1 / 16

Bloomberg L.L.P.

Bloomberg L.L.P. Ada Yuen Mike Hicks Ronald Liono David Lam. History. Michael Bloomberg Partner at Salomon Brothers Laid off from Salomon Brothers Entitled to $10 million from Sale of the company Started Bloomberg in 1981 Became Mayor of New York in 2002. History (cont).

ciqala
Download Presentation

Bloomberg L.L.P.

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Bloomberg L.L.P. Ada Yuen Mike Hicks Ronald Liono David Lam

  2. History • Michael Bloomberg • Partner at Salomon Brothers • Laid off from Salomon Brothers • Entitled to $10 million from Sale of the company • Started Bloomberg in 1981 • Became Mayor of New York in 2002

  3. History (cont) • Business started when Merrill Lynch ordered 20 terminals from them • In 10 years the amount of terminals went from 5000 in 1988 to 100,000 in 1998 a 20 times increase.

  4. History (cont)

  5. Bloomberg business units • Bloomberg Professional Service

  6. Bloomberg business units • Bloomberg Global News • Bloomberg Radio • Bloomberg WBBR 1130 • Bloomberg Internet - Bloomberg.com

  7. Bloomberg business units • Bloomberg Magazines -Bloomberg Personal Finance -Bloomberg Wealth Manager -Bloomberg Markets

  8. Bloomberg business units • Bloomberg Book Publishing Operations -Bloomberg Personal Bookshelf -Bloomberg Press -Bloomberg Small Press -Bloomberg Professional Library

  9. Marketing • Road Shows • Most effective way of Marketing Terminals • Great Publicity • Throughout the World • The Media • Reaches every form of Media possible • Television • Radio • Internet • Publications • Almost all of them are Non-Profit

  10. Pricing • The mid-1980s • Single Terminal :$1,500 • Multiterminal: $1,000 • Today • Single Terminal :$1,640 • Multiterminal: $1,285 • Data on-demand instead of paying for terminals • Pricing scheme is still new and not set in stone

  11. Connecting to Bloomberg • For redundancy, two connections • Primary must be a leased line • Backup can be leased line or dialup • `Heartbeat' commands constantly check if link is up • Receive data over TCP/IP or raw link (async) • Different feeds • Batch: historical information, news, etc. • Online: trade prices, etc.

  12. Connecting to Bloomberg • Various access methods • Bloomberg (or “Open Bloomberg”): software that can be installed on most PCs

  13. Connecting to Bloomberg • Bloomberg Flat Panel: trademark dual-head system

  14. Connecting to Bloomberg • Bloomberg Traveler: laptop associated with specific desktop

  15. Connecting to Bloomberg • Bloomberg Application Programming Interface (API): programmer interface for connecting to other applications on MS Windows, WWW interfaces, etc.

More Related