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15. ENHANCING MANAGEMENT DECISION MAKING

15. ENHANCING MANAGEMENT DECISION MAKING. LEARNING OBJECTIVES. DIFFERENTIATE DECISION-SUPPORT SYSTEMS (DSS) FROM GROUP DECISION-SUPPORT SYSTEMS (GDSS) DESCRIBE COMPONENTS OF DSS & GDSS *. LEARNING OBJECTIVES. DEMONSTRATE HOW DSS & GDSS ENHANCE DECISION-MAKING

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15. ENHANCING MANAGEMENT DECISION MAKING

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  1. 15. ENHANCING MANAGEMENT DECISION MAKING

  2. LEARNING OBJECTIVES • DIFFERENTIATE DECISION-SUPPORT SYSTEMS (DSS) FROM GROUP DECISION-SUPPORT SYSTEMS (GDSS) • DESCRIBE COMPONENTS OF DSS & GDSS *

  3. LEARNING OBJECTIVES • DEMONSTRATE HOW DSS & GDSS ENHANCE DECISION-MAKING • DESCRIBE CAPABILITIES OF EXECUTIVE SUPPORT SYSTEMS (ESS) • ASSESS BENEFITS OF ESS *

  4. MANAGEMENT CHALLENGES • DECISION-SUPPORT SYSTEMS • GROUP DECISION-SUPPORT SYSTEMS • EXECUTIVE SUPPORT SYSTEMS *

  5. DECISION SUPPORT SYSTEMS (DSS) MANAGEMENT LEVEL COMPUTER SYSTEM COMBINES DATA, MODELS, USER - FRIENDLY SOFTWARE FOR SEMISTRUCTURED & UNSTRUCTURED DECISION MAKING *

  6. DECISION SUPPORT SYSTEM

  7. DECISION SUPPORT SYSTEM • TPS:transaction processing system • MODEL:representation of a problem • OLAP:on-line analytical processing • USER INTERFACE:how user enters problem & receives answers • DSS DATABASE: current data from applications or groups *

  8. DECISION SUPPORT SYSTEM • DATA MINING:technology for finding relationships in large data bases for prediction • DSS SOFTWARE SYSTEM:tools for data analysis • SENSITIVITY ANALYSIS:“what-if” questions about changes in model factors *

  9. DECISION SUPPORT SYSTEM EXAMPLES: • MANUFACTURING RESOURCE PLANNING(MRPII): Production scheduling, purchasing, material • GEOGRAPHIC INFORMATION SYSTEM (GIS): Software to display digital maps • CUSTOMER DSS (CDSS):system supports buying decisions of customers *

  10. GROUP DECISION-SUPPORT SYSTEM (GDSS) INTERACTIVE COMPUTER-BASED SYSTEM FACILITATES SOLUTION OF UNSTRUCTURED PROBLEMS BY DECISION MAKERS WORKING AS GROUP *

  11. TOOLS OF GDSS • ELECTRONIC QUESTIONNAIRES • ELECTRONIC BRAINSTORMING • IDEA ORGANIZERS • QUESTIONNAIRE TOOLS • TOOLS FOR VOTING, SETTING PRIORITIES *

  12. TOOLS OF GDSS • STAKEHOLDER IDENTIFICATION & ANALYSIS TOOLS • POLICY FORMATION TOOLS • GROUP DICTIONARIES *

  13. ELECTRONIC MEETING SYSTEM (EMS) COLLABORATIVE GDSS USES INFORMATION TECHNOLOGY TO MAKE GROUP MEETINGS MORE PRODUCTIVE FACILITATES COMMUNICATION DECISION MAKING *

  14. HOW GDSS ENHANCED DECISION MAKING • IMPROVED PRE-PLANNING • INCREASED PARTICIPATION • OPEN, COLLABORATIVE ATMOSPHERE • IDEA GENERATION FREE OF CRITICISM • EVALUATION OBJECTIVITY • IDEA ORGANIZATION & EVALUATION *

  15. HOW GDSS ENHANCED DECISION MAKING • SETTING PRIORITIES & DECISION MAKING • DOCUMENTATION OF MEETINGS • ACCESS TO EXTERNAL INFORMATION • PRESERVATION OF ORGANIZATIONAL MEMORY *

  16. EXECUTIVE SUPPORT SYSTEMS (ESS) STRATEGIC INFORMATION SYSTEM DESIGNED FOR UNSTRUCTURED DECISION MAKING THROUGH ADVANCED GRAPHICS AND COMMUNICATIONS *

  17. EXECUTIVE SUPPORT SYSTEMS (ESS) • BRIEFING BOOKS:On-line data, fixed format reports for executives • DRILL DOWN:ability to move from summary to lower levels of detail • Designed for specific needs of CEO • Extensive support staff • Executive has 24 hour per day ability to examine, control progress throughout organization *

  18. EXECUTIVE SUPPORT SYSTEMS (ESS) BENEFITS: • FLEXIBILITY • ABILITY TO ANALYZE, COMPARE, HIGHLIGHT TRENDS • GRAPHICS HELP EXPLORE SITUATION • MONITOR PERFORMANCE • TIMELINESS, AVAILABILITY OF DATA ALLOWS PROMPT ACTION *

  19. Connect to the INTERNET PRESS LEFT MOUSE BUTTON ON ICON TO CONNECT TO THE LAUDON & LAUDON WEB SITE FOR MORE INFORMATION IN THIS CHAPTER

  20. 15. ENHANCING MANAGEMENT DECISION MAKING

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