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Let’s Eat Some Pig Feet Bekap Frozen Food Ind.Co.Itd

Let’s Eat Some Pig Feet Bekap Frozen Food Ind.Co.Itd. Don Becton. Perception of pig’s feet is bad. People think that pig’s feet is unsafe to eat. People think that pig’s feet is unsanitary. The perception of pig’s feet by Anglo-American’s is not good

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Let’s Eat Some Pig Feet Bekap Frozen Food Ind.Co.Itd

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  1. Let’s Eat Some Pig FeetBekap Frozen Food Ind.Co.Itd Don Becton

  2. Perception of pig’s feet is bad • People think that pig’s feet is unsafe to eat. • People think that pig’s feet is unsanitary. • The perception of pig’s feet by Anglo-American’s is not good • Another perception is that all African-Americans eat pig feet.(NOT TRUE)

  3. Objective • The goal is to get more Americans to eat pig’s feet. • To get the American consumer to try new things in life. • The company wants to target the American audience.

  4. Background of Company • Company: Bekap Frozen Food Ind.Co.Itd • Products: Chicken Paw, Cow Stomach, Pig Feet • Employees: 51-100 • Main Market: Southeast Asia • Total Annual Sales: U.S. $1 million-$2.5 million

  5. Tactics • Taste test in local grocery stores • TV commercials on the benefits of eating pig’s feet • Have food tents at local events.

  6. The latest anti-ageing food • Rich in Collagen

  7. Calendar • Commercials: For first Seven Months of Year • Taste Test: For Last Five Months of Year • Food Tents: When local Communities have gatherings.

  8. Budget • Commercials: • Taste Test: • Local Events:

  9. Evaluation • For the goals to work for the company it comes down to dollars and cents • The campaign will be seen as a success if the profit margin for the year totals $ 4 Million.

  10. Reference Page • www.embarrassingproblems.com • www.Alibada.com • Can reach Bekap foods by visiting the second website and email the company

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