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Research Services

Research Services. WLWT News 5 is fully committed to client services with a Sales Research Department. This department is equipped with software and applications to provide television and internet data and extensive market-specific information.

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Research Services

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  1. Research Services WLWT News 5 is fully committed to client services with a Sales Research Department. This department is equipped with software and applications to provide television and internet data and extensive market-specific information. Audience Measurement and Analysis WLWT has an array of audience viewership information available from Nielsen. Tracking reports are available on a quarterly basis. Demographic ratings information can be shown by county or custom geography. Cable and qualitative data is also available on a limited basis. Audience Viewership for Research, Avails and Packages One Domain’s Media Office evaluates audience viewership through a variety of applications. It provides sales availabilities, multiple station packages and research reports. Reach and frequency as well as post-buy analysis can be easily generated with media schedules by budget, gross rating points or by daypart levels. Ranking reports, program trends and audience composition are also available. Commercial Monitoring TNS Media Intelligence/CMR allows advertisers to track local market spending for TV, newspaper and outdoor advertisers. Month by month trending and new business reports are available by advertiser, class or company. Information can be analyzed by product class, daypart or program type. Programming Information Programming information is available for our daily schedules. Prime time specials calendars detail upcoming local and NBC network shows. Program descriptions and rating estimates are also available. Sports programming is arranged by quarter in an annual sports package which includes rating estimates and event rates. Marshall Marketing Each year, WLWT employs Marshall Marketing of Pittsburgh, PA to conduct a comprehensive survey of the Greater Cincinnati.  1,000 respondents answer the survey in a 7 county geographical area.  Designed for advertisers, the data relates lifestyles of Cincinnati residents to their choice of products, services and local media with robust segmentation by age, gender, socio-economic background, and county of residence. Web Audience Measurement WLWT.com subscribes to comScore Media Metrix, one of the largest and most respected 3rd party web measurement services in the world. Online audience traffic for specific website content sections is reported by Google Analytics, and advertiser impressions are measured by DoubleClick, a division of Google. Need Research? Call Research Director Jill Clajus at 513-412-5605 or email her at jclajus@hearst.com

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