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Community Pacesetter Awards

Learn about the restructuring of sponsorship levels for the STC-PMC CONDUIT 2018 event, including platinum, gold, silver, bronze, copper, and DIY packages.

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Community Pacesetter Awards

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  1. Community PacesetterAwards

  2. Community Pacesetter Awards • Chicago chapter • Northeast Ohio chapter • Philadelphia Metro chapter • Rochester chapter • San Diego chapter • Southeast Michigan chapter • Texas Tech University student chapter • Washington DC/Baltimore chapter @stc_summit #stc18 May 20, 2018

  3. Pacesetter Award-Winning Projects

  4. Chicago chapter

  5. Northeast ohio chapter

  6. Philadelphia metro chapter

  7. 2017 Pacesetter STC-PMC CONDUIT Sponsor levels

  8. Restructure Sponsorship Levels • Create a Call for Sponsors • Direct Campaigning SponsorshipPLAN

  9. Tim EspositoSTC-PMC PresidentDictator for Life • Karen LevineSTC-PMC CONDUIT 2018 Co-ChairSTC-PMC Mentoring Chair Your Presenters

  10. Step 1: RESTRUCTURING SPONSORSHIP LEVELS

  11. Previous New for CONDUIT 2018 Platinum (Event Host) $2000 Gold (Partner) $1000 Silver (Sponsor) $750 Bronze (Exhibitor) $500 Copper (Contributor) $250 Create Your Own/DIY Steel (Contributor) $150 Lava (Contributor) $150 Donor (products/Giveaways) • Event Host $1500 Limit 1 • Support Sponsor $450 Limit 2 • Exhibitor $200 Limit 4 • Donor of products/giveaways Summary comparison

  12. Previous New for CONDUIT 2018 Platinum (Event Host) $2000 4 email announcements 3 free passes Short sponsor keynote on conference day Option to provide lanyards/conference badges Option to present on Workshop Day Full-page ad in program Table-top display in exhibit area Prominent recognition/promotion as host and provider of lunch Opportunity to include collateral in registration packet Top billing in collateral materials • Event Host $1500 Limit 1 • 2 email announcements • 2 free passes • Short sponsor keynote on conference day • Full-page ad in program • Table-top display in exhibit area • Prominent recognition/promotion as host and provider of lunch • Opportunity to include collateral in registration packet • Top billing in collateral materials Comparison of sponsorship levels

  13. Previous New for CONDUIT 2018 Gold (Partner) $1000 2 email announcements 3 free passes Half-page ad in program Table-top display in exhibit area Opportunity to include collateral in registration packet Named as Gold Partner in collateral materials and sponsor of breakfast • Support Sponsor $450 Limit 2 • 2 email announcements • 1 free pass • Half-page ad in program • Table-top display in exhibit area • Opportunity to include collateral in registration packet • Named as Supporting Sponsor in collateral materials Comparison of sponsorship levels

  14. Previous New for CONDUIT 2018 Silver (Sponsor) $750 1 email announcement 2 free passes Half-page ad in program Table-top display in exhibit area Opportunity to include collateral in registration packet Named as Silver Sponsor in collateral • No previous level for this Comparison of sponsorship levels

  15. Previous New for CONDUIT 2018 Bronze (Exhibitor) $500 2 free passes Quarter-page ad in program Table-top display in exhibit area Opportunity to include collateral in registration packet Named as Bronze Exhibitor in collateral materials • Exhibitor $200 Limit 4 • 1 free pass • Quarter-page ad in program • Table-top display in exhibit area • Opportunity to include collateral in registration packet • Named as Exhibitor in collateral materials Comparison of sponsorship levels

  16. Previous New for CONDUIT 2018 Copper (Contributor) $250 1 free pass Quarter-page ad in program Opportunity to include collateral in registration packet Named as Copper Contributor in collateral • No previous level for this Comparison of sponsorship levels

  17. Previous New for CONDUIT 2018 Steel (Contributor) $150 1 free pass Named as Steel Contributor in collateral Lava (Contributor) $150 1 free pass Named as Lava Contributor in collateral • No previous level for this Create-Your Own Package Comparison of sponsorship levels

  18. Previous New for CONDUIT 2018 Donor: Products/Giveaways Can include: software books discount offers logo items monthly/yearly memberships 2 email announcements Named as Donor in collateral materials (limit 2 products) • Donator of products/giveaways • Can include: • software • books • discount offers • logo items Comparison of sponsorship levels

  19. Step 2: Create A “Call for Sponsors”

  20. Call for Sponsors While running the Call for Presentations (CFP) campaign, we simultaneously ran a Call for Sponsors (CFS). Promoted the CFS through social media channels and through a MailChimp email campaign. We gained one (1) Silver sponsor, two (2) Copper sponsor, one (1) DIY sponsor, and one (1) Donor.

  21. Step 3: Direct E-Mails

  22. Evaluated old sponsorship lists of past sponsors and past leads. • Networked with STC Summit sponsors to “sell” them on being potential sponsors the year before. • Created a new target list based on the old sponsor list audits and connections from Summit. • Wrote emails to targeted networking and marketing departments at each potential sponsor. • Personal touch from networking helps! Targeting Sponsors

  23. What were the results?

  24. 2016 & 2017 Sponsorships 2018 Sponsorship Six (6) sponsorship= $3800 Nine (9) donors Fifteen (15) participants • 2016 • One (1) Sponsor=$1500 • Seven (7) donors • Eight (8) participants • 2017 • Two (2) sponsorships= $1750 • Six (6) donors • Eight (8) participants Some weirdo congratulating Karen at CONDUIT Karen Levine BIG RESULTS!!! @PhotographerBrown

  25. Successful Conference! We were able to upgrade raffle prizes (thanks to sponsors), upgrade catering, upgrade the program (thanks, Jamye!), provide more travel stipends for long-distance presenters and get conference swag. Oh, and get more Tastykakes. 

  26. Any Questions?

  27. Rochester chapter

  28. Pacesetter: New Technology Adoption Rochester Pacesetter Activities Ben Woelk

  29. Citation For your continued embracement of new technologies, such as Slack and SCHED, to help STC communities share programming with each other, and to assist communities in planning and managing activities more efficiently.

  30. STC Community Programs Slack Workspace Goals Solution Virtual shared program planning area Slack workspace Virtual workshops to increase adoption (Sara Feldman, Ben Woelk) CAC Webinar • Encourage and facilitate shared virtual programming by STC communities • Increase STC community collaboration • Introduce new speakers and audiences

  31. http://ow.ly/Md8Z30jZyS

  32. STC Rochester Spectrum SCHED Goals Solution SCHED Attendees populated from Eventbrite Estimated time savings = 40 hours $125 non-profit rate for unlimited attendees • Streamline Spectrum program • Provide self-service speaker area • Increase networking • Provide online program • Mobile friendly • Provide similar experience to Summit

  33. Desktop and Mobile

  34. Attendee Views

  35. Administrator View

  36. San diego chapter

  37. STC San Diego Facebook Live + YouTube

  38. Learn more: stc-sd.org/index.php/2018/05/stc-san-diego-wins-pacesetter-award-for-facebook-live

  39. Southeast Michigan chapter

  40. STC Southeastern MichiganPacesetter Award Presentation for 2018 STC Summit Leadership Program 20 May 2018

  41. Our Pacesetter Award activity STC Southeastern Michigan collaborated with local technical communication educators to present program meetings that • Supplemented course curricula; • Were scheduled during class time; and • Provided value to professional members as well as students.

  42. Why and how we did it • Council goals • Build on chapter history of academic – professional partnership. • Focus on developing sustained student participation. • Initial opportunity • Requested to provide professional/practitioner input on a specific topic in a graduate-level class. • Decided a panel presentation/discussion would be the best way to meet the request. • Offered the panel presentation as a program meeting scheduled at the class time and location. • Continued efforts • Planned and held two 2018 meetings jointly with a different academic program. • Planning a follow-up to the first 2017 meeting.

  43. Challenges • Scheduling conflicts for those not enrolled in the class, including prospective speakers. • Differing objectives among collaborators. • Potential conflict of interest situation. • Appearance of endorsing one academic program over others.

  44. Benefits General • Increases student outreach / stronger academic – professional partnership. • Promotes STC and the value of STC membership. • Provides educational opportunities for technical communicators at most or all experience levels. Specific metrics • Chapter gained two new student members and mentoring relationships. • Attendance (students and overall) at future programs increased by about 50%.

  45. Your community can do this • Reach out to technical communication faculty of colleges/universities in your geographic area or, for SIGs, instructors of specific courses in your area of interest. (Often they are STC members.) • Request topics/ offer programming to complement their course content. (Example: Training on a selected software tool provided by a certified trainer.) • All communities can work with instructors anywhere to offer virtual programs available to all technical communicators and students. • Schedule meetings at class time and location as much as possible.

  46. More information • See the program recaps on the STC Southeastern Michigan blog (http://stc-sm.org) • Contact council@stc-sm.org

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