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The Concept of DQE

Integrated Development - Concepts and Some Empirical Evidence from European SMEs Lassi Linnanen, Irini Voudouris, Ninetta Chaniotou Greening of Industry Network Conference Cardiff, July 2-5, 2006. Quality. Design. Environment. Human Capital. Excellence. Eco- Efficiency. Responsible

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The Concept of DQE

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  1. Integrated Development - Concepts and Some Empirical Evidence from European SMEsLassi Linnanen, Irini Voudouris, Ninetta ChaniotouGreening of Industry Network ConferenceCardiff, July 2-5, 2006

  2. Quality Design Environment Human Capital Excellence Eco- Efficiency Responsible Consumption Functionality Differentiation The Concept of DQE

  3. Some DQE Principles • For the common good • Open ”source code” • Co-evolutionary approach • Systemic view • Design: product –> system • Quality: product –> excellence • Environment: production –> life cycle • Wide scope of applications • New product development • Product improvement • Operational excellence • Project evaluation

  4. Functionality • 1 What are the potential user groups? • 2 How does the product or service help the user to achieve her objective? • 3 What can the user do more easily, comfortably or efficiently than before? • 4 How does the product or service offer the user diverse experiences? • 5 How does the product or service increase the user’s level of physical or mental agility? • 6 What is the social significance of the product or service to the user?

  5. Differentiation • 7 What is the image of the product or service for the users? • 8 Is the product or service of high aesthetic quality? • 9 How are the users’ future needs taken into account? • 10 What are the main features of the corporate image and reputation? • 11 How are specific cultural features taken into account?

  6. Human Capital • 12 What is the role of formal and tacit knowledge in the company’s future success? • 13 How is staff training organised? • 14 How does the company promote life-long learning? • 15 What are the values of the company? • 16 In what ways are motivation and commitment promoted?

  7. Excellence • 17 How does market intelligence drive the company’s development? • 18 How does the top management participate in the quality management process? • 19 How is the improvement of quality linked to the company’s strategy? • 20 How does the company promote partnerships and the operation of networks? • How are the company’s core and support processes defined? • 22 How does the company innovate? • 23 How is risk management organised? • 24 How does the company develop its cost-efficiency? • 25 How are productivity and results measured? • 26 How are the best practices known and exploited?

  8. Eco-Efficiency • 27 How can the use of hazardous materials be reduced? • 28 How can recycling of products and materials be increased? • 29 How can the products’ life cycle be extended? • 30 How can the use of materials and energy be made more effective? • 31 How are environmental issues integrated in the company’s decision-making?

  9. Responsible Consumption • 32 How can products with a lower impact on the environment be marketed? • 33 How can the company promote environmental knowledge for its staff and customers? • 34 How can the company reduce the environmental burden in its logistics chain or in its personnel’s travelling? • 35 How does the company demonstrate its social responsibility?

  10. Survey in 17 SMEs in four European regions Achaia / Greece Anhalt / Germany Shannon / Ireland Kainuu / Finland Included 23 of 35 areas of DQE questionnaire Sectors Tourism 5 Crafts 2 Food and beverages 5 Software 1 Instrumentation 2 Furniture 1 Employment 1-10 8 10-19 2 20-30 4 31-90 3 Testing of DQE Approach in European SMEs

  11. Design – definition of objectives 3.82 Design – definition of product eff. 3.82 Design – definition of user groups 3.76 Quality – role of knowledge 3.76 Quality – strategy 3.59 Design – aesthetic qualities 3.53 Quality – market intelligence 3.53 Quality – innovation 3.47 Design – clear product image 3.47 Quality – use of best practice 3.47 Design – corporate image 3.41 Quality – core processes defined 3.41 Design – future user needs 3.35 Environment – recycling 3.26 Quality – promotion of motivation 3.24 Quality – staff training 3.18 Environment – environmental issues 3.13 Quality – cost efficiency 3.12 Quality – partnerships 3.06 Environment – environmental impact 2.93 Environment – use of materials 2.89 Quality – productivity measures 2.71 Variable Averages

  12. Cumulative results

  13. Contribution to Integrated Development

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