The 10 Most Influential Women COOs in the Dental Industry, 2024

Laura Watkins A Trailblazer in Operational Leadership VOL-06 | ISSUE-02 | 2024 The 10 Most Influential Women COOs in the Dental Industry, 2024 Laura Watkins Chief Opera?ng Officer J&F Dental Labs

Women COOs Disrupting Dental Landscape he dental industry con?nues to witness remarkable advancements, driven in no small part by the visionary leadership of women Chief T Opera?ng Officers (COOs). These influen?al women have redefined opera?onal excellence in a field tradi?onally dominated by their male counterparts. Their contribu?ons are shaping the future of dental care, ensuring that prac?ces are not only efficient but also pa?ent-centric and innova?ve. These COOs bring a unique blend of strategic insight, opera?onal acumen, and a deep understanding of pa?ent needs. Their ability to streamline processes, enhance pa?ent experience, and integrate cu?ng-edge technologies into everyday prac?ce sets them apart. Under their guidance, dental organiza?ons are thriving, showcasing unprecedented growth and resilience even in the face of global challenges. One of the key areas where these women COOs have made a significant impact is in the integra?on of digital solu?ons. From implemen?ng advanced pa?ent management systems to adop?ng telehealth services, their forward-thinking approach has revolu?onized how dental prac?ces operate. They have been instrumental in driving the adop?on of electronic health records (EHRs), enhancing data security, and ensuring compliance with regula?ons. These leaders have championed diversity and inclusion within their organiza?ons. They understand that a diverse workforce is a strength, bringing varied perspec?ves and ideas that fuel innova?on. By fostering inclusive workplace cultures, they are not only improving employee sa?sfac?on but also delivering be?er outcomes for pa?ents. Their leadership extends beyond opera?onal efficiency. They are advocates for con?nuous learning and professional development, ensuring that their teams are well-equipped to handle the complexi?es of modern dental care. Through mentorship and leadership programs, they are grooming the next genera?on of leaders in the dental industry. Robert฀S. E E

Women COOs Disrupting Dental Landscape he dental industry con?nues to witness remarkable advancements, driven in no small part by the visionary leadership of women Chief T Opera?ng Officers (COOs). These influen?al women have redefined opera?onal excellence in a field tradi?onally dominated by their male counterparts. Their contribu?ons are shaping the future of dental care, ensuring that prac?ces are not only efficient but also pa?ent-centric and innova?ve. These COOs bring a unique blend of strategic insight, opera?onal acumen, and a deep understanding of pa?ent needs. Their ability to streamline processes, enhance pa?ent experience, and integrate cu?ng-edge technologies into everyday prac?ce sets them apart. Under their guidance, dental organiza?ons are thriving, showcasing unprecedented growth and resilience even in the face of global challenges. One of the key areas where these women COOs have made a significant impact is in the integra?on of digital solu?ons. From implemen?ng advanced pa?ent management systems to adop?ng telehealth services, their forward-thinking approach has revolu?onized how dental prac?ces operate. They have been instrumental in driving the adop?on of electronic health records (EHRs), enhancing data security, and ensuring compliance with regula?ons. These leaders have championed diversity and inclusion within their organiza?ons. They understand that a diverse workforce is a strength, bringing varied perspec?ves and ideas that fuel innova?on. By fostering inclusive workplace cultures, they are not only improving employee sa?sfac?on but also delivering be?er outcomes for pa?ents. Their leadership extends beyond opera?onal efficiency. They are advocates for con?nuous learning and professional development, ensuring that their teams are well-equipped to handle the complexi?es of modern dental care. Through mentorship and leadership programs, they are grooming the next genera?on of leaders in the dental industry. Robert฀S. E

CONTENTS 08 Laura Watkins A Trailblazer in Operational Leadership Articles Dental Marketing in the Digital Age Leveraging Online Pla?orms for 14 Prac?ce Growth Breaking the Mold Women Making Waves as 20 COOs in the Dental Industry COVER STORY

Company Name Brief Featured Person Chord Specialty Alayna is the COO of Chord Specialty Dental Partners, Alayna Brent Dental Partners supporting the provision of preventive services, diagnostic COO chordsdp.com imaging, and a full range of restorative dental care. Barbara is an experienced Chief Operations Of?icer with a Delta Dental of Oklahoma demonstrated history of working in the insurance industry. Barbara Fennell deltadentalok.org Skilled in Budgeting, Health Insurance, Customer Service, VP/COO/CPO Developing and Negotiating Contracts. FOLLOW US ON Merry D'Souza Editor-in-Chief Jenn is the COO & Dental Director of Park 56 Dental, providing www.facebook.com/ciowomenleaders Park 56 Dental - Best the highest level of treatment, including pediatric, Jenn Vitulli www.twitter.com/ciowomenleaders Dentist in NYC Deputy Editor Robert S. prosthodontics, endodontics, oral surgery, Invisalign®, COO & Dental Director park56dental.com emergency and sedation dentistry. Susan J. Executive Editor WE ARE ALSO AVAILABLE ON Assistant Editor Anish M. Kate is a highly experienced dental industry executive with over Mesh Dental Network Kate Dobens ?ifteen years of experience in dental practice acquisition, meshdental.com President & COO development, and management. David King Visualizer CONTACT US ON Art & Design Director Peter K. Kelli is an innovative yet pragmatic professional with experience Email Associate Designer James B. in process improvement, data management, and complex cross- Enhance Dental Kelli Howard info@ciowomenleaders.com functional and technical problem-solving in fast-paced enhancedds.com COO environment. For Subscription Senior Sales Manager Daniel Thompson www.ciowomenleaders.com Kristan is the COO of E-Dental Market, pioneering practice Marketing Manager John Matthew management improvements through modern technology, to E-Dental Market Kristan Palmer Copyright © 2024 CIO Women optimize revenue, reduce write-offs and enhance quality e-dental.market COO Leaders, All rights reserved. dentistry. The content and images used Technical Head George K. in this magazine should not Franklin G. SME-SMO Executive Results-driven Regional Sales Manager with a proven track be reproduced or transmitted record in the dental industry, excelling in turning around J&F Dental Labs Laura Watkins W in any form or by any means, underperforming territories and building top-performing sales jf.dental COO electronic, mechanical, teams. Bill C. Business Development Manager photocopying, recording or otherwise, without prior David, Alan Sales Executives Luz is a seasoned dental industry expert who consistently drives permission from CIO Women Business Development Executives growth and development to build top-performing companies. Steve, Joe West Coast Dental Services Luz Juarez Leaders. Reprint rights remain Delivering results as both a highly effective leader and an westcoastdental.com COO solely with CIO Women Digital Marketing Manager Dominique T. invaluable team player. Leaders. Neely specializes in orthodontics and pediatric dentistry, Research Analyst Blue Wave Dental Group Frank Adams Neely Jordan contact@ciowomenleaders.com overseeing the operations, business, and ?inancial aspects of the dentalbluewave.com COO Circulation Manager Robert Brown organization. June, 2024 Database Management Stella Andrew Technology Consultant David Stokes Vanessa is the Chief Operations Of?icer for Smalltown Dental and Smalltown Dental Vanessa Buchheit has devoted nearly 20 years to the dental industry. smalltowndental.com COO

C o v e r S t o r y Laura Watkins A Trailblazer in Operational Leadership Laura Watkins Chief Opera?ng Officer J&F Dental Labs Laura believes in the importance of developing top- performing individuals within her organization.

The 10 Most Influential Women COOs in the Dental Industry, 2024 What sets Laura apart is her excep?onal ability to Laura also highlights the importance of understanding n the modern corporate world, women are increasingly transform underperforming territories into thriving what mo?vates each employee. This insight helps in taking the role of opera?onal experts, leading markets. She has a proven knack for assembling and understanding their perspec?ves and aspira?ons, enabling I organiza?ons towards success. Their strategic acumen, nurturing high-performing sales teams, cul?va?ng be?er support and fostering a posi?ve working resilience, and dedica?on are reshaping industries individual representa?ves who consistently achieve environment. Ul?mately, Laura believes that the company worldwide. Among these trailblazers stands Laura Watkins, na?onal recogni?on and awards. With an unwavering can achieve sustained success by priori?zing effec?ve commitment to excellence, Laura has carved a niche for communica?on and collabora?on, and mutual growth. a visionary leader whose remarkable journey exemplifies herself as a leader who delivers tangible results and drives excellence in every step of her career. sustainable growth. Focus on Developing Top-Performing Employees Laura is a results-driven Regional Sales Manager with a Early Beginnings Laura believes in the importance of developing top- dis?nguished track record in the dental industry. With performing individuals within her organiza?on. She adept management skills and a profound understanding of Laura's journey in the dental industry began during high stresses the significance of feeling appreciated and valued, school when she a?ended a voca?onal tech school to sta?ng that respect is a two-way street. When employees market dynamics, Laura has overseen regions spanning up become a cer?fied dental assistant. Since gradua?ng, she go above and beyond, Laura ensures they are recognized to 19 states, managing 37 sales representa?ves. Her has remained dedicated to the dental field. Laura started for their efforts. As part of her commitment to employee por?olio encompasses a diverse range of products, from as a dental assistant in private prac?ce and steadily apprecia?on, she sent hand-wri?en notes to everyone in C periodontal disease preven?on and treatment to oral progressed in her career. the organiza?on on Employee Apprecia?on Day. Laura health solu?ons, cancer screening tools, dental implants, understands that when employees don't feel valued, they o and specialized equipment. Her clientele includes In 1998, Laura transi?oned into sales for a dental supply may become disengaged. Therefore, she advocates for v company, where she deepened her understanding of trea?ng each employee as an individual, fostering a culture maxillofacial surgeons, specialty/general den?sts, dental den?sts' needs. She worked for Astra Tech as a sales of apprecia?on and respect within the organiza?on. e labs, as well as pres?gious university and government representa?ve, always focusing on serving the dental accounts. r Importance of Strong Client Rela?onships community. Her dedica?on and exper?se led her to roles with increasing responsibility, including Regional Sales S Currently serving as the Chief Opera?ng Officer at J&F Manager, overseeing all government and VA facili?es east Laura recognizes the crucial role effec?ve leadership plays t Dental Labs, Laura brings a wealth of experience and of the Mississippi. in driving success within the dental industry, and she embodies this in her role as COO by priori?zing exper?se to the table. Her journey in the dental field began o Laura's commitment and growth in her career naturally led rela?onship-building. She understands that customer as a cer?fied dental assistant, working alongside luminaries r to her current role as COO, where she con?nues to service is paramount, especially in an industry where such as Dr. Carl Misch at the Misch Interna?onal Implant contribute to the dental industry with her wealth of personal connec?ons are highly valued. Laura shares the y Ins?tute in Pi?sburgh, Pennsylvania. This firsthand experience and dedica?on to serving dental professionals. importance of maintaining strong rela?onships with clients, experience ins?lled in her a deep-rooted passion for dental as word of mouth travels quickly in the ?ght-knit dental care and a commitment to innova?on-driven solu?ons. Addressing Underperforming Territories community. As a COO, Laura believes that successful businesses rely on Throughout her career, Laura has created a reputa?on for development, team training programs, and performance three main pillars: produc?on management, employee being responsive and reliable. She strives to provide quick improvement ini?a?ves. She emphasizes the importance of management, and client management. By ensuring that solu?ons to clients' inquiries and concerns, even if she providing the team with the necessary tools for success clients' needs are heard and met, employees are supported doesn't have all the answers immediately. Laura is before approaching clients. According to Laura, salespeople and nurtured, and produc?on remains efficient, the commi?ed to leveraging her extensive network to find the need a strong founda?on, which includes quality products, Laura believes in company can con?nue to grow and strengthen its brand. necessary support for her clients. As a result, she has built comprehensive training, and the ability to deliver quality long-las?ng friendships with den?sts over decades, keeping an eye results. When addressing underperforming territories, Laura's demonstra?ng her dedica?on to fostering enduring approach starts with understanding their specific needs rela?onships within the dental industry. out for talent Addi?onally, she men?ons the significance of con?nual and challenges. This allows her to provide the necessary educa?on, which should be based on feedback received within the dental support and guidance. Instead of adop?ng an adversarial Keeping Balance in Sales Leadership from both the team and clients. This approach ensures that “us vs. them” mindset, Laura prefers to collaborate with community. the team remains equipped with the knowledge and skills the team, working together to solve problems and achieve Laura believes that, achieving balance in her role involves needed to excel in their roles and meet the needs of clients mutual growth. constant effort in various areas, including sales strategy effec?vely.

Empowering Women Leaders in Den?stry that industry knowledge can help break through such barriers. In the dental industry, Laura believes in keeping an eye out Vision for Con?nuous Growth for talent within this rela?vely small community. She values transparency and support when se?ng expecta?ons for For the future, Laura's goal is con?nuous growth, both for team members. Laura recognizes that without the right the business as one of the country's premier dental labs tools, team members can't perform at their best. and for her team as individuals. She believes that these two aspects are interconnected. Rather than seeing herself Mo?va?on, she believes, is ?ed to personal goals. as just “the boss,” Laura strives to be a mentor and leader, Therefore, understanding each team member's personal aiding everyone in reaching their full poten?al in the goals and providing opportuni?es to achieve them is industry. essen?al for everyone's success. She is commi?ed to sharing her knowledge and experience For aspiring women leaders in the dental industry, Laura with anyone who seeks to learn and grow, believing that collec?ve success is achieved when everyone on the team offers valuable advice. She believes that by earning respect thrives. and knowledge, anyone can achieve gaining what they set their minds to. Laura emphasizes the importance of dedica?ng ?me to learning and mastering one's cra?, which earns the respect needed for success. Despite poten?al dismissals based on stereotypes, Laura asserts

Dental Marke?ng in the Digital Age n today’s digital age, the landscape of dental marke?ng has undergone a profound transforma?on. Tradi?onal marke?ng I methods are no longer sufficient to a?ract and retain pa?ents. Instead, leveraging online pla?orms has become essen?al for dental prac?ces aiming to grow and thrive. Further, we explore how dental prac?ces can harness the power of digital marke?ng to enhance their visibility, a?ract new pa?ents, and build las?ng rela?onships with their communi?es. The Shi? to Digital Marke?ng The dental industry, like many others, has seen a significant shi? towards digital marke?ng in recent years. The Internet has become the go-to resource for people seeking informa?on about dental services, making it impera?ve for prac?ces to establish a robust online presence. From social media to search engine op?miza?on (SEO), online pla?orms offer a myriad of opportuni?es to connect with poten?al pa?ents and foster growth. Leveraging Online A Building a Strong Online Presence Pla?orms for Prac?ce r A strong online presence is the founda?on of effec?ve digital marke?ng. Here are key components that dental prac?ces should t focus on: i Growth c Professional Website l A dental prac?ce’s website is o?en the first point of contact for e poten?al pa?ents. It should be professional, user-friendly, and mobile- responsive. Key features of an effec?ve dental website include: Ÿ Clear Informa?on: Provide comprehensive details about services, staff, loca?on, and contact informa?on. Ÿ Pa?ent Resources: Offer educa?onal content, FAQs, and downloadable forms. Ÿ Appointment Scheduling: Enable online booking to streamline the appointment process. Ÿ Tes?monials and Reviews: Showcase posi?ve pa?ent experiences to build trust. Search Engine Op?miza?on (SEO) SEO is crucial for ensuring that your prac?ce appears at the top of search engine results when poten?al pa?ents look for dental services. Key SEO strategies include: Ÿ Keyword Research: Iden?fy and incorporate relevant keywords into your website content. Ÿ Local SEO: Op?mize for local searches by including loca?on- specific keywords and crea?ng a Google My Business profile. JUNE 2024 JUNE 202 4 www.ciowomenleaders.com www.ciowomenleaders.com 14 15

Ÿ Quality Content: Regularly update your website with a?ract new pa?ents and encourage exis?ng ones to informa?ve and engaging content, such as blog posts return. and ar?cles. Ÿ Backlink Building: Acquire backlinks from reputable Engaging Content Marke?ng websites to improve your site’s authority. "Digital dentistry is not about replacing Content marke?ng involves crea?ng and sharing valuable Harnessing Social Media content to a?ract and retain pa?ents. Effec?ve content tradition; it’s about enhancing the precision marke?ng strategies for dental prac?ces include: and predictability of dental care.” Social media pla?orms are powerful tools for engaging with your community and a?rac?ng new pa?ents. Here’s Blogging how dental prac?ces can leverage social media effec?vely: Regularly upda?ng a blog with informa?ve and engaging Choosing the Right Pla?orms content can improve your website’s SEO and establish your prac?ce as an authority in the dental field. Blog topics Iden?fy which social media pla?orms your target audience might include: uses the most. Common pla?orms for dental marke?ng include Facebook, Instagram, and Twi?er. Each pla?orm Ÿ Dental Tips: Advice on maintaining oral health, such as offers unique opportuni?es: proper brushing techniques and the importance of regular check-ups. Ÿ Facebook: Ideal for sharing detailed posts, pa?ent Ÿ Procedure Explana?ons: Detailed posts about common tes?monials, and community engagement. dental procedures, addressing pa?ent concerns and Ÿ Instagram: Great for visual content, such as before-and- explaining the benefits. a?er photos, behind-the-scenes looks, and pa?ent Ÿ Pa?ent Stories: Share pa?ent success stories and tes?monials to build trust and credibility. stories. Ÿ Twi?er: Useful for quick updates, dental ?ps, and interac?ng with pa?ents in real ?me. Video Marke?ng Content Strategy Video content is highly engaging and can effec?vely convey informa?on. Ideas for dental video content include: Create a content strategy that focuses on providing value to your audience. Content ideas include: Ÿ Educa?onal Videos: Explain dental procedures, demonstrate oral hygiene techniques, and provide ?ps Ÿ Educa?onal Posts: Share ?ps on oral hygiene, for dental care. explana?ons of dental procedures, and answers to Ÿ Prac?ce Tours: Give poten?al pa?ents a virtual tour of common ques?ons. your prac?ce to make them feel more comfortable. Ÿ Pa?ent Tes?monials: Highlight posi?ve experiences and Ÿ Pa?ent Tes?monials: Record and share pa?ent success stories. tes?monials to highlight posi?ve experiences. Ÿ Interac?ve Content: Use polls, Q&A sessions, and live videos to engage with your audience. Conclusion Adver?sing on Social Media Leveraging online pla?orms for prac?ce growth is no longer op?onal in the dental industry; it’s a necessity. By Social media adver?sing allows you to target specific building a strong online presence, harnessing the power of demographics and reach a broader audience. Key ?ps for social media, engaging in content marke?ng, managing effec?ve social media adver?sing include: online reviews, and u?lizing email marke?ng, dental prac?ces can a?ract new pa?ents, retain exis?ng ones, and Ÿ Targeted Ads: Use demographic and loca?on-based ul?mately grow their prac?ce. In the digital age, staying targe?ng to reach poten?al pa?ents in your area. ahead requires con?nuous adapta?on and innova?on. Ÿ Compelling Visuals: Create eye-catching ads with clear Embrace these strategies to ensure your dental prac?ce calls to ac?on. thrives in an increasingly compe??ve landscape. Ÿ Promo?ons and Offers: Run special promo?ons to JUNE 2024 www.ciowomenleaders.com 16

Breaking the Mold Women Making Waves as in the COOs Dental Industry n recent years, women have been making significant strides A in various industries, challenging tradi?onal gender roles and I breaking glass ceilings. One such industry where women are r increasingly taking on leadership roles is the dental sector. As t Chief Opera?ng Officers (COOs), these women are not only making waves but also redefining the landscape of the dental i industry. Further, we delve into the journey, achievements, and c impact of women COOs in the dental field, highligh?ng their contribu?ons and the challenges they overcome. l e The Evolu?on of Women in Den?stry Historically, the dental industry, like many others, has been male-dominated. However, the ?de is turning. According to the American Dental Associa?on, the number of female den?sts in the United States has been steadily increasing, with women making up a significant por?on of new dental graduates. This shi? is not only visible among prac??oners but also in execu?ve posi?ons within dental organiza?ons. The role of the COO is crucial in any organiza?on; responsible for overseeing the day-to-day opera?ons, implemen?ng strategies, and ensuring the company runs efficiently. In the dental industry, women COOs are bringing unique perspec?ves, leadership styles, and innova?ve approaches that are driving growth and transforma?on. JUNE 2024 JUNE 202 4 www.ciowomenleaders.com www.ciowomenleaders.com 20 21

www.ciowomenleaders.com supply chain opera?ons, streamlining processes and Trailblazing Women COOs in Den?stry reducing costs, benefi?ng dental prac?ces and ul?mately improving pa?ent care. Women COOs in the dental industry have been instrumental in driving growth and innova?on. With a Transforming Organiza?onal Culture background in both den?stry and business administra?on, many of these leaders combine clinical exper?se with Women COOs o?en bring a collabora?ve and inclusive strategic acumen. Under their leadership, organiza?ons leadership style that transforms organiza?onal culture. By have seen remarkable growth, expanding their networks of promo?ng diversity and inclusion, they create workplaces clinics and improving pa?ent care through technological where all employees feel valued and empowered. This not advancements and streamlined opera?ons. only boosts morale but also enhances produc?vity and innova?on. Emphasizing team collabora?on and In dental educa?on ins?tu?ons, women COOs have been con?nuous learning, they create dynamic and suppor?ve driving forces behind curriculum development and the environments within their organiza?ons. incorpora?on of cu?ng-edge technologies. Their Some innova?ve approaches have modernized the training of Enhancing Opera?onal Efficiency future den?sts, equipping them with the skills needed to thrive in a rapidly evolving industry. Opera?onal efficiency is cri?cal in the dental industry, where ?mely access to supplies and efficient clinic Overcoming Gender Bias management directly impact pa?ent care. Women COOs Women have excelled in this area, implemen?ng strategies that One of the significant challenges women COOs face is streamline opera?ons and reduce waste. Their focus on gender bias. This can manifest in various forms, from efficiency not only improves the bo?om line but also are born stereotypes about women's leadership abili?es to unequal enhances the overall pa?ent experience. opportuni?es for career advancement. However, these Leaders leaders have proven that they possess the skills and Improving Pa?ent Care exper?se needed to excel in their roles. By demonstra?ng excep?onal leadership and delivering outstanding results, At the core of the dental industry is pa?ent care. Women they are changing percep?ons and paving the way for COOs are dedicated to improving the quality of care future genera?ons of women leaders. delivered to pa?ents. By leveraging their clinical exper?se and strategic insights, they implement prac?ces and Balancing Work and Life technologies that enhance pa?ent outcomes. Their work in dental educa?on ensures that future den?sts are well- The demanding nature of the COO role o?en requires long equipped with the latest knowledge and skills, ul?mately hours and significant dedica?on. For women, this can be benefi?ng pa?ents. par?cularly challenging due to societal expecta?ons around family and caregiving responsibili?es. However, Conclusion many women COOs have successfully navigated this balance by fostering suppor?ve workplace cultures and Women COOs in the dental industry are breaking the mold leveraging flexible work arrangements. Their ability to and making significant contribu?ons to the field. Through juggle mul?ple responsibili?es is a testament to their their leadership, innova?on, and dedica?on, they are resilience and determina?on. transforming organiza?onal cultures, enhancing opera?onal efficiency, and improving pa?ent care. Their Driving Innova?on and Growth achievements highlight the importance of gender diversity in leadership and serve as an inspira?on to future Women COOs are bringing fresh perspec?ves to the dental genera?ons of women in den?stry. As the dental industry industry, driving innova?on and growth. For instance, some con?nues to evolve, the impact of women COOs will have emphasized integra?ng technology into dental undoubtedly be a driving force in shaping its future. educa?on, modernizing training programs, and preparing future den?sts for the digital age. Others have op?mized JUNE 2024 www.ciowomenleaders.com 22

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The 10 Most Influential Women COOs in the Dental Industry, 2024

The 10 Most Influential Women COOs in the Dental Industry, 2024

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