1 / 12

Master’s thesis seminar

This Master's thesis seminar explores the organization of technology management and strategic objectives for a customer-owned firm planning to expand to new markets. The study includes a theoretical background, work phases, and specific strategic technology areas. The findings provide a starting point for the firm to formalize its technology management and maintain its technological capabilities.

ckaren
Download Presentation

Master’s thesis seminar

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Master’s thesis seminar Technology strategy for a customer-owner dependent firm intending to expand to new markets Author: Juhana Francke Supervisor: Prof. Raimo Kantola Instuctor: M.Sc. Antti Alarotu

  2. Contents • Objectives • Target firm introduction • Theoretical background and methodology • Work phases • Strategic technology areas and objectives • Technology strategy process • Conclusion

  3. Objectives of the thesis • How the strategic and operative management of technology could be organized in the target firm • What technology strategic objectives should the target firm have

  4. The target firm • 115 employees, turnover ~17 M€ (2002) • 95 % of turnover comes from one customer • Largest customer had majority of shares (60%) • The firm was sold to Novo Group plc. 5/2003

  5. Macroeconomic factors Technology new entrants Competition in industry Core competence, dynamic capabilities Customer Suppliers Firm Product substitutes End user’s needs Legislation Theoretical background

  6. About technology strategy • First definitions in mid 80’s • Process approach • Responsibilities technology portfolio, technological capabilities, development and positioning technology

  7. Responsibilites of technology strategy Source: Sjöman (2001)

  8. Work phases • Technology audit: the firm’s technologies were identified and analyzed • Gaps and their causes in firm’s technological capabilities were identified • Technology classification • Trend identification, market analysis and competitive environment • Definition of technology strategy process and strategic objectives

  9. Strategic technology areas

  10. Technology-strategic objectives • Deepen knowledge in Internet based software development supporting systems integration • Concentrate on systems integration • Maintain systems management related knowledge • Active follow up of mobile systems • Increase cohesion in all strategic technology areas through training, employee turnover.

  11. Technology strategy process Define Resources, capabilities Technology portfolio Objectives Strategic technology area 1. Strategic technologyarea n. Customer’s needs Sets Trends Business strategy Defines Are included in External environment Firm’s technologies Guide and shape Scenarios Technology recom-mendations Roadmaps

  12. Conclusion • The choice to expand to new markets will be extremely challenging • By formalizing technology management the firm may be able to maintain its technological capabilities • This thesis has provided the firm a starting point

More Related