1 / 13

Media planning resources on the internet

Media planning resources on the internet. General media planning sites Advertising Media Internet Center- www.amic.com Mediapost – www.mediapost.com MediaPlan WEBRF – www.webrf.com Advertising Research Foundation– www.arfsite.org World Advertising Research Center – www.warc.com.

clare
Download Presentation

Media planning resources on the internet

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Media planning resources on the internet • General media planning sites • Advertising Media Internet Center-www.amic.com • Mediapost –www.mediapost.com • MediaPlan WEBRF –www.webrf.com • Advertising Research Foundation–www.arfsite.org • World Advertising Research Center –www.warc.com

  2. Media planning resources on the internet • General media planning sites AllNewspapers.com –www.allnewspapers.com • IMS Media Solutions –www.imsusa.com • Telmar Information Services –www.telmar.com • Media Life –www.medialifemagazine.com • Ephron on Media –www.ephrononmedia.com

  3. Media planning resources on the internet • Single source media / marketing research sites • Mediamark Research Inc. –www.mediamark.com • Simmons Market Research Bureau–www.smrb.com • Scarborough Research –www.scarborough.com • Media Audit –www.mediaaudit.com

  4. Media planning resources on the internet • Broadcast-planning sites • Nielsen Media Research –www.nielsenmedia.com • Arbitron –www.arbitron.com • SQAD –www.sqad.com • Cabletelevision Advertising Bureau –www.onetvworld.org • Television Bureau of Advertising –www.tvb.org • Direct Marketing Association –www.the-dma.org • Radio Advertising Bureau –www.rab.com • National Association of Broadcasters –www.nab.org

  5. Media planning resources on the internet • Print-planning sites • MRI+ -www.mriplus.com • Audit Bureau of Circulations –www.accessabc.com • Business Press Audits –www.bpai.com • Magazine Publishers of America –www.magazine.org • Newspaper Association of America–www.naa.org • Verified Audit Circulation –www.verifiedaudit.com

  6. Media planning resources on the internet • Outdoor-planning sites • Outdoor Advertising Association of America –www.oaaa.org • Lamar Advertising Company–www.lamar.com • Clear Channel Outdoor –www.clearchanneloutdoor.com • Viacom Outdoor –www.viacomoutdoor.com

  7. Media planning resources on the internet • Internet-planning sites • Interactive Advertising Bureau –www.iab.net • Jupiter Communications, Inc. –www.jup.com • ClickZ Today –www.clickz.com • Internet Glossary • www.matisse.net/files/glossary.html

  8. Media planning resources on the internet • Advertising publication sites • Advertising Age –www.adage.com • Adweek –www.adweek.com

  9. Media planning resources on the internet • Advertising industry sites • American Association of Advertising Agencies –www.aaaa.org • American Marketing Association–www.marketingpower.com • American Advertising Federation–www.aaf.org

  10. competitive media expenditures analysis • Principal sources of expenditure data • TNS Media Intelligence • Nielsen Monitor-Plus • Gathering and assembling the data • Analyzing the data • Using competitive media expenditures analyses

  11. competitive media expenditures analysis • Network TV (7 networks) • Spot TV (210 DMAs) • Cable TV Networks (50+ networks) • National Syndicated TV (200+ programs) • Hispanic Network, Cable & Spot TV • Network Radio (3 networks) • Spot Radio • Consumer Magazines/Sunday Supplements/FSIs • National/Local Newspapers • Hispanic Magazines/Newspapers • Outdoor (75 DMAs) • B-to-B Magazines / Journals • Internet (Nielsen Net Ratings: AdRelevance)

  12. sources of marketing data • Major data services • A. C. Nielsen Company • Information Resources, Inc. (IRI) • Audits and Surveys Inc. • Mediamark Research Inc. (MRI) • Simmons Market Research Bureau (SMRB) • Zip Code Marketing

  13. sources of marketing data • Other sources of data • Sales & Marketing Management Survey of Buying Power • SRDS • Marketer’s Guide to Media • TV Dimensions • Editor & Publisher Market Guide • Census data • Media studies of special markets • Associations

More Related