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CAMS Summit ‘09 Driving the Future Together Executive Summary. Summit ‘09 – Purpose.
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Summit ‘09 – Purpose To provide a cornerstone for the Board and Management to engage in dialogue with the leaders of the organisation from all states and disciplines on a range of emerging and future issues confronting the viability and sustainability of the sport and organisation. To provide an opportunity to focus on promoting a more inclusive, transparent and interactive organisation that is part of a deliberate “engagement” strategy with the organisations diverse membership base.
Summit ‘09 – Structure The Summit was made up of two main themes: Strategic analysis – Bringing people up to date Exploring CAMS key work streams – Discussion papers
Summit ‘09 – Strategic analysis Bringing people up to date A strategic overview from across the organisation on “high level” current and emerging issues confronting the organisation and sport. Individual reports were presented from: The President (on behalf of the Board) CEO (on behalf of the Management) including an outline of the organisations new Corporate Plan and strategic direction Chair of each Commission Chair of each Sport & Club Development Council
Summit ‘09 – Strategic analysis Moving into an online environment Presented by the CEO. Set the scene/context for a number of the work stream sessions which were based on the advancement of CAMS IT Strategy and related process/procedural requirements that underpin this important project.
PUBLIC • (Web) • Access information • Contact CAMS • News & Information • Sporting Calendar • Surveys/competitions • Sponsor information Products & Services • MEMBER • (Portal) • Access & update personal information • Apply & renew licences • Manage vehicle registration • Access information (including state info) • Participate in forums • Manage & undertake training • Complete forms & transact on-line • CLUB • (Clubs On-Line) • Create & access member data • Establish membership contact lists • Access club • Support information • Future • Develop/manage club websites • Develop/distribute club newsletter • Manage club correspondence via group email capability Summit ‘09 – Strategic analysis Moving into an online environment CAMS IT • STAFF • (Intranet) • Access information • Process workload • Co-ordinate / manipulate data • Real-time KPI/report generation • EVENT • Apply for & track permit application • Complete event paperwork • Administer event (eg. electronic sign-on etc.)
Summit ‘09 – Exploring CAMS key work streams Discussion papers Subjects that were explored and discussed were generally underpinned by a Discussion Paper and split into three distinct streams:
Summit ‘09 – Exploring CAMS key work streams Discussion papers Process of exploring the key work streams: Plenary discussion Brief overview by the subject matter expert and posing of key questions to be discussed and answered. 2. Breakout discussion Five (5) syndicates of twenty (20) participants explore the concept, identify issues, recommend solutions and answer questions.
Summit ‘09 – Exploring CAMS key work streams Discussion papers 3. Editorial A representative from each syndicate attends the editorial room with a writer and the subject matter expert and produces a paper which addresses the questions posed. 4. Panel presentation Presentation of outcomes by editorial group during Plenary discussion.
Summit ‘09 – Discussion papers Officials Structure Review Overview CAMS aims to build skills and knowledge in its officials, and provide clearly defined pathways that offer best practice benchmarks in upgrade and Recognition for Prior Learning processes. Workshops were held nationally to gather information and provide a way forward to address these issues to ensure that CAMS officiating roles are clearly defined and the upgrade processes would become streamlined, less subjective and easier to access. The necessity to address these issues was identified in the pursuit of gaining National Officiating Accreditation Scheme status from the Australian Sports Commission for CAMS officials training and more importantly is best practice.
Summit ‘09 – Discussion papers Officials Structure Review Overview cont. Over time it has become evident that the CAMS Officiating Program was neither competency based nor did it provide clear event structures or pathways, was cumbersome and for an official to receive a licence upgrade was overly bureaucratic and very subjective. CAMS licensing structure and training is technically specific at a bronze level, then moves to a general leadership/management focus at Silver level. At the Gold level there is no additional training to benchmark against or any specific competencies.
Summit ‘09 – Discussion papers Officials Structure Review Outcomes
Summit ‘09 – Discussion papers The Move to Card Licences Overview One of many mechanisms to engage and reward the broader membership of CAMS and expand well beyond our traditional knowledge of who really makes up our membership. This is a holistic approach to cover all facets of the membership including licence and non licence holders. CAMS must aim to create one card with many purposes including: a CAMS membership card a car club membership card the licence (competitive and officials) a member benefits card The card will allow CAMS to introduce a range of data capture techniques and provide an effective mechanism to move away from the current manual processes and systems.
Summit ‘09 – Discussion papers The Move to Card Licences Outcomes
Summit ‘09 – Discussion papers Club Affiliation Overview Whilst it has served the organisation well in the past, the challenge is to ensure it continues to serve the organisation well into the future. In considering this important topic the new core purpose of the organisation to be the peak body for motor enthusiasts needs to be taken into account.
Summit ‘09 – Discussion papers Club Affiliation Overview cont. The existing affiliation structure and any changes to incorporate motor enthusiasts needs to be attractive to all types of clubs to remain affiliated with CAMS, which brings with it the challenge of what is the affiliation structure: How do we handle national clubs? Who are clubs actually affiliating with? What products and services are offered to the different affiliation levels? What is the process for affiliation management? How do we capture and handle non-affiliated entities? How this all operates in a physical and online environment?
Summit ‘09 – Discussion papers Officials Membership Status within CAMS Overview An issue had been raised regarding the lack of membership status for volunteer officials. Following discussion at the Sport & Club Development Council Chairs teleconference on 18 May 2009, it was decided to distribute a discussion paper for feedback from all State Sport & Club Development Councils and/or their Executives and the Australian Officials Commission prior to a further discussion at the CAMS Summit in September 2009. Traditionally, CAMS membership has been based on the requirement to be a member of a CAMS affiliated club however we need to come to a ‘philosophical’ position on how we recognise this very important part of the CAMS community.
Summit ‘09 – Discussion papers Officials Membership Status within CAMS Outcomes
Summit ‘09 – Discussion papers Clubs Online Overview As CAMS enhances its web environment to increase service delivery and the range of products to its members, careful consideration needs to be given to the range of products and services that should be made available to clubs via the clubs online function.
Summit ‘09 – Discussion papers Personal Protective Clothing Overview A proposal to consider the application for regulations for apparel was forwarded to Sporting Commissions in July 2009 and again in September 2009. The original proposal considered that a uniform and consistent implementation of apparel standards be introduced in January 2010 and offered engagement of a variety of existing and/or future standards to be introduced at various levels and disciples of the sport. Feedback received to date has been varied and has been concentrated on the non-circuit forms of motor sport and predominately at the lower level of events of those disciplines.
Summit ‘09 – Discussion papers Personal Protective Clothing Outcomes
Summit ‘09 – Discussion papers Vehicle Identification System Overview Vehicle identification and tracking has been in place within the organisation since its inception in 1966 via the current process known as Vehicle Log Books. This system has served the organisation well in the absence of any superior process, however it is well known that there are inherent problems of identification and tracking that must be further strengthened under a new service delivery approach.
Summit ‘09 – Discussion papers Vehicle Identification System Outcomes
Summit ‘09 – Discussion papers Vehicle Identification System
Summit ‘09 – Discussion papers Supplementary Regulations - Standards Overview Event Permits are the backbone of the current CAMS business model commensurate with organisation’s core purpose of providing suitable regulation for motor sport in Australia. However, have we over complicated the process, levels of authorisation and the layers of regulations that inhibit their original intention?
Summit ‘09 – Discussion papers Supplementary Regulations - Standards Outcomes
Summit ‘09 – Discussion papers Organisational Branding Overview Recognising the changed emphasis of the organisation as we move forward and the general trend in almost all of Australia’s National Sporting organisations (NSOs) is the current organisation title and branding applicable for the future or is it outdated and has served its purpose? Is it time for renewal in order to align with the new strategic direction of the organisation and attract a different demographic, enhanced public profile and general support (including sponsorship)?
Summit ‘09 – Discussion papers Organisational Branding Overview cont. Whilst this topic is very sensitive and will not be resolved at this Summit and requires significant consultation and ongoing consideration, this is the type of subject that should be explored at these types of events within organisations to get a feel of the appetite to change. Consideration of this issue also needs to be seen in the context of the new core purpose of the organisation, moving forward.
Summit ‘09 – Discussion papers Organisational Branding Outcomes
Summit ‘09 – Conclusion The Summit was a great opportunity for the participants from across Australia to contribute directly to these important issues. CAMS looks forward to hosting another event similar to this in the future.
