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Capturing Value From RFID: Tri-Merit Certification System for Age, Source, and Health Verification

Tri-Merit is a web-based certification system developed by Global Animal Management to provide age, source, and health verification for cattle producers. This system helps meet market trends for food safety and allows for premium payments for verified cattle. It is a practical, easy-to-use solution with low input costs.

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Capturing Value From RFID: Tri-Merit Certification System for Age, Source, and Health Verification

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  1. “Capturing Value From RFID” Presented by: David L. Knupp

  2. Global Animal Management, Inc. • Wholly owned subsidiary of Schering-Plough • Separate organizational and management structure • Financially Stable Schering-Plough Corp. Animal Health Pharma • LBU Cattle • LBU Swine • PBU • ABU • CABU Consumer Health

  3. GAM: Mission Statement Global Animal Management:To become the leading provider of verification and data management services to the food animal industry.

  4. Tri-Merit Overview Schering-Plough Animal Health Corporation Global Animal Management, Inc.

  5. NAIS for disease management “vertical” data (movement) fdlt c/c stocker auction bckgrnd’r vet fair packer retail “horizontal” data (productivity, health mgmt, age, source, process, breed, label)

  6. #1 Market Trend: Food Safety 0 Age Verification Process Verification Movement Verification [NAIS] Source Verification

  7. What are the current market trends for the cattle producer…. • Many markets are now paying a premium for source, process and age verified cattle. • Many feedlots are starting to look for source, process and age verified cattle to fill their yards. • Packing Plants and Retail Chains (McDonalds and Wal-Mart) are looking at source and age verification as their latest product niche to regain our export market.

  8. Common Misconceptions • RFID is expensive • RFID is complicated • RFID is a burdensome

  9. Value Added Opportunities This is what Tri-Merit is all about! • Age Verification • Source Verification • Health History Verification • Future classifications: Organic, All Natural, NHTC, Grass Fed, COOL etc.

  10. What is Tri-Merit?Web-based certification system developed by Global Animal Management in collaboration with Schering-Plough Animal Health. Built on Six Primary Principles • Certification of Individual or Groups of Animals • Unique animal ID system • Local Control of Data • Flexibility for Scale Up to NAIS • Intuitive, Simple & Practical Data Entry • Increasing Individual Cattle Value with Low Input Costs

  11. Pasture Cattle Program WEB BASED Age Verification Source Verification Health History Verification Movement Verification

  12. “Road Map” • Tri-Merit is also a “Road Map” for future verification needs. • Tri-Merit will have 2nd, 3rd, 4th, etc generations providing value and compliance in the market place.

  13. Age & Source Verification 4 Keys to Age/Source Verification: • Keep calving records (on paper, not just in your head) • Identify calves in some way • Be willing to share records with other segments • Do a little prep work to determine marketing options

  14. Benefits of • Premiums Paid for Certification • Moves Generic Cattle to “Brand-Name” Cattle • Preparation for Future USDA Regulations • Practical Solution with a Tangible “Product” • Easy to Use

  15. 0 Is Is Not • Source Identification • Age Verification • Health History Verification • Portal to NAIS • Flexible Value Added System • Total Herd Health Records • Qualified Select Sales Program • Strict Vaccination Program • Strict Weaning Program • Imposed Process Certification

  16. NAIS Compliant • ISO Compliant • Unique Individual Packaging • Packaged in Sequential Order • Cost Competitive

  17. Available Configurations • EID (RFID) only • EID with Small (calf) Panel Tag • EID with Large (feedlot) Panel Tag

  18. 0 • What factors should go into your decision in choosing a system for addressing Food Safety & Consumer Confidence? • Flexibility to meet data collection requirements • Address all four data value streams • Movement Verification [NAIS] • Source Verification • Process Verification • Age Verification • Cost effective • Strong field support • Stability of service provider • Responsive technology platform • Dedicated technology service support staff • Dedicated staff to meet evolution of consumer and government requirements TriΔMerit Meets All the Criteria

  19. 0 Your Role in Food Safety…… • The journey of a thousand miles begins with the first step.. • Unknown • The first step is yours….. • ask us about Tri-Merit™

  20. Thank You! For More Information David Knupp Global Animal Management, Inc david.knupp@mygamonline.com 309-337-9039 www.tri-merit.com www.mygamonline.com www.animal-track.com

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