for both local and international investors remain promising. In these demanding times, a new generation of visionary leaders is emerging, deter- mined to drive innovation, growth, and positive change. These are not just CEOs focused on their companies' success; they are change makers shaping the future of South Africa's entire economic industry. and partnerships, they are paving the way for a more equitable and prosperous future for all South Africans. The stories of these influential leaders serve as a guiding light for the next generation of business professionals. At CIO Outlook, we are proud to share their insights and experiences in this edition titled ‘The Top Pioneering CEOs Shaping the Future of South African Business.’ Their journeys will inspire a new wave of entrepreneurs and executives to carry the torch of progress forward. The CEOs featured in this special edition are not satisfied with the status quo. They are bold innovators who are unafraid to challenge industry norms and fully embrace disruptive technologies. From utilizing artificial intelligence to streamlining operations, these innovators are redefining what it means to be a successful 21st-century business. Yet, their ambitions go beyond innovation alone. These CEOs are deeply committed to creating a more inclusive and sustainable business environment. They understand that true progress cannot be achieved without addressing societal challenges and empower- ing diverse communities. Through strategic initiatives Anish Miller

6. outl k Perspec?ve of Success MAGAZINE Pooja M Bansal FOLLOW US ON Deputy Editor Anish Miller www.facebook.com/ciooutlookmagazine www.twi?er.com/ciooutlook_mag Managing Editor Katherine Debora WE ARE ALSO AVAILABLE ON Visualizer Dave Bates Art & Design Director Davis Mar?n Associate Designer Jameson Carl Email info@ciooutlookmagazine.com For Subscrip?on www.ciooutlookmagazine.com Senior Sales Manager Wilson T., Hunter D. Customer Success Manager John Pearson Sales Execu?vesTim, Smith Technical Head Peter Hayden Technical Consultant Victor Collins Research Analyst Eric Smith SEO Execu?veAlen Spencer sales@ciooutlookmagazine.com March, 2024

7. Company Name Featured Person Brief Andre Loots, CEO of funderjet, revolutionizes financing for entrepreneurs. With accessible funding solutions, funderjet empowers businesses to thrive, fostering economic growth and prosperity. Andre Loots CEO funderjet www.funderjet.co.za Christo guides strategic investments. With a focus on sustainable growth and value creation, Fortuna Investment Holdings drives economic prosperity and long-term success. Fortuna Investment Holdings www.fortunainvestmentholdings.com Christo Claassen CEO Dawn leads with ethical foresight. dentsu, a global brand strategy agency, fosters modern creativity and sustainability, shaping the future of branding and commerce under Dawn's guidance. Dentsu Dawn Rowlands CEO www.dentsu.com Dean Pather pioneers sustainable growth in explosives and mining. With resilience and innovation, he drives inclusive prosperity, shaping a future of excellence and societal impact. Dean Pather CEO Master Blasters www.masterblasters.co.za Evan cultivates community-driven initiatives. By fostering collaboration and innovation, The Collective X empowers changemakers to drive positive social impact and create a better world. The Collective X www.thecollectivex.org Evan Jones CEO Gourish champions sustainable solutions in water treatment. His leadership drives innovation, ensuring environmental responsibility and societal benefit in every endeavor. Gourish Chakravorty CEO Ion Exchange Safic (Pty) Ltd www.ionexchangesafic.co.za Isobel orchestrates digital transformation. Through cutting- edge technology and strategic vision, Digital Orchestrators empowers organizations to thrive in the digital age. Isobel Townsend CEO Digital Orchestrator www.digital-orchestrators.com Linda redefines wellness through beauty and grooming services. With a commitment to excellence, Sorbet Group uplifts individuals, promoting confidence and self-care. Sorbet Group www.sorbet.co.za Linda Sinclair CEO Patricia pioneers plastic recycling solutions. Through innovation and collaboration, Polyco advances circular economy practices, mitigating environmental impact and driving sustainable change. Polyco Patricia Pillay CEO www.polyco.co.za Tennille transforms talent acquisition. With a focus on personalized service, Cecile Personnel matches skilled individuals with opportunities, driving success for both candidates and employers. Tennille Maistry- Foster CEO Cecile Personnel www.cecilegroup.com

8. ON Cover story Dean Pather Forging Paths to Sustainable Growth and Leadership in Explosives and Mining 22. The Resilience of South African Businesses in a Challenging Environment 28. South African Business Pioneers Making a Positive Impact

9. NTENTS 18. 26. Dawn Rowlands Fostering a Culture of Integrity and Accountability CxO Espen Hoiby 32. CxO Sana Hammad

10. Dean Pather CEO Master Blasters (Pty) Ltd

11. The Top Pioneering CEOs Shaping the Future of South African Business Dean Pher Forging Paths to Sustainable Growth and Leadership in Explosives and Mining conventional boundaries., , , , Dean’s leadership ethos embodies resilience, drawn from personal experiences in challenging environments and a commitment to fostering value creation beyond

12. Later in life, Dean found unwavering support from his wife, enabling him to pursue his mission of creating value in the lives of others. His childhood experiences shaped his resilient character, fostering a mindset of perseverance and determination to make a difference. Dean learned the importance of prioritizing the needs of others, a principle he carried into his leadership role at Master Blasters. Master Blasters’ Journey in the Mining Industry Towards Inclusive Prosperity! T fluctuations. These adversities profoundly impact the profitability and expansion prospects of mining companies, underscoring the need for adaptive strategies and innovative solutions. The regulatory framework in South Africa further compounds these challenges, dictating operational norms and community engagement mandates shaping the indus- try’s trajectory. Amidst these complexities, the industry anticipates opportunities fueled by global mineral demands, particularly from emerging markets and transformative trends. he mining industry in South Africa grapples with a myriad of challenges, ranging from labor strikes to regulatory uncertainties and commodity price With a deep-rooted commitment to overcoming challenges and a focus on adding value to employees, host communi- ties, and clients, Dean utilizes his extensive knowledge and varied skill set to lead Master Blasters in the specialized and demanding explosives and mining sector. His leader- ship is driven by a desire to provide a platform for growth and create a positive impact beyond the company’s boundaries. Dean Pather,CEO, navigates these dynamic landscapes with a vision of sustainable growth and leadership in the explosives and mining sector. Dean’s leadership ethos embodies resilience, drawn from personal experiences in challenging environments and a commitment to fostering value creation beyond conventional boundaries. His approach emphasizes inclusivity, collaboration, and innovation, driving the company’s endeavors toward excellence and societal impact. Driving Transformation and Excellence in the Explo- sives and Mining Sector A combination of several factors distinguishes Master Blasters and contributes to its unique identity and success, which include: • The company’s vision is to achieve economic transfor- mation in the explosives and mining sector by chang- ing the status quo from being an exclusive industry to one that also includes and economically benefits historically disadvantaged South Africans. Its mission is to provide the means for people from previously disadvantaged backgrounds to be knowl- edgeable, skilled, and competent role players in the explosives and mining industry through employment and partnerships with Master Blasters, thereby financially benefiting them from this sector. The objective is to provide clients with an unrivaled professional explosives and mining service, effectively and efficiently without compromising on safety, through the exclusive recruitment and training of historically disadvantaged individuals, thereby actively transforming the economy of the mining sector to equally benefit all South Africans. Master Blasters has created a positive and inclusive culture that fosters creativity, innovation, and employee satisfaction, shaping how its employees interact, collaborate, and work together to provide clients with exceptional value that exceeds their service expecta- tions. The company’s strong brand identity, which uses unique visual elements, communicates its personality and values to its clients. Master Blasters is known for its consistent, safe, effective, and efficient service to its clients, as well as Master Blasters stands as a beacon of transformation and excellence in the mining industry, fueled by a vision to democratize opportunities and drive economic empower- ment. The company’s ethos of sustainability, responsible practices, and community-centric initiatives underscores its commitment to driving positive change. As Master Blasters charts its course towards growth and impact, Dean’s leadership steers the company towards a future defined by innovation, resilience, and inclusive prosperity. • • Let’s delve in to learn more: From Adversity to Leadership Dean Pather, CEO of Master Blasters (Pty) Ltd, was born in Chatsworth, a township in Durban, established during the Apartheid era to relocate South Africans of Indian descent. Growing up in this environment, characterized by limited socio-economic opportunities and everyday adversities, fueled Dean’s determination to strive for success. His early support system comprised hardworking parents who instilled in him the value of education in overcoming challenges, supplemented by practical knowledge gained from childhood friends. • • •

13. empowerment., , , , stakeholders, and local communities is essential to foster the creation of a sustainable and resilient mining sector. • its constant quest to provide exceptional customer service and positive customer experiences. The company is fully committed to embracing innovation and constant adaptation to the ever- changing market conditions. • Master Blasters stands as a beacon of trans formation and excellence in the mining industry, fueled by a vision to democratize opportunities and drive economic Leading Innovation in the Explosives Sector Master Blasters recognizes the importance of balancing growth with safety, environmental responsibility, and regulatory compliance. Additionally, fostering collaboration and open communication within the industry contributes to the overall sector development. The company’s contribu- tions to the growth and development of the explosives sector include: Research and Development (R&D): Regular investment in R&D to develop innovative explosives practices that prioritize safety, efficiency, and environmental friendliness. Safety and Training Programs: Continuously develop and implement comprehensive safety protocols to minimize risks associated with the transportation, handling, and storage of explosives. Offering training programs for individuals entering the explosives industry to ensure proper handling, storage, and use of explosive materials. Environmental Sustainability: Commitment to procuring only eco-friendly explosive formulations to reduce environmental impact and invest in technolo- gies that minimize air and water pollution from explosive operations. Collaboration with Regulatory Authorities: Working closely with regulatory bodies to ensure compliance with safety and environmental regulations and participating in industry-wide initiatives to establish and improve safety standards. Technological Integration: Embracing technology such as data analytics, automation, and remote sensing to improve the precision and efficiency of explosive applications. Exploring the integration of artificial intelligence for better prediction and control of blasting operations. Community Engagement and Education: Constantly engaging with local communities to address concerns and build trust regarding explosive operations. Investing in educational programs to inform communi- ties about the safe use of explosives and the industry’s contributions to economic development. Investment in Infrastructure Development: Contrib- uting to infrastructure projects requiring explosives, such as large-scale construction, and collaborating with government agencies and private enterprises involved • in infrastructure development. Investing in mining operations and providing the required plant and skills to assist mine owners in maximizing their economic benefit. Continuous Improvement: Regularly assess and improve operational processes to enhance efficiency and reduce costs. Staying abreast of technological advancements in the explosives sector to incorporate relevant innovations in operations. • • • Driving Economic Transformation in Mining Dean emphasizes the company’s vision for economic transformation in the explosives and mining sector. Their goal is to shift the industry from exclusivity to inclusivity, ensuring that historically disadvantaged South Africans also benefit economically. • • This vision necessitates a comprehensive approach, taking into account environmental, social, and economic factors. Collaboration among government entities, industry • Strategies for Sustainable Growth Incorporating both current strategies and long-term vision, Master Blasters has strategically positioned itself for sustained growth and competitiveness within the industry. Key strategies include: • Clear Vision and Mission: Master Blasters has articulated a definitive vision and mission, aligning •

15. • • long-term objectives with core values. Strategic Planning: Regular strategic planning sessions evaluate market trends, identify opportunities, and establish clear, actionable objectives. Customer-Centric Approach: Prioritizing customer satisfaction, Master Blasters fosters strong client relationships through feedback-driven service enhance- ments. Talent Development and Engagement: Investments in employee development programs cultivate skills and capabilities. Operational Efficiency: Streamlined processes enhance operational efficiency, reducing costs and boosting productivity. Financial Management: Sound financial practices ensure stability and sustainability. Risk Management: Robust risk management strate- gies identify, assess, and mitigate potential risks, adapting to evolving circumstances. Community and Social Responsibility: Engaging in CSR initiatives demonstrates a commitment to ethical business practices and social causes. Continuous Monitoring and Improvement: Key performance indicators measure success, informing ongoing strategy adjustments. drones cover large areas quickly, providing detailed, accurate data without risking personnel safety. Blast Optimization: Advanced blasting techniques, including electronic detonation systems and blast modeling software, ensure efficient and controlled explosions, minimize environmental impact, and maximize resource recovery. Environmental Monitoring and Compliance: Technology is utilized to monitor and manage the environmental impact of mining activities, encompass- ing air and water quality monitoring and systems for regulatory compliance. • • • • • Prioritizing Excellence • At Master Blasters, a prioritization of principles and strategies ensures the well-being of team members and the successful execution of complex technical tasks. By emphasizing these principles and strategies, a work environment has been cultivated that not only meets and exceeds industry standards but also fosters innovation, collaboration, and employee well-being. Key principles and strategies include: • • • Safety First: Enhancing Mining Operations with Technology • Establishment of a strong safety culture where every team member prioritizes safety in all activities. Provision of comprehensive safety training and ongoing education to ensure employees are well- prepared. Regularly review and enhance safety protocols based on lessons learned and emerging best practices. • At Master Blasters, the company is committed to embracing the latest available technologies to enhance safety, effi- ciency, and environmental sustainability. Cutting-edge technology integrated into everyday operations includes: • Automation and Robotics: Utilizing automated machinery and robotics enhances safety by reducing human presence in hazardous environments improving efficiency and precision in tasks such as drilling, blasting, and material handling. Technical Competence: • Investment in continuous training and development programs to enhance technical skills. Assurance that team members hold the necessary certifications and qualifications for their roles. • Remote Monitoring and Control: Advanced sensor technologies and telemetry enable remote monitoring of equipment performance, environmental conditions tracking, and real-time operations management, facilitating proactive maintenance, process optimiza- tion, and safety assurance. Data Analytics and Machine Learning: Collection and analysis of vast operational data provide valuable insights for decision-making. Machine learning algorithms are employed to predict equipment failures, optimize resource allocation, and enhance overall efficiency. Drones: Extensively used for surveying, mapping, stockpile monitoring, and infrastructure inspection, • Regulatory Compliance: • Staying informed of industry regulations and standards to ensure compliance. Proactive compliance efforts to meet or exceed industry standards. • • Quality Control: • Maintenance of high-quality standards in all processes and outputs, ensuring consistent adherence to technical specifications. •

16. Fostering Employee Engagement • Implementation of robust quality control measures to monitor ongoing operations and identify deviations from standards. In fostering a conducive work environment, Master Blasters, under Dean Pather’s leadership, employs various strategies to ensure employee motivation, engagement, and inspiration within the specialized industry. These strategies include: Team Collaboration: • Promotion of interdisciplinary collaboration among teams with different technical expertise to comprehen- sively address challenges. Establishment of effective communication channels to facilitate coordination among various technical teams. Leading by Example: Management actively partici- pates in collaborative efforts, encourages creative thinking, and consistently strives for excellence. Cultivating an Inclusive Environment: The company values diverse perspectives and fosters inclusivity where every team member feels valued and heard. Trust and Empowerment: Employees are empowered to take ownership of their work, make decisions within their expertise, and are trusted with responsibilities to foster creativity. Open Communication: Open channels are established for sharing ideas, feedback, and concerns, promoting transparency and collaboration. Providing Adequate Resources: Teams are equipped with the necessary resources, tools, and training for their specialized roles, including investment in technology and professional development. Recognition and Rewards: Achievements are acknowledged and celebrated to foster a positive and motivated work culture. 1. • 2. Mental Health and Well-being: • Recognition of the demanding nature of technical work and promotion of a healthy work-life balance to prevent employee burnout. Provision of resources and support for mental health, acknowledging the potential stress associated with the technical nature of the work. 3. • 4. 5. Continuous Improvement: • Establishment of feedback mechanisms to collect input from team members regarding safety, technical processes, and overall operations. Treatment of incidents and near-misses as opportunities for improvement, including thorough investigations and implementation of corrective actions. 6. •

17. mental sustainability., , , , Master Blasters’ commitment to embracing the latest available technologies to enhance safety, efciency, and environ

18. Collaboration Across Teams: Silos are broken down to encourage collaboration among different depart- ments, leading to cross-disciplinary innovation. Emphasizing Continuous Learning: A culture of continuous learning and improvement is promoted, supporting employees in staying updated on industry trends and pursuing professional development. Encouraging Creativity: Time and physical spaces are designated for brainstorming sessions and collaborative projects, fostering experimentation and risk-taking. Feedback and Iteration: Constructive criticism is encouraged through a feedback loop, viewed as opportunities for growth and excellence. Agility and Adaptability: The company embraces agility in decision-making and operations, ensuring adaptability to industry changes and maintaining a position at the forefront of innovation. Navigating Challenges and Seizing Opportunities in the Mining Sector 1. 2. The South African mining industry has encountered various challenges, including labor strikes, electricity load shed- ding, regulatory uncertainty, and fluctuations in commodity prices. These factors significantly impact the profitability and growth of mining companies. Additionally, the regulatory landscape in South Africa plays a crucial role in influencing mining operations, as changes in policies, environmental regulations, and community engagement requirements affect how companies operate and plan for the future. At Master Blasters, there is a belief that the global demand for minerals and resources, particularly from emerging markets, will shape growth prospects and offer further opportunities in the sector. Factors such as the transition to green energy and the demand for electric vehicles will drive the need for specific minerals. By intensifying the emphasis on sustainability, responsible mining practices, and prioritizing environmental and social considerations, Master Blasters aims to differentiate itself, opening doors for service diversification and the company’s expansion. 3. 4. 5. Community-Centric Initiatives Master Blasters embodies a philosophy of community integration, treating host communities as our own. Embrac- ing corporate social responsibility, the company initiates various programs, including: • • Offering bursaries for underprivileged scholars. Assisting in infrastructure development in rural host communities. Providing school uniforms for children from impover- ished households. Sponsoring children’s soccer clubs in underprivileged areas. Supporting feeding programs in schools within disadvantaged communities. • • •

19. Success is not how high you have climbed, but how you make a positive difference to the world. - Roy T. Bennett www.ciooutlookmagazine.com

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21. E tion and with external stakeholders. In a country like South Africa, with a complex socio-political history, ethical leadership is critical for driving positive change and fostering a culture of integrity and accountability. A CEO who leads by example and upholds the highest ethical standards can set a positive tone for the entire organization and contribute to the country’s ethical business environment. Expanding the Business Roots thical leadership is paramount for building trust and credibil- ity, both within the organiza- Dawn was named co-chair of the Adweek Africa Advisory Council in addition to serving on the Loeries board for the past five years. Dawn quickly established herself in the media and rose to prominence as one of South Africa’s youngest media entrepreneurs. She is a successful female leader who established and sold two firms before turning thirty-five years old. Dawn has been given the opportunity to develop the African Region, which has been an incredible journey from 40 to over 1500 dedi- cated individuals. Reshaping the South African Industry Dentsu started as a collection of entrepreneurs who envisioned a different type of agency where diversity was critical and accountabil- ity was key. The organization wanted people and the leadership to have a real sense of ownership in the business, the work produced, and the people it attracted. Dawn believes that dentsu has reshaped the SA industry, proving that smaller challenger businesses can become scaled and potentially lead an industry. Under her leadership, the African Network has grown from five owned markets to eleven, with a greater presence in South Africa, Nigeria, Ghana, Kenya, and Tanzania. Cur- rently, dentsu Africa maintains offices in Senegal, Cameroon, Ivory Coast, Zambia, Uganda, and Mozambique. She has expanded dentsu’s vision in a calculated manner. Dawn Rowlands, Africa CEO of dentsu, is driving changes with the same ethical motive. dentsu is a global brand strategy and creative agency that helps brands predict and plan for disruptive future opportunities. With a focus on the sustainable economy and modern creativity, dentsu brings people together to create new paths to growth. Dawn believes that the SA industry can benefit from wider continental collaboration, and dentsu has applied the same lens of ownership and accountability to all regional busi- nesses. Dentsu has invested in data, tech, and people ahead of the curve to ensure it is agile, insightful, and culturally relevant. Dawn believes in bringing highly specialized people together and driving radical collaboration internally to ensure that the company delivers As the network designed for what’s next, dentsu, under the leadership of Dawn, partners with brands to navigate the ever-changing landscape of consumer engagement and business growth; with a focus on modern creativity and a sustainable economy, dentsu is shaping the future of branding and commerce, one connec- tion at a time. Because of her leadership, she was recognized both locally and interna- tionally as the 2019 MOST Awards Media Legend. Dentsu took up the Financial Mail Africa Impact Award in 2018. In addition to winning a Gold Stevie Award for Maverick of the Year 2012, Dawn was named the AdReview Advertising Achiever of the Year 2012. She was awarded Access International Businesswoman of the Year in 2013. 19 www.ciooutlookmagazine.com

22. The Top Pioneering CEOs Shaping the Future of South African Business performance outcomes. This requires a large investment in its relationships with media tech partners like TikTok, Google, and Meta. Progress for people, Society, and its clients’. According to Dawn, the key qualities a CEO needs to effectively navigate the South African business landscape today are: Dentsu actively rewards teams for innovation, collaboration, and creativ- ity. The company calls this horizontal creativity. The company believes that creativity should touch every part of the business. It is true that creativity can come from anywhere, but it takes focus, dedication, determination, and a great deal of craft to get a project to completion. Driving Growth • • • • • Resilience Creating a culture of learning Collaboration Being able to lead with empathy Ability to realize and innovate or see ideas through to completion Dawn believes that the hesitation towards investment in SA is limiting the industry’s growth. Advertising is an investment to drive growth, which can help companies gain more. Driving Digital Transformation Loadshedding has directly affected media audiences and created an inflation of over 30% in some cases. dentsu has worked with brands and integrated teams to develop a product called NightVision to overcome the effects of load-shedding in media. The product has driven an additional upside in performance of over 50% for its clients. A business is built based on annual incremental gains that add up to success. Pivotal moments are ones where opportunities to drive transformative growth are seen. These opportunities are realized by planning and preparation. The company is hungry for growth and recognition as the most highly regarded agency network. Dreaming Louder and Inspiring Changes Ideas are great, but making solutions real is what counts in a business. Ideas need investment and planning to succeed. Dentsu’s culture and pro- cesses ensure the selection of ideas that can be realized, planned on, and crafted. These are unleashed collabor- atively by the power of dentsu’s team. Enhancing the Capabilities Dentsu SA will continue to develop and launch products that solve challenges for Consumers and its clients. Dawn is extremely excited about the launch of the Dentsu School of Influence, which will drive the capability and skill sets in the creator economy. Dentsu will continue to drive its scaled learnership programs to ensure that it can drive digital transformation for the clients. The company is totally committed to driving a sustainable future for the business and people and will continue its fight against Malaria in Africa. Dentsu will continue to challenge the industry and drive meaningful progress for people, clients, and society in SA. Dawn believes the business can double its size in the next 5 years to be the industry leader. The company will focus on its existing clients, and using a client-centric approach, it will deliver innovation and new products that will solve South Africa’s biggest chal- lenges. Dawn acknowledges that the change is inevitable. The future is Now, and thus, by talking about the future, the company ensures the needs of business today are fulfilled. Dawn finds it important to spend a great deal of time focusing on where the company is heading, why changes are needed, and whether these changes will allow meaningful progress. The company aims to adopt technology that will be beneficial for its people and society. So many of its clients are investing heavily in software and are not fully leveraging the power of it. Dentsu is a tech-agnostic business, which means its clients expect the company’s advice on a multitude of digital products. There is a great deal of capability required to ensure that this can be managed. Dentsu’s guiding principles are called the 8 ways and define clearly how it will be striving to bring meaningful changes. Dentsu actively focuses on teaming without limits across the region to drive diversity of skills and to ensure things get done. The company ensures that its dreams are turned into reality. Dentsu’s entire business is underpinned by driving meaningful progress. Navigating the Business Landscape with Able Leadership 20 www.ciooutlookmagazine.com

24. The Resilience of South African BUSINESSES in a Challenging Environment S outh African small and medium- sized enterprises (SMEs) have long been the backbone of the country's economy, driving growth, innovation, and employment opportunities. However, the COVID- 19 pandemic has presented unprecedented challenges, putting immense pressure on these businesses to survive and thrive in a rapidly changing landscape. As the crisis continues to unfold, the resilience and adaptability of South African businesses are being put to the test like never before. 22 www.ciooutlookmagazine.com

25. Adap?ng and Advancing The COVID-19 Impact suppliers, service providers, and ancillary businesses have also been impacted. businesses to not only survive but even thrive during the pandemic. The ongoing pandemic has significantly impacted SMEs in South Africa, exacerbating existing economic challenges and creating new hurdles for businesses to overcome. With limited access to funding, shrinking client bases, and reduced capacity to manage commercial pressures, many SMEs are facing the threat of closure. Lockdown measures have led to a sharp decline in revenues, forcing businesses to make tough decisions to stay afloat. Analysts predict that a substantial percentage of SMEs may not survive the crisis, highlighting the urgent need for support and intervention. Building a Sustainable Future: Recommendations for Resilience Navigating the Crisis: Challenges and Opportunities To ensure the survival and recovery of South African SMEs, a multi-faceted approach is needed. SMEs must innovate, pivot their business models, and seek out support from financial institutions and government relief programs. Access to skills development, business advisory services, and structural changes are essential for SMEs to navigate the current challenges successfully. By fostering collaboration between the public and private sectors, South Africa can create a supportive ecosystem that empowers SMEs to not only survive but thrive in the post-COVID era. Despite the grim outlook, there are glimmers of hope and opportunities for South African SMEs to adapt and thrive in the face of adversity. Corporates and the public sector play a crucial role in enabling SME growth by providing support, resources, and guidance. By focusing on supplier development, fostering innovation, and offering financial assistance, larger companies can help SMEs weather the storm and emerge stronger on the other side. The impact of COVID-19 has been particularly severe on certain sectors, such as tourism, hospitality, and retail, where the disruption to normal operations has been most pronounced. Many businesses in these industries have been forced to lay off employees, reduce operating hours, or even shut down temporarily. The ripple effects of these closures have been felt throughout the broader economy, as Some SMEs have demonstrated remarkable agility, pivoting their business models to capitalize on new market opportunities. For example, manufacturers have shifted production to personal protective equipment (PPE) and sanitizers, while e-commerce and digital service providers have seen a surge in demand. These innovative adaptations have allowed certain The South African government has introduced various relief measures, such as tax deferrals, loan guarantees, and wage subsidies, to provide a lifeline for struggling businesses. However, the accessibility and effectiveness of these programs have been uneven, with many SMEs still 23 www.ciooutlookmagazine.com

26. facing significant barriers to accessing the necessary support. Streamlining and improving the delivery of these initiatives could go a long way in bolstering the resilience of the SME sector. The skills gap in South Africa is a longstanding issue that has been exacerbated by the pandemic. Businesses are struggling to find qualified workers, particularly in specialized technical and managerial roles. Investing in skills development, vocational training, and partnerships with educational institutions could help bridge this gap and provide SMEs with the talent they need to thrive. One promising avenue for SME growth is the expansion into regional and global markets. By leveraging digital technologies and exploring export opportunities, South African businesses can diversify their revenue streams and tap into new sources of growth. However, this will require addressing infrastructure challenges, streamlining trade regulations, and providing targeted support for SMEs to navigate the complexities of international markets. Overcoming Barriers to Growth: Addressing Key Challenges Several obstacles stand in the way of SME resilience, including labor shortages, logistical challenges, and regulatory complexities. Skilled labor shortages, visa restrictions for foreign workers, and unreliable energy supply pose significant hurdles for businesses. Additionally, regulatory frameworks such as Broad-Based Black Economic Empowerment (B-BBEE) policies and localization requirements add layers of complexity for companies operating in South Africa. By addressing these barriers and implementing targeted solutions, South African SMEs can enhance their competitiveness and sustainability in a challenging environment. The Path to Recovery and Growth As South African businesses navigate the uncertainties of the post-COVID landscape, a collective effort is required to support SMEs on their journey to recovery and growth. By fostering a culture of innovation, collaboration, and resilience, South Africa can harness the potential of its SME sector to drive economic prosperity and create opportunities for sustainable development. The challenges may be daunting, but the resilience and determination of South African businesses offer a beacon of hope for a brighter future ahead. In conclusion, the resilience of South African SMEs in the face of unprecedented challenges is a testament to the entrepreneurial spirit and tenacity of the country's business community. By adapting, innovating, and collaborating, South African businesses can overcome obstacles, seize opportunities, and emerge stronger in a challenging environment. The road ahead may be tough, but with the right support and a shared commitment to success, South African SMEs can pave the way for a brighter and more prosperous future. 24 www.ciooutlookmagazine.com

27. Two roads diverged in a wood, and I took the one less traveled by, And that has made all the difference. - Robert Frost www.ciooutlookmagazine.com

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29. HOW AAP AVIATON’S TOTAL CREW MANAGEMENT™ IS PLAYING AN IMPORTANT ROLE IN ADDRESSING SUSTAINABLE WORKING MODELS IN OUR INDUSTRY L highlighted that labor qualification and retention will remain an operational challenge in the upcoming years. With costs continuously rising and regulatory approvals slowing down hiring processes, airlines are facing the need to provide innovative measures that meet the industry’s demands. But how do we overcome these challenges with solutions that are both sustainable and cost-effective? ast year, CAPA shared their 2023 Megatrends and World Summit Agendaregarding the global aviation trends predicted for 2024, where it was supports airlines in overcoming the challenges related to regulatory approvals and dialogue with the local unions, as it places great importance on the value of collective bargaining and solid labor agreements (CBA and CLA) - and creates an environment that empowers crew to create a successful career path. With Total Crew Management™in place, airlines can engage competent professionals from different regions of the world, thereby ensuring a cost-effective and sustain- able supply of skilled aircrew members. The approach not only helps bridge the talent gap but also provides cost optimization for airlines, reducing their expenditure on training, recruitment, and crew management. One of AAP Aviation’s long-lasting TCM clients is Finnair, Finland’s biggest airline and a client since 2015. Shortage of qualified professionals and the urging need for sustainable working models With demand for air travel constantly increasing, airlines are struggling to recruit and retain skilled and experienced personnel, resulting in a major challenge as they strive to maintain efficient operations, provide excellent customer service, and ensure job security for their employees. Flexibility and adaptability have become paramount in ensuring seamless operations while catering to the changing demands of the market - which include the ability to quickly scale up or down operations, adapt scheduling to meet fluctuating passenger demands and optimize crew resources efficiently. People want flexibility and adaptability, and to offer job security on those terms may come as a challenge to many airlines. “New companies are now taking a global approach and going into new markets, and there is a new need for crewing solutions. It is extremely complex to have crew bases all over theWorld. You need infrastructure knowl- edge and appropriate legal knowledge – I believe we have the right model for the future”, says Espen Høiby, CEO at AAP Aviation. CAPA’s predicted trends for 2024 also address the need to increase investments in in-house resources while forming strategic partnerships with specialized recruiters and providers. Reversing traffic, saving costs, and ensuring job security with Total Crew Management™ This two-fold approach can effectively address the shortage of professionals in the industry and ensure a sustainable future for aviation. As we look toward the future and the challenges it may bring, our Total Crew Management™model proves to be an innovative and sustainable solution that will help shape a successful aviation ecosystem in 2024 and beyond. AAP Aviation’s Total Crew Management™focuses on reversing traffic and reversing the way airlines operate by providing a total package of crew management solutions based on where people live. This approach offers a comprehensive solution to access a global pool of qualified professionals and the need for sustainable working models, enhancing job security for aviation professionals on local competitive terms. The model also 27 www.ciooutlookmagazine.com

30. Leading with Purpose South African Business Pioneers Positive Impact Making a S dynamism of its people. As the nation grapples with the legacies of apartheid and strives for greater inclusion, the role of business leaders in shaping a more equitable and prosperous future has become increasingly crucial. outh Africa's business sector is diverse, reflecting the country's rich cultural heritage and the This approach not only enhances employee engagement and morale but also enables organizations to better understand and serve the diverse needs of their customers and stakeholders. In a country where inequality and polarization remain pressing challenges, such inclusive leadership can be a powerful driver of social and economic transformation. community organizations. By fostering these connections, they are able to identify and address the unique challenges faced by different segments of the population, whether it be urban or rural, formal or informal. Moreover, these leaders must be adept at navigating the political landscape, which can be marked by instability and competing interests. By maintaining a nuanced understanding of the political dynamics and their implications for the business environment, they can position their organizations to thrive amidst uncertainty and capitalize on emerging opportunities. Embracing Diversity as a Competitive Advantage Navigating the Complexities of the Business Ecosystem South Africa's diversity is not merely a demographic reality but a strategic asset for its business community. The country's rich tapestry of cultures, languages, and perspectives can be a wellspring of innovation and creativity, if harnessed effectively. The South African business landscape is marked by a complex interplay of formal and informal sectors, with the latter accounting for a significant portion of economic activity. Business leaders must navigate this intricate ecosystem, leveraging their understanding of local dynamics to create opportunities for growth and inclusion. Investing in Entrepreneurship and Innovation Successful business leaders in South Africa recognize the value of diversity and actively cultivate inclusive work environments. By embracing the unique experiences and perspectives of their employees, they are able to foster a culture of collaboration, mutual understanding, and shared purpose. One of the key drivers of South Africa's future prosperity lies in the cultivation of a vibrant entrepreneurial ecosystem. Business leaders can play a pivotal role in this regard, by investing in and supporting the growth of small and medium-sized enterprises (SMEs), particularly those owned by historically disadvantaged individuals. Successful leaders in South Africa recognize the importance of building strong relationships and collaborating with a wide range of stakeholders, from government agencies to 28 www.ciooutlookmagazine.com

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32. By providing access to capital, mentorship, and other resources, business leaders can help empower a new generation of entrepreneurs to turn their ideas into successful ventures. This, in turn, can create much-needed employment opportunities and drive economic diversification, ultimately contributing to a more inclusive and resilient economy. collaboratively with policymakers and other stakeholders, they can help shape a more enabling environment for businesses to thrive and contribute to the country's overall development. Conclusion South Africa's business environment is a dynamic and multifaceted arena, where the challenges of the past intersect with the promise of the future. As the country continues to grapple with the legacies of apartheid and strives for greater inclusion, the role of business leaders in shaping a more equitable and prosperous future has become increasingly crucial. Moreover, business leaders can foster a culture of innovation within their own organizations, encouraging employees to think creatively and develop solutions that address the unique challenges facing South African communities. This approach not only strengthens the competitiveness of individual firms but also contributes to the broader economic transformation of the country. By embracing diversity as a competitive advantage, navigating the complexities of the business ecosystem, investing in entrepreneurship and innovation, and forging strategic partnerships for sustainable development, South African business leaders can play a pivotal role in unlocking the country's vast potential and creating a more inclusive and resilient economy. Forging Partnerships for Sustainable Development Addressing the complex challenges facing South Africa will require a collaborative effort involving the public and private sectors, as well as civil society. Business leaders can play a pivotal role in this regard, by forging strategic partnerships and leveraging their resources and expertise to drive sustainable development. The path forward may not be easy, but with a commitment to transformation and a deep understanding of the unique dynamics at play, South African business leaders can be the catalysts for a new era of growth, prosperity, and social cohesion. By aligning their business objectives with the broader social and environmental goals of the country, leaders can create shared value and contribute to the creation of a more equitable and prosperous future. This may involve investments in infrastructure, skills development, or the implementation of inclusive business models that prioritize the needs of marginalized communities. Furthermore, business leaders can use their influence to advocate for policy reforms and institutional changes that address the root causes of inequality and exclusion. By working 30 www.ciooutlookmagazine.com

33. Leadership is not about being in charge, Its about taking care of those in your charge. - Simon Sinek www.ciooutlookmagazine.com

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35. Is Artificial Intelligence an Opportunity or a Threat to Humans in Life and the Labor Market? T look to the opportunities that lie behind it. In fact, the spread of artificial intelligence is a multifaceted phenomenon, offering both promising prospects and potential risks. he revolution resulting from the widespread use of artificial intelligence tools in all fields is the talk of the hour, as many feel threatened by it while others platforms provide tailored and adaptive training experiences, yet these tools assess individual learning styles, strengths, and weaknesses to customize educational content. This personalized approach augments skill development, ensuring that individuals acquire the specific competencies needed in their chosen fields. Moreover, while technical skills remain crucial, the significance of soft skills in the modern workplace is equally pronounced. AI tools incorporate advanced algorithms to assess and enhance interpersonal skills such as problem-solving, integrity, communication, teamwork, and adaptability. Being part of the dynamic landscape of today’s job market, maintaining competitiveness necessitates a continuous commitment to skill development and adaptation. Art?fic?al ?ntell?gence, wh?ch has taken the place of humans ?n some funct?ons, ?s the same that prov?ded (AI) tools as indispensable assets, playing a pivotal role in bolstering employability and transforming employment terrain. One more point: people today are forced, like never before, to manage their business remotely due to frequent travel, closure due to pandemic, family orientation, work-life balance policies, etc., which are all factors that led to the activation of remote work methods. AI virtual tools like communication platforms powered by AI streamline remote work processes play a crucial role in facilitating collaboration and productivity. A new type of literacy has become essential for entering and continuing the labor market; proficiency in using these tools enhances an individual’s adaptability to the evolving nature of work environments. In the realm of employment, as an executive coach and HR person, I find several AI tools that contribute to enhancing employability and empowering individuals in the workforce are now an essential player in the process; the hiring landscape has undergone a revolution with the advent of AI- powered recruitment tools. These tools efficiently analyze resumes, identify relevant skills, and align candidates with job requirements. By automating the initial screening process ut?l?z?ng AI tools ?n pred?ct?ve analyt?cs to evaluate market trends and requ?rements, AI now empowers recruiters to focus on evaluating candidates’ values and cultural fit, thereby streamlining the overall hiring process, better hiring decisions, better human resources, and better organization bottom line. In the era of innovation, it is clear that the integration of AI fosters technological progress, potentially giving rise to new industries, employment opportunities, and solutions to previously insurmountable problems. AI systems excel at processing vast datasets at remarkable speeds, which provide decision-makers with valuable enlightenment based not only on data, figures, and numbers but also on qualitative analysis and conclusions. My interest has always been focused on finding practical ways for learning and development to help individuals improve their capabilities and build their competencies with less cost, time, and effort! Today, AI-driven learning 33 www.ciooutlookmagazine.com

36. Does this mean that artificial intelligence is absolutely good? About the Leader Of course not. In addition to the paramount concern revolves around the potential job displacement due to automation, where AI systems taking over tasks traditionally handled by humans could lead to unemployment and necessitate reskilling efforts, the uncontrollable spread of artificial intelligence across all aspects of life poses more serious potential risks to the world and humanity that humans must be aware of and prepare to confront; hereunder are some of those major threats: Sana Hammad Co-founder and CPO at MARLEQ MARLEQ OÜ (Estonia) Website: marleq.com Social: Linkedin AdA Executive Board Member at the German-Arab Chamber of Industry and Commerce MBA in HR, German Jordanian University Who controls the quality of the data used to create AI drives and formulas? The effectiveness of AI algorithms depends on the quality of the data they are trained on, and biased data can lead to biased results. In my opinion, this poses a serious danger to global public opinion, perpetuating existing social inequalities and discriminatory practices if they are not vigilantly addressed. We all noticed how the widespread use of artificial intelligence in all aspects of our lives requires the collection and analysis of large amounts of personal data, which raises concerns about invasion of privacy and the potential misuse of sensitive information. As artificial intelligence develops, ethical questions arise on responsibility for AI-driven decisions, accountability if errors occur, and the potential impact on human values and societal norms. Although an ethical charter, “Responsible AI,” has been developed to regulate the use of artificial intelligence, to date, no clear authority controls any possible misleading data. Imagine the power the AI has over the world without being ruled by clear, firm regulations. lives, emphasizing not just technical proficiency but also the cultivation of essential soft skills to meet the demands of an ever-evolving job market. How can we deal with this new reality? With AI, awareness is the name of the game. Knowing how to reskill for the future, how to protect yourself and personal data, and how to deal with fake or misleading information are all every individual’s new responsibility to achieving equilibrium between harnessing AI’s opportunities and mitigating its potential threats is imperative. In conclusion, humans are distinguished from machines by their emotional dimension and people’s experiences, and while the machine’s enormous ability to analyze enables it to benefit from the inputs given by humans, humans remain unique in the genuine complex mindset that enables them to innovate and create. If you feel that everything you do in your work today can be automated, then you are unaware of your enormous creativity abilities as a human being. Start immediately unlocking your potential, upskilling, reskilling, and learning new tools that keep pace with the needs of the future. To those seeking to enhance employability and not just survive but thrive in the workforce of the future, as the employment landscape continues to evolve, embracing AI tools becomes a strategic imperative; the journey forward demands a thoughtful integration of AI into our professional 34 www.ciooutlookmagazine.com

38. teams, and to lead by example., , , , Successful CEOs are those who have the ability to inspire and motivate others, to build strong - Cyril Ramaphosa

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40. outl k Perspec?ve of Success MAGAZINE www.ciooutlookmagazine.com